Challenge

To establish London Design Studio Made Thought as thought leaders in the global visual culture space.

Solution

Higginson helped to organise and create a journal featuring a collection of longform conversations between Made Thought’s founders and a range of inspiring thinkers from an eclectic range of fields, such as Tom Dixon, Craig Robins and Frederic Malle. The journal was titled TO THINK to reflect that deep thought was at the core of what Made Thought do.

Outcome

The first edition of TO THINK – ‘How do you go deep in a shallow world?’ launched in September 2018. The beautifully designed journal helped establish Made Thought as leading thinkers in the design world as they were interviewed by leading trade publications to discuss TO THINK and the wide-range of topics it covered.