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BEHIND THE STORY: Higginson Strategy’s John Higginson is joined by Labour MP Kerry McCarthy, Oxford researcher Joseph Poore and the Director of vegan campaigning group Viva, Juliet Gellatley, to discuss if veganism is the answer to the nature crisis.

If you would like to contact the show, please reach out to @HigginsonTweets on Twitter.

Higginson’s Behind The Story is the podcast that goes beyond the headline.

Through lively conversations with company leaders, politicians and other specialists in their field, each episode offers enlightening responses to recent stories that have fascinated us.

For more episodes click here.

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I had to admit I had to be convinced about using a PR firm. I was worried they wouldn’t ‘get’ who we were. In a very short time we were featured heavily in some of the most respected publications in our industry. Additionally Higginson was integral in helping us to identify how we talk about what we do as an organisation.

Paul Austin

Founder, Made Thought

The level of personalisation that you get from two people who clearly know their stuff is impressive and well worth investing in.



Higginson are the perfect fit. John has a proven track record in political campaigning while Clodagh has the media contacts and nous to achieve our ambitious aim.

A Plastic Planet

co-founder Sian Sutherland

Their work speaks for itself.

Ajit Menon

Blacklight Advisory co-founder

The team at Higginson Strategy instantly understood the ethos behind Invisible Britain. More importantly, they also knew how to communicate its intentions and reach the right audience to make sure we raised the funding needed to take the project to the next stage.

Paul Sng

Creative Director, Invisible Britain

Higginson really thinks through what you are seeking to achieve – the outcomes. Then explores how to get there. With a very engaging, frank, challenging, pragmatic, informed, and supportive approach. Thoroughly recommended.

Graham Colclough

Partner, Urban DNA

I would highly recommend John and Clodagh and their impressive team.

Boris Pilichowski

Co-CEO at Karhoo

I have spent 30 years in the industry growing businesses using communications agencies and know what works and what doesn’t. There are some agencies that are creative and some that can deliver coverage but very few that can do both well. Higginson is one of those agencies. They are bubbling with ideas but are able to secure huge quantities of newsroom coverage at the same time.

Paul Foulkes-Arellano

Head of Client Programmes, Precipice Design



“John Higginson is described by former colleagues an astute operator who ‘gets’ both media and public affairs,” Public Affair’s News’ ‘Movers and Shakers’ list

“You get a buzz from knowing the person you work for is basking in the glory,” John Higginson, Communicate

“One of the most wide-ranging, and frankly nicest public affairs interviews I’ve done,” PRCA director general Francis Ingham, Public Affairs News

“Small tweaks to messages can trigger significant behavioural changes,” John Higginson, CIPR Influence

“Higginson appoints Sutherland as Head of Brand” PR Week

“The demand for video content is only going up,” John Higginson, Gorkana

“It would be difficult to find two people with a better media contacts book than John and Clodagh Higginson,” Paul Foulkes-Arellano, Head of Client Programmes, Precipice Design,  Gorkana

“Higginson picks up new ride-hailing service Karhoo,” Public Affairs News

“There has never been a more interesting – or vital – time to get the message right. I’m excited about helping our clients do just that,” Clodagh Higginson, Gorkana

“It is therefore right that all public affairs professionals can tap into the expertise and training offered by one of the largest bodies representing communications professionals in the world.” John Higginson on joining PRCA

“John Higginson explores the reasons behind the renaissance of podcasts and why the agency is starting its own.” Gorkana

“One of the co-founders of London PR and public affairs firm Higginson Strategy is taking a sabbatical to be Vince Cable’s press secretary. Clodagh Higginson is set to take up the full-time role with the Liberal Democrat leader immediately.” Public Affairs News

“Higginson Strategy launches new female practice. Empower’s founding members include WealthiHer, a campaign to make the finance industry more female focused, backed by HSBC, Barclays and J.P. Morgan and leading independent girls’ school Blackheath High School GDST.” Public Affairs News

“Communications agency Higginson Strategy is set to expand its northern operations on the back of some landmark client wins.” Insider Media Ltd.

Read more here

“The Nature 2030 campaign aims to bring together experts and campaigners to find solutions to environmental problems.” The Evening Standard

“Speaking at the launch of Nature 2030 at the National Liberal Club yesterday Fogle said: “The realisation I’ve had especially spending time in lesser developed parts of the world is that education for many people is still a luxury.

“It’s a very easy solution and I think you’ll be amazed by the power and the tide of change that it would have.” The European

“I truly believe if we invested as much time in working together to find real solutions as we did pointing out one another’s flaws, we would be much better equipped to tackle the most profound threats facing nature.” Ben Fogle in The Telegraph


“Often when we talk about empowerment, we’re referring to a simple 50/50 split in opportunities between men and women. But the reality is, that, for the most part, women and men are still very unequal, especially in terms of representation.” Jacqui Smith, Chair of Empower, speaking to Chartered Management Institute.



“As some of the most connected people on earth, it’s time to make use of our platform for ourselves to show the industry for what it is and to rebrand PR to protect and promote it for generations to come.” Esmé Parkins, Cision

“That is why we back the campaign group Empower’s calls for the forthcoming codes of practice to include and address the issue of misogyny by name, in the same way as they would address the issue of racism by name.” MPs and activists back Empower in The Guardian.

“Comms agency Higginson Strategy is working with Clean Air in London, the Green Party’s Baroness Jenny Jones and Labour Co-operative MP Geraint Davies to drive change.”

Delighted to be part of this massively important campaign!


Clean Air campaign
PR Week

If you live in London or any major city in the UK, you’ll be very aware of the impact of air pollution, but did you know it’s been deemed the biggest threat to health by the government?

This ‘silent killer’ is responsible for around 40,000 attributable deaths each year and continues to pose a very real threat to future generations.

With a need to accelerate change, Nature2030 assembled a formidable force of leading health authorities, scientists, NGOs and senior politicians to sign an open letter requesting the government to adopt and introduce a new Clean Air Bill that would enshrine the human right to breathe clean air in the Queen’s Speech.

“[It will] ensure that the fight against air pollution takes a prominent position on the political agenda and moves a step closer to empowering people to hold public bodies to account if their human right to breathe clean and safe air is threatened,” John Higginson

We’re very proud to be working with Clean Air in London, the Green Party’s Baroness Jenny Jones and Labour Co-operative MP Geraint Davies in the fight against air pollution and would like to thank everyone who united in support of this important cause.

We deeply believe that everyone has the right to breathe clean air and hope the government seize this opportunity to be a world leader on tackling #airpollution

Great work by our Nature2030 campaign to mark #WorldAnimalDay, looking at the need to innovate our thinking and use technology to better protect animals in the 2020s and beyond.

In Africa, due to high-powered weaponry, an elephant is slaughtered every 25 minutes for it’s tusks.

In May this year an investigation by animal rights organisation, Lady Freethinker, revealed that more than 160,000 global Facebook users are following pages set up to promote dogfighting.

“Technology is so often put to use to the detriment of animals. But it doesn’t have to be this way. It’s high time we went all out to innovate for a better world for our most precious species,” Ben Fogle, Chair of Nature2030

Ben Fogle


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