Nature 2030

A campaign bringing together some of the foremost thinkers across business, politics and international activism, launched in June, 2019.

Nature 2030 aims to bridge the gap between the often disparate fields of commerce and campaigning, building a formidable coalition for global change.

The campaign sees some of the UK’s most visionary thinkers come together with a laser sharp focus on tackling the following environmental challenges:

  • Overpopulation
  • Climate Change
  • Biodiversity Loss
  • Plastic Pollution

Nature 2030 acts as a central hub bringing together leading thinkers, environment campaigners and businesses in a bid to reach a consensus on what needs to be done to achieve these objectives. By working together across business, charity and with influential politicians Nature 2030 will meet the most pressing environmental challenges head-on.


Founder – John Higginson

John Higginson has been working in the environmental movement for 15 years. In 2005 he founded Green Index, a rating system telling consumers how green products are. He is the managing director of environmental communications consultancy Higginson Strategy.

“Nature 2030 will rise to the environmental challenges in the 2020s, creating a joined-up approach to tackling the most urgent and pressing issues facing our planet. Now more than ever we need to work together to end climate destruction before it is too late.

We aim to work with activists, businesses and politicians to bridge the gap between the fields of commerce and campaigning to rise to the challenges in the make or break decade for global nature.”


In 2019, Nature 2030 successfully campaigned for a new Clean Air Bill to be included in the Queen’s Speech.

In 2020, Nature 2030 commissioned a poll on the British people revealing that Britons overwhelmingly support an ‘all-in’ deposit return scheme model with a variable deposit. Following the results, Nature 2030 argued that an ‘all-in’ scheme with a variable deposit is key to tackling Britain’s waste crisis, as a flat deposit could make it more economical for consumers to buy drinks in larger plastic bottles. This gained support in a Parliamentary debate, with Philip Hollobone MP using Nature 2030 research to support the argument in June 2022.

Nature 2030

Nature 2030 hosted a virtual webinar at the It’s Time festival on the impact of COVID-19 on the environment. The digital festival, hosted by offsetting company Ecologi, celebrated the natural world and shone a light on the climate emergency.

The event featured Captain Paul Watson, Liz Goodwin, and Sian Sutherland, and was attended by some of the world’s most renowned environmentalists, TV personalities, scientists, entrepreneurs, politicians and performers.


Rebecca Hesketh
0203 829 1669

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