Nature 2030

Founded in 2019 by Higginson Strategy, Nature 2030 brings together some of the foremost thinkers across business, politics and international activism.

The campaign group aims to bridge the gap between the often disparate fields of commerce and campaigning, building a formidable coalition for global change.

Chaired by lifelong environmentalist and wildlife campaigner, Dominic Dyer, Nature 2030 sees some of the UK’s most visionary thinkers come together with a laser-sharp focus on tackling environmental crises including biodiversity loss, air pollution, climate change and plastic pollution.

In September 2023, Nature 2030 hosted its inaugural Political Purpose Awards, the first environmental awards for politicians.

Held in the House of Lords, Political Purpose Award winners included London Mayor Sadiq Khan, Caroline Lucas MP, Baroness Jones of Moulsecoomb, Dr Alan Whitehead MP, Welsh First Minister Mark Drakeford MS and Lord Goldsmith of Richmond Park.

At the ceremony, Nature 2030 launched its Greener Britain campaign to promote the rewilding of green spaces in the UK and bring biodiversity in line with the United Nations 30×30 goal.


Founder – John Higginson

John Higginson has been working in the environmental movement for 15 years. In 2005 he founded Green Index, a rating system telling consumers how green products are. He is the managing director of environmental communications consultancy Higginson Strategy.

“Nature 2030 will rise to the environmental challenges in the 2020s, creating a joined-up approach to tackling the most urgent and pressing issues facing our planet. Now more than ever we need to work together to end climate destruction before it is too late.

We aim to work with activists, businesses and politicians to bridge the gap between the fields of commerce and campaigning to rise to the challenges in the make or break decade for global nature.”

Previous Campaigns

In its first year, Nature 2030 successfully campaigned for a new Clean Air Bill to be included in the Queen’s Speech.

In 2020, Nature 2030 polling revealed that Britons overwhelmingly support an ‘all-in’ deposit return scheme model with a variable deposit. Nature 2030 believe along with the public that an ‘all-in’ scheme with a variable deposit is key to tackling Britain’s waste crisis, the omission of any material alongside a flat deposit prolonging environmental degradation and creating perverse market distortions for business. Support has been from campaigners and Parliamentarians alike, with Philip Hollobone MP using Nature 2030 research to support the argument during a parliamentary debate in June 2022.

Nature 2030 has also hosted a virtual webinar at the It’s Time festival on the impact of COVID-19 on the environment. The digital festival, hosted by offsetting company Ecologi, celebrated the natural world and shone a light on the climate emergency. The event featured Captain Paul Watson, Liz Goodwin, and Sian Sutherland, and was attended by some of the world’s most renowned environmentalists, TV personalities, scientists, entrepreneurs, politicians and performers.


Jacob Robinson
[email protected] 
0203 829 1669

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E1 5LP

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