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WealthiHer

Championing the diversity of women’s wealth

  • campaigning
  • lobbying
  • media-strategy
  • social-media
  • thought-leadership

What we did

Challenge

Despite 60% of the UK’s wealth expected to be in the hands of women by 2025, the finance industry remained aimed at men, by men. Women’s unique needs and attitudes towards wealth and investment were simply being drowned out.

Solution

Higginson gave women across the finance industry a voice through a media strategy that amplified the formation of The WealthiHer Network. Working closely with leading members of the networking at HSBC, Barclays and JP Morgan Higginson arranged interviews in financial and national newspapers and broadcast media including the Financial Times, The Economist, Forbes, BBC, LBC, Real Business, City Wealth and City AM showcasing the network’s formation on International Women’s Day.

Outcome

The WealthiHer Network is now known as an authority on women’s wealth among financial journalists and industry. The network is now making strides to creating greater gender balance across the financial industry and changing perceptions by championing female clients.

Campaign stats

75 pieces
of coverage

 

489,000
estimated coverage views

 

2.57 million
broadcast listeners

“We’ve found that women believe financial performance is important, but personal goals are paramount. For women, wealth is not an end in itself but a means to an end. We will work together with our partners to bring the necessary changes needed, in order that women are better served and championed.”

Tamara Gillan

The WealthiHer Network Co-Founder and entrepreneur

Gaining global coverage