Property PR

Higginson Strategy is a leading purpose-led PR agency that creates and delivers proactive and award-winning charity, NGO, corporate and B2B communication campaigns. 

The Built Environment division consists of Property PR and communication specialists providing integrated strategic consultancy to bring together clients and their audiences.

Our experienced team works with market leading real estate clients to shape their communications and business objectives.

We use advanced techniques from our public affairs political campaigning combined with creative and purpose-led public relations to achieve the best results for our clients.

Real Estate and ESG

The built environment contributes to nearly 40 percent of annual global CO2 emissions, and many businesses are committing to responsible placemaking and balancing net profit with net zero.

With exceptional industry knowledge in the built environment and deep purpose-led PR and communication roots, Higginson Strategy is best placed to support businesses on a global platform and communicate ESG goals.

We can elevate your expertise to national and industry media and promote projects, developments and growth to target audiences and stakeholders.

Our approach

Higginson specialises in honing in on an organisations ‘why’ to drive demand, increase exposure and deliver targeted communications campaigns. We ask the questions needed to create a compelling narrative that will engage journalists, politicians and stakeholders.

Our expertise blends purpose-led and property, embracing communities and social partnerships to make the environment a better place for future generations to live, work and play.

The journey

Our strategic approach begins by setting out clear tactics to achieve business objectives, with an analytical and objective view of how PR and communications activity will support the businesses wider goals.

Once we have identified your objectives, we like to think outside the box to create media rich and innovative campaigns that resonate with the right audiences. Delivering proactive and award-winning strategic B2B and corporate communications with a blended consumer edge.

We have an established understanding of ESG, working with purpose-led organisations to drive real world change but we are also commercially driven and set clear KPI’s that complement your business objectives and understand what tactics will achieve this.

Higginson’s motivated team of industry specialists know how to create strong engagement to drive demand and raise your profile, using our partnerships and political expertise to leverage the best possible result for your business.

Going the extra mile services

Identifying complementary marketing materials

Higginson works with clients to analyse and recognise the communication tools needed and undertakes regular audits to ensure activities are working hard to reach the most effective result. We can identify further marketing materials to create a broader communications campaign and in cases write and deliver the brief to develop new tools.

All eyes on you… Media training

We can create tailored media training plans that will help spokespeople to maximise the impact of media appearances and convey key messages in a clear, concise and engaging way. Higginson is home to former and current journalists who are experts at interviewing from either side of the microphone, as part of a half-day session we carry out practice interviews to “put you through your paces” so you are ready when the time comes for broadcast and speaking opportunities.

#NextGen social media

Social media is another effective tool to promote your key messages to a wider audience. Deploying our in-house team of graphic designers and digital experts, we create and deliver social media strategies that bring your brand to life with eye-catching and insightful posts.

This service includes the overall social media strategy, design, drafting copy, scheduling posts and community management to generate organic engagement across a range of platforms, including LinkedIn, Twitter, Instagram and Facebook.

Case studies in point

MoreySmith

Challenge: MoreySmith is a multi-award winning interior design and architecture studio based in London. Approaching its 30th anniversary in 2023, the studio was looking for a  communications strategy to raise the profile of its senior leadership team and to promote several landmark projects due to complete during this time period, including CBRE’s new headquarters, Henrietta House.

Solution: Higginson has amplified MoreySmith’s industry-leading expertise with a three-year strategy, incorporating reactive and proactive pitching and securing feature-led pieces for its commercial, residential and lifestyle projects.

Outcome: In 2021 alone, Higginson secured 46 pieces of coverage with a combined online readership of more than one billion people. Highlights include The Financial Times, The Telegraph, City AM, Frame Magazine and Property Week.

Castleforge

Challenge: Since its formation in 2010, Castleforge Partners has been a highly successful real estate investment firm, with a strong portfolio of assets in the residential, commercial and hospitality industries across the UK and Europe. But compared to their rivals in the commercial property investment space, they remained relatively unknown.

Solution: Higginson created a coordinated communications strategy to elevate Castleforge above its competitors centred around key messages looking towards the future of the office and work. Coverage was gained across a range of titles including City AM, Yahoo! News, The Independent and MSN Money

Outcome: In March 2020 Castleforge Partners asked us to compare our work to six of their rivals all of whom were exceeding Castleforge in terms of media share of voice. By the end of 2020, we had to create a new set of larger rivals as we were so far ahead of those we were originally evaluating against.

In 2021, Higginson generated a further 117 pieces of coverage in publications including City AM, Property Week, BusinessLive, Estates Gazette, CoStar and Property Funds World.

“I couldn’t recommend Higginson highly enough. They have outperformed expectations on every measure,” Michael Kovacs, Co-Founder, Castleforge Partners

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