Higginson had a clear goal. To make APP one of the most effective forces for plastic free change in British politics. Higginson achieved both the deliverables asked of them, focusing the minds of key politicians on plastic pollution at a time when Brexit is causing chaos, opening the door for us to ignite and inspire change from within Government.
What is Environmental PR?
The practice of environmental PR focuses specifically on communicating the needs of the environment through a client’s product or service. At Higginson, we work with environmentally focused clients, whether you are a non-profit organisation or have a new product innovation set to change the planet. We drive brand awareness through communicating environmental issues, such as the problem with plastic pollution and unsustainable practices within the built environment.