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Nature 2030

Because we cannot unknow

  • campaigning
  • lobbying
  • media-strategy
  • social-media
  • thought-leadership

What we did

Challenge

There are many highly successful environmental campaigns in the world today, but often they don’t work together effectively and measure success by the action taken in their specific area.

Solution

Higginson decided to launch Nature 2030, a campaign aimed at bridging the gap between the often disparate fields of commerce and campaigning, building a formidable coalition for global change. Chaired by UN Patron of the Wilderness Ben Fogle, the campaign will see some of the UK’s most visionary thinkers come together to tackle the profound challenges posed by plastic pollution; habitat destruction; and climate change.

Outcome

In June 2019 Higginson launched Nature 2030 in Westminster at an event chaired by The Times Environment Editor Ben Webster. Later in 2019, Nature 2030 achieved its first major victory by successfully campaigning for a new Clean Air Bill to be included in the Queen’s Speech.

Campaign Stats

4 industry roundtable events hosted

25+ pieces of coverage

436,000 online coverage views

“Nature 2030 will take the necessary steps to help achieve material change to protect and enhance our environment. Now more than ever we need a joined-up approach to ending climate destruction before it’s too late. We will work with activists, businesses and politicians, bridging the gap between the fields of commerce and campaigning to rise to the challenge in the make or break decade for global nature.”

Ben Fogle

Chair, Nature 2030

Gaining global coverage