Challenge

Property management company, LRPM, had always grown through the personal connections of its indomitable and highly sociable founder Letitia Randell.

LRPM wanted to grow its client base without always having to lean on its founder.

Solution

Higginson Strategy identified London and Norfolk as key markets for LRPM’s services.

Higginson did a deep dive into LRPM’s purpose finding that Letitia was passionate about providing honest and clear pricing in an industry where it isn’t always the case.

We also found they had an all-female team, while welcoming men, in a very male dominated industry which we turned to their advantage.

After finding this angle, Higginson Strategy pushed out stories which highlighted their strengths.

Outcome

After seeing the story in the Eastern Daily Press a client called LRPM to provide services worth tens of thousands of pounds a year. The client is very high profile, acting as a magnet for other clients.