Challenge: 

MoreySmith is a multi-award winning interior design and architecture studio based in London. Approaching its 30^th anniversary in 2023, the studio was looking for a  communications strategy to raise the profile of its senior leadership team and to promote several landmark projects due to complete during this time period, including CBRE’s new headquarters, Henrietta House.

Solution

Higginson has amplified MoreySmith’s industry-leading expertise with a three-year strategy, incorporating reactive and proactive pitching and securing feature-led pieces for its commercial, residential and lifestyle projects.

Outcome

In 2021 alone, Higginson secured 46 pieces of coverage with a combined online readership of more than one billion people. Highlights include The Financial Times, The Telegraph, City AM, Frame Magazine and Property Week.