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John Higginson: How will the collapse of Number 10’s truce with the media affect its comms in the pandemic?

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Higginson Strategy Managing Director John Higginson featured in this fascinating piece from PR Week’s Ian Griggs on how the Government’s relationship with the media will affect its COVID-19 comms.

“There is a very good reason why governments anonymously leak stories in advance, and that is so they can test them out with the public in advance and ‘reverse ferret’ – while blaming the media or an underling for bad information – if it lands really badly, rather than making a full U-turn.”