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John Higginson Comments on Keir Starmer’s Keynote Speech

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From jokes to personal anecdotes to repetition, Keir Starmer’s keynote speech at the Labour Party Conference yesterday was filled with persuasive techniques to try and keep the audience onside.

John Higginson, co-founder of Higginson Strategy, has shared his comments on the party leader’s use of language.

Read John’s analysis here.

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