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Inside Higginson: Meet Bella, our Social Media Executive

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How long have you been at Higginson Strategy and what brought you to the company?  

I came to Higginson as an intern in September 2020. I had worked with A Plastic Planet’s Sian Sutherland before, and when I reached out to her for an internship opportunity during my gap year, she was kind enough to put me in contact with John. 

Why is being part of a purpose-driven agency important to you? 

I knew immediately that Higginson was the place for me. I’ve always been really interested in climate activism and sustainability, and the work that Higginson and their clients do allowed me to make a positive impact in that space. It’s also great working in an environment with people who are passionate about the same issues you are – be it veganism, sustainability, plastics. 

What do you enjoy most about your role? 

I love the diverse range of clients that we work with – there’s never a dull moment! From campaigning against human trafficking to promoting plant-based plastics, it’s so interesting working on impactful campaigns with people who are fighting for positive change. I’ve learned a lot. 

What is the one thing you do to reduce your impact on the planet? 

Being vegan! There’s a lot of skepticism (to put it mildly!) when someone mentions veganism, but the impact that it has on the planet is SO significant. Oxford Uni even concluded that adopting a plant-based diet is the single biggest thing you can do to reduce your environmental impact! 

Especially now, with so many vegan alternatives and options, I would say it’s easier than ever before to be vegan. 

What’s been keeping you busy during the pandemic? 

Long walks and podcasts 🙂 

Hidden talent / secret skill / favourite hobby? 

An ability to make obscure references to Hitchcock films from the 1950s. Some may argue that this is a skill with limited utility. 

What’s one item you can’t live without? 

Does the Apple Podcasts app count? 

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