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Dominic Lyle on Communicating Purpose

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It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker.

Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy.

Since its establishment in 2018, Planet Tracker has spurred change across the agri-business, seafood, petrochemicals, plastics, and textiles industries by empowering the financial community with the knowledge to navigate complex environmental issues.

In this episode, we discussed:

  • How Planet Tracker exposed a group of plastic manufacturers to be NGO-fronting greenwashers
  • The deceptive tools often used in industry to divert attention and shift blame to consumers
  • The cut-throat way to force businesses to reform harmful practices

I hope you enjoy.

John Higginson
Founder & CEO, Higginson Strategy

John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.

Interested in being a guest on the Communicating Purpose podcast? Email [email protected]

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