Hilary Strong, Chief Marketing Officer at Smol.
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hilary Strong, Chief Marketing Officer of Smol.
Smol is a homecare start-up, revolutionising planet-friendly cleaning and tackling hygiene poverty across the UK.
Under Hilary’s leadership, Smol has gained significant exposure for its products – eliminating tens of thousands of tonnes of plastics from the production cycle.
Having worked with ESPN, Unilever, and Coca-Cola, Hilary has a profound understanding of brand development and the importance of strategic communication in influencing audiences.
In this episode, we covered:
– Why businesses cannot be ‘everything to everyone’
– The importance of brand trust and transparency in the social media age
– How Smol is helping millions of families in poverty access washing machines
– The need for brands to ‘live’ the message they are communicating You can find the episode on Spotify, Apple Podcasts, or Captivate FM.
John Higginson
Founder & CEO, Higginson Strategy
John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.
Interested in being a guest on the Communicating Purpose podcast? Email [email protected]