News + Views

Tariq Arafa on Communicating Purpose

Back to News + Views

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Tariq Arafa, PR & Communications Manager at Connected Kerb.

Across the UK, a significant lack of public EV charging infrastructure is contributing to the ever-increasing disparity between richer and poorer areas and inhibiting many from making the sustainable switch to EVs.

Launched in 2017, Connected Kerb are an EV charging company working to democratise the electric vehicle industry by designing levelled-up charge points that enable UK-wide access to sustainable mobility and future technologies.

In our discussion, we delved into:

  • The ability of technology to power the smart cities of tomorrow
  • Tariq’s approach to demystifying the story of electric vehicles
  • The communications challenge of responding to public criticism around EVs

I hope you enjoy.

John Higginson, Founder & CEO of Higginson Strategy


John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.

Interested in being a guest on the Communicating Purpose podcast? Email [email protected]

Sign up and join the Higginson Strategy community
Choices(Required)
Name

To receive priority invites and tips on how to communicate purpose please add your email.

To arrange a meeting to discuss your needs: