Environmental PR
Environmental communications is our heartland. We help organisations turn urgent environmental issues into stories the world can’t ignore, and into the change that follows.
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Higginson Strategy’s Approach
1 – Strategy
We start by getting to the heart of what you’re trying to change. In a dedicated session, our team of former journalists and environmental policy specialists works with you to shape a strategy and a set of messages built around your goals and the people you most need to reach.
2 – Implementation
From op-eds and broadcast pitching to fast reactive comment, we use the full PR toolkit to build your authority on the issue.
We keep a constant eye on the media and policy landscape so your campaign can move with the moment rather than chase it.
3 – Results
We measure what matters and report it honestly: not just volume of coverage, but whether the work is moving your goals, from awareness through to traffic and growth, against targets we agree up front.
Case Studies
Common Seas
Challenge: Common Seas challenged Higginson Strategy to launch a new study that revealed plastic in human blood.
Solution: Higginson Strategy provided Common Seas with both Public Relations and Public Affairs support to launch the research and the subsequent petition that received 100,000 signatures calling on the UK government to introduce a new £15 million National Plastic Impact Research Fund. The campaign secured more than 500 pieces of global coverage, including in The Guardian, Bloomberg, USA Today, MailOnline.
Outcome: The Blood Type Plastic campaign significantly raised the profile of plastic’s impact on health. Common Seas has since become a go-to organisation for Small Island Developing States (SIDS) needing support with implementing stringent plastic policies.
Xampla
Challenge: Xampla began life as a University of Cambridge spin-out, producing a world-first plastic free solution made from plant materials. Their first objective was to hire excellent, expert staff to aid their expansion. As they have grown, they wanted to extend their reach into consumer publications.
Solution: Higginson has worked with Xampla for over four years, helping to distil its messaging, leading its press office and launching its consumer brand, Morro. Xampla has received a wide range of publications, from specialist trade media to national daily publications. Its technology has been championed in The Times, Sky News, Radio Five Live, and The Express. The launch of Morro also led to a wide range of celebratory coverage, including in BBC News and Glamour.
Outcome: Since working together, Xampla’s profile has dramatically risen and the growing business has launched a number of partnerships with global brands including Britvic, Croda, Gousto and 2M Group of Companies.
A Plastic Planet
Challenge: Founded in 2017, A Plastic Planet is a global campaign with a single goal, inspire the world to turn off the plastic tap. They needed support with raising awareness and creating impactful campaigns.
Solution: A Plastic Planet hired Higginson Strategy over six years ago, and we have worked together since to create big-bang campaigns including the Plastic Free Aisle and #SackTheSachet and launch the Plastic Health Council. Higginson Strategy has secured coverage for A Plastic Planet and the Plastic Health Council in titles including The New York Times, The Washington Post, CBC, The Financial Times, The Guardian and the BBC.
Outcome: Since working with Higginson Strategy, A Plastic Planet has become one of the world’s top anti-plastic organisations, with Sian Sutherland as a leading voice. Its campaigns have played a pivotal role in securing plastic bans across the globe, including single-use sachet bans in the EU.
Our Environmental PR Experts
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Clodagh Higginson
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