Challenge

Property management company LRPM had always grown through the personal connections of its indomitable and highly sociable founder Letitia Randell. LRPM wanted to grow its client base without always having to lean on these.

Solution

Higginson Strategy identified London and Norfolk as key markets for LRPM’s services.

Higginson did a deep dive into LRPM’s purpose, finding that Letitia was passionate about providing honest and clear pricing in an industry where this isn’t always the case.

We also found they had an all-female team in a male-dominated industry, which we turned to their advantage.

After finding this angle, Higginson Strategy pushed out stories which highlighted LRPM’s strengths.

Outcome

After seeing a story in the Eastern Daily Press a high-profile client called LRPM to provide services worth tens of thousands of pounds a year. Due to the client’s profile this cascaded, leading to a multitude of business opportunities.