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Higginson Strategy gets its first Director

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VINCE CABLE’s former chief of staff, Alex Davies, has been promoted to Director at purpose-led and award winning communications agency, Higginson Strategy.

Davies first joined Higginson Strategy three years ago as Associate Director to focus on public affairs, policy, and thought leadership for the agency’s growing range of clients.

Alex has worked on integrated public affairs and communications campaigns for organisations as diverse as the Royal College of Surgeons of England, the Women Against State Pension Inequality (WASPI), plastic replacement innovators Xampla, and real estate investors Castleforge. 

He will now take on additional responsibility for developing and recruiting Higginson Strategy’s growing team of staff across London and Manchester offices. The company now has 18 staff and expects to take on more in the coming financial year.

In his Chief of Staff role, Davies was responsible for advising on political and media matters throughout Cable’s leadership of the Liberal Democrats. With more than 15 years’ experience in the Commons and Lords, he has worked to amend legislation and to hold successive governments to account.

Outside parliament, Alex also supported a range of campaigners on democratic reform, human rights, and civil liberties through the Joseph Rowntree Reform Trust Limited. 

Founded in 2017 by former political journalists John and Clodagh Higginson, Higginson Strategy is a B-Corporation certified agency with offices in London and Manchester.

Having built a reputation for fighting plastic pollution, and for women’s rights, Higginson Strategy now has a client base across a wide range of charities, NGOs, and purpose driven businesses. 

Alex Davies said: “One of our biggest strengths as a company is our team.  We have some fantastic PR minds as well as canny public affairs operators, all working together in a team culture we are very proud of. 

“The best part of my job is working across client teams to help everyone develop their experience and deliver the very best for the campaigners and companies we work with.  I can’t wait take more of that on in the coming year.”

Higginson Strategy Founder and CEO, John Higginson said:

“Alex has an encyclopaedic knowledge of Parliamentary process which is highly valued by our clients. He is also a fantastic people manager. In his new role Alex will operate as a Chief Operating Officer allowing me more time to grow the business.”

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