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Gauthier van Malderen on Communicating Purpose

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Gauthier van Malderen, CEO of Perlego.


It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego.

Dubbed the “Spotify for textbooks”, Perlego is a digital textbook provider, democratising access to educational resources for students around the world.

Gauthier’s journey began as a student, where he found himself spending hundreds every year on textbooks, and wondered why there wasn’t a more modern solution.

With a mission to diversify the education sector and make textbooks accessible regardless of location or affluence, Gauthier has grown Perlego into the world’s largest online textbook subscription service, boasting over $50,000,000 in funding to date.

In this episode, we covered:

– The ‘chicken and egg’ problem stunting start-ups

– Why word-of-mouth remains the most powerful communications tool for business growth

– Perlego’s mastermind SEO strategy

You can find the episode on Spotify, Apple Podcasts, or Captivate FM.

John Higginson,

Founder & CEO, Higginson Strategy

John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.

Interested in being a guest on the Communicating Purpose podcast? Email [email protected]

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