Communications agency Higginson Strategy has appointed veteran news editor Sarah Getty as Head of News as it builds on AI Optimisation.
Sarah joins Higginson Strategy with almost three decades of experience in journalism and news management across national publications.
Sarah was Metro’s news editor for 21 years and was most recently working as a news editor at The Daily Express – where she first started 24 years ago. Before that she had a successful career working across news agency and a range of national newspapers including The Sun.
Sarah’s extensive experience spans the full spectrum of news operations, from breaking news coverage to long-term editorial planning, making her well positioned to advise on Higginson Strategy’s media initiatives for clients.
Founded in 2017 by former political journalists John and Clodagh Higginson, Higginson Strategy is a certified B Corp based in London with clients including the WASPI campaign, B Lab UK, the Institute of Coding, Biodiversify and Castleforge Partners.
Having built a reputation for supporting fast growing purpose-led businesses Higginson Strategy now has a global client base across a wide range of clients.
Sarah Getty said: “I am delighted to join Higginson Strategy as its Head of News and be working alongside John again. The agency’s commitment to purpose-driven communications resonates deeply with my belief in journalism’s power to drive positive change and my passion for media relations.
“I’ve witnessed how effective media campaigns can amplify important causes and create meaningful impact. I’m excited to bring my expertise and industry experience to help Higginson’s clients tell their stories authentically and reach audiences.
“Together, we can ensure that purpose-driven organisations have the news expertise they need to navigate today’s complex media landscape.
“John and Clodagh have built a really bright, diverse team which blends experience with dynamic talent where we all learn from each other.”
John Higginson, Founder and CEO of Higginson Strategy, said:
” Sarah was my boss for seven years when I was Political Editor at Metro so we know each other well and make a good team. She has a fantastic news nose and instincts. We are extremely lucky to have her. She has already begun delivering for clients.
“When someone asks ChatGPT what business they should work with strong media coverage is one of the most important aspects of its response. We are doubling down on the quality of our media offer therefore as well as offering our clients AI Optimisation as a service now.”
See PRWeek’s coverage of Sarah’s appointment here.