Environmental PR

Higginson Strategy’s Approach 

1 – Strategy

In a dedicated ideation session, Higginson Strategy’s team of former journalists and environmental policy experts will craft a customised communications strategy aligned with your organisation’s objectives and target audience. We’ll pinpoint the key messages you should amplify and design impactful campaigns that truly make a difference.

2 – Implementation

By leveraging a comprehensive suite of tools—such as media activations, op-eds, press releases, broadcast media pitching, and reactive comments—Higginson Strategy will help to position your organisation as a leading authority in the field.

Our team consistently monitors the latest media and policy developments to seize opportunities for coverage and ensure that your campaigns remain at the forefront of current issues.

3 – Results

Higginson Strategy will evaluate the success of our work against clearly defined monthly goals, measuring not only the quantitative aspects of coverage achieved but also continuously assessing how PR efforts have influenced website traffic and revenue growth.

Common Seas

Challenge: Common Seas challenged Higginson Strategy to launch a new study that revealed plastic in human blood.

Solution: Higginson Strategy provided Common Seas with both Public Relations and Public Affairs support to launch the research and the subsequent petition that received 100,000 signatures calling on the UK government to introduce a new £15 million National Plastic Impact Research Fund. The campaign secured more than 500 pieces of global coverage, including in The Guardian, Bloomberg, USA Today, MailOnline.

Outcome: The Blood Type Plastic campaign significantly raised the profile of plastic’s impact on health. Common Seas has since become a go-to organisation for Small Island Developing States (SIDS) needing support with implementing stringent plastic policies.

Xampla

Challenge: Xampla began life as a University of Cambridge spin-out, producing a world-first plastic free solution made from plant materials. Their first objective was to hire excellent, expert staff to aid their expansion. As they have grown, they wanted to extend their reach into consumer publications.

Solution: Higginson has worked with Xampla for over four years, helping to distil its messaging, leading its press office and launching its consumer brand, Morro. Xampla has received a wide range of publications, from specialist trade media to national daily publications. Its technology has been championed in The Times, Sky News, Radio Five Live, and The Express. The launch of Morro also led to a wide range of celebratory coverage, including in BBC News and Glamour.

Outcome: Since working together, Xampla’s profile has dramatically risen and the growing business has launched a number of partnerships with global brands including Britvic, Croda, Gousto and 2M Group of Companies.