It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Michelle Stageman, Senior Communications Manager of Sustainability and Purpose at John Lewis Partnership.
Michelle is responsible for amplifying the sustainability and purpose-driven stories of John Lewis and Waitrose, particularly the stories about the local communities its branches serve.
Founded with the ethos of being a force for good in society, John Lewis Partnership has an extensive social impact scheme and is committed to using its skills and resources to make a positive difference to people’s lives.
Michelle has two decades experience in the communications industry, having previously worked as the Head of PR at M&S and Senior PR Manager at Debenhams.
In this episode, we covered:
🕙Why some of the best campaign ideas come at the eleventh hour
😎Why partaking in online humour is the B2C communications trend of the moment
🍾The importance of knowing your ‘champagne maths’
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy