It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Jack Lundie, Director of Campaigns & Engagement at the World Wildlife Fund.
Jack is an experienced communications professional with a wealth of experience across campaigns, communications and in the media.
The WWF is the world’s leading conservation organisation. It’s aim is to ‘create a world where people and wildlife can thrive together’ by campaigning for more sustainable lifestyles to protect our environment and the wildlife that lives with it.
WWF run a number of campaigns directed at protecting wildlife, recently it launched its actions we can all take to help protect our world.
Before joining the WWF, Jack worked for the Greater London Authority, Save the Children and Oxfam. Before embarking on a career in communications, Jack was a producer at the BBC.
In our discussion we covered
🌎 The exciting ways the WWF are developing their communications
🌎Why it’s crucial for communications professionals to understand their audiences
🌎Jack’s favourite podcasts
Jack also told us the fascinating story of his greatest challenge during his career, when Oxfam were accused of making their communications ‘too political.’