It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast.
Hilary Cross is a communications professional with vast experience across purpose-driven organisations.
Currently, she leads Rewilding Britain’s brand and communications looking to engage landowners and rewilding enthusiasts to take action to protect biodiversity and wildlife. Hilary recently led efforts to rebrand Rewilding Britain under its new rallying call, ‘Think Big. Act Wild.’
Hilary is also a Deputy Chair of the Prisoner’s Education Trust, the UK’s leading prison education charity, and has previously directed communications and strategy at the British Council, Macmillan Cancer Support and the NSPCC.
In our discussion we covered
🌎 The importance of giving people real-world context for issues like rewilding
🌎 Hilary’s experience leading rebrands at both Rewilding Britain and Macmillan
🌎 Hilary’s hardest days in her communications career.
Hilary also shared fascinating insight into navigating communications challenges across borders during pivotal international events.