This week on the Communicating Purpose podcast, John Higginson speaks to Jaye Cowle, Founder and CEO of Launch.
Jane didn’t set out to build an agency.
After moving from London to Cornwall during the financial crisis, she found herself suddenly “unemployable” in the local job market with two young children. Then one interview changed everything — when the person across the table told her:
“I’m not going to offer you a job. I’m going to be your first client.”
That moment became the start of Launch — now a certified B Corp and award-winning performance marketing agency built on a simple idea:
Happiness is a business strategy.
In this episode, John and Jane discuss:
💡 Why culture-first companies outperform
🚫 Why your purpose should guide your “no’s” just as much as your ‘yes’-es
🤖 How AI is creating a “race to beige-ness” in content
🎯 Why authenticity is becoming the most valuable currency in communications
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy