It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Andy Shovel, Co-Founder of This, a leading provider of vegan meat alternatives.
Andy is a self-described ‘meat lover’, who uses this passion to develop meat-free alternatives that actually taste like the real thing.
He founded This having worked in the meat industry at McDonalds, as well as running his own burger restaurant, Chosen Bun, for 4 years.
Alongside his work in food, Andy also campaigns for animal rights and is the process of founding A Bit Weird, his own animal rights charity.
In our discussion, we covered:
🍗 How Andy’s love of meat helps him produce an industry-leading meat alternative
🍗 Why This focusses on the taste of its product, not just the damage of its meat industry competitors
🍗 Why Andy converted to veganism only after founding This.