It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker.
Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy.
Since its establishment in 2018, Planet Tracker has spurred change across the agri-business, seafood, petrochemicals, plastics, and textiles industries by empowering the financial community with the knowledge to navigate complex environmental issues.
In this episode, we discussed:
🌍 How Planet Tracker exposed a group of plastic manufacturers to be NGO-fronting greenwashers
🔍The deceptive tools often used in industry to divert attention and shift blame to consumers
📈The cut-throat way to force businesses to reform harmful practices
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy