Challenge

Despite 60% of the UK’s wealth expected to be in the hands of women by 2025, the finance industry remained aimed at men, by men. Women’s unique needs and attitudes towards wealth and investment were simply being drowned out.

Solution

Higginson gave women across the finance industry a voice through a media strategy that amplified the formation of The WealthiHer Network. Working closely with leading members of the network at HSBC, Barclays, and JP Morgan, Higginson arranged interviews in financial and national newspapers and broadcast media including the Financial Times, The Economist, Forbes, BBC, LBC, Real Business, City Wealth, and City AM – showcasing the network’s formation on International Women’s Day.

Outcome

The WealthiHer Network is now known as an authority on women’s wealth among financial journalists and industry. The network is now making strides in creating greater gender balance across the financial industry and changing perceptions by championing female clients.