“Purpose sits deep in the heart of the company. It’s not CSR, it’s not marketing. It has to sit deep in the heart of every single person in the business.” – Jayn Sterland
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Jayn Sterland, Managing Director at Weleda UK.
For more than a decade, Jayn has ploughed her energy into driving the beauty industry towards social and environmental responsibility, through her work at Weleda UK and The British Beauty Council’s Sustainable Beauty Coalition.
After rejecting an ‘unsustainable’ career in fashion, Jayn now flourishes as a sustainable business leader, public speaker, and columnist. Her illustrious career has seen her voted ‘Number 1’ in the Who’s Who in Natural Beauty, no less than six times.
In this episode, we discussed:
– Why brands should embrace the imperfect
– The importance of having an experimental mindset
– The story of Weleda UK’s plastic packaging U-turn
– How Jayn finally found purpose in her career
I hope you enjoy.
John Higginson
Founder & CEO, Higginson Strategy
John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.
Interested in being a guest on the Communicating Purpose podcast? Email [email protected]