It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Paul David, CEO and Co-Founder of Literal Humans.
Launched in June 2020, Literal Humans is a creative marketing agency that helps mission-focused brands tell their stories and develop emotional, human connections with their customers.
Prior to launching Literal Humans, Paul led an illustrious career in education and non-profit management, receiving a Doctoral in Education Leadership from Harvard Graduate School of Education, before pivoting to the world of marketing and content strategising.
In our discussion, we covered:
⚖️ Paul’s experience working under Obama during his 2008 presidential campaign
🗣️ The importance of listening to contrary opinions in order to develop emotional resistance, mental toughness and intellectual inspiration
🤳 The shift towards hyper-curation in marketing and need to curate and filter the right message
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy