It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hilary Strong, Chief Marketing Officer of Smol.
Smol is a homecare start-up, revolutionising planet-friendly cleaning and tackling hygiene poverty across the UK.
Under Hilary’s leadership, Smol has gained significant exposure for its products eliminating tens of thousands of tonnes of plastics and carbon from production.
Having worked with ESPN, Unilever and Coca-Cola, Hilary has a profound understanding of brand development and the importance of strategic communication in influencing mass audiences.
In this episode, we covered:
🧼 Why businesses cannot be ‘everything to everyone’
🤳The importance of brand trust and transparency in the social media age
👨👩👧How Smol is helping millions of families in poverty access washing machines
🔊The need for brands to ‘live’ the message they are communicating
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy