It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Adeela Warley, CEO of CharityComms.
CharityComms raises communications standards in the third sector and represents charity communicators within the PR industry.
Prior to her work at CharityComms, Adeela was head of communications at Friends of the Earth.
Adeela spent two decades at Friends of the Earth during which she dedicated her time to on a range of campaigns that influenced green legislation.
In 2021 Adeela was awarded an OBE as part of Queen Elizabeth’s New Years honours list for her services to charity.
In our discussion, we covered:
🌎The importance of knowing your audience for communicators
🌎 The worst advice she ever received during her career
🌎 A fascinating anecdote of how she influenced the 2008 Climate Act with Friends of the Earth
Adeela also shared her insights on the importance of having a hopeful message that your audience can get behind, that would be of value to anyone working in communications.