Celia Richardson, Director of Communications and Marketing at the National Trust.
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Celia Richardson, Director of Communications and Marketing at the National Trust.
Celia has been named among the most influential 1% of professionals in the UK PR industry, and has received a multitude of awards for her seminal campaigns in her decade-long tenure in the mental health sector.
For the past six years, Celia has been responsible for the National Trust’s marketing, policy and advocacy work, and reputation management.
Celia found herself at the epicentre of controversy and ‘culture-war’ discourse, following the release of the National Trust’s report into its properties’ links to slavery – which critics labelled ‘woke’ and an attempt to push a political agenda.
In this episode, we discussed:
– The communications lessons learned from backlash to the National Trust’s 2020 slavery report
– Why National Trust operates under the philosophy ‘show don’t tell’
– Celia’s sagacious approach for responding to critics
– How the National Trust is accomplishing its long-term mission
– Celia’s tips on achieving personal and professional growth
You can find the episode on Spotify, Apple Podcasts, or Captivate FM.
John Higginson
Founder & CEO, Higginson Strategy
John Higginson is the co-founder of Higginson Strategy. He is a former national newspaper political editor. He is the host of the Communicating Purpose podcast and editor-in-chief of Comment Central.
Interested in being a guest on the Communicating Purpose podcast? Email [email protected]