Crisis Communications
When the unexpected hits, steady and honest communication protects the trust you’ve worked hard to build.
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Higginson Strategy’s Approach
1. Preparation
We start by understanding your organisation and where the risks lie, then build a practical crisis framework: key contacts, sign-off routes, planned scenarios and a ‘tricky questions’ grid with drafted answers. Daily media monitoring means we flag issues the moment they emerge.
2. Crisis
If a crisis hits, our co-founders lead the response personally and are available out of hours, drawing on decades of newsroom experience to advise on next steps and draft what you need, fast.
3. Reporting
Once the immediate pressure eases, we share an honest analysis of the impact and response, and the steps to help prevent a repeat.
In times of crisis, we have been trusted by some of the world’s biggest brands including: Dove; Airbnb; Uber; NHS England and the World Health Organisation.