Media Training
Held at Westminster Live studio, our media training is designed to empower your team to deliver impactful messages with clarity and confidence.
Higginson Strategy’s Approach
1. Strategy
Before the session, we collaborate with you to develop a customised training plan. This ensures your team makes the most of their time and arrives fully prepared.
Based on your specific objectives, we’ll create a detailed agenda, including tailored role-play scenarios. These will outline the style, narrative, target audience, and key messaging your team will focus on, ensuring they’re ready to hit the ground running.
2. Studio Experience
Training takes place at Westminster Live, one of London’s premier TV studios, and is led by Higginson Strategy’s co-founders, John and Clodagh Higginson.
Clodagh Higginson, a former Political Correspondent for ITV’s Good Morning Britain, famously stood her ground against Piers Morgan.
John Higginson has helped millions understand complex political issues through his expert analysis on Sky News.
The session emphasises hands-on practice, with mock interviews designed to challenge and prepare your team for real-world broadcast scenarios. We’ll equip them with essential techniques, from handling tough questions to delivering key messages with confidence and poise.
3. Post-Training Support
After the session, your team will receive detailed feedback and access to recordings, enabling them to reflect on their performance and continue honing their skills.
Case studies
Xampla
Challenge: Xampla began life as a University of Cambridge spin-out, producing a world-first plastic free solution made from plant materials. Their first objective was to hire excellent, expert staff to aid their expansion. As they have grown, they wanted to extend their reach into consumer publications.
Solution: Higginson has worked with Xampla for over four years, helping to distil its messaging, leading its press office, launch its consumer brand, Morro, and provide media training. Since working together, Xampla’s technology has been championed in broadcast channels including BBC News, Sky News and Radio Five Live.
Outcome: Xampla’s profile has dramatically risen and the growing business has launched a number of partnerships with global brands including Britvic, Croda, Gousto and 2M Group of Companies.
A Plastic Planet
Challenge: Founded in 2017, A Plastic Planet is a global campaign with a single goal, inspire the world to turn off the plastic tap. They needed support with raising awareness and creating impactful campaigns.
Solution: A Plastic Planet hired Higginson Strategy over six years ago, and we have worked together since to create big-bang campaigns including the Plastic Free Aisle and #SackTheSachet and launch the Plastic Health Council. Higginson Strategy has provided media training and regularly secures broadcast coverage for A Plastic Planet and the Plastic Health Council in channels including BBC News, Sky News and GB News.
Outcome: Since working with Higginson Strategy, A Plastic Planet has become one of the world’s top anti-plastic organisations, with Sian Sutherland as a leading voice. Its campaigns have played a pivotal role in securing plastic bans across the globe, including single-use sachet bans in the EU.
WASPI
Challenge: WASPI – Women Against State Pension Inequality, campaigns for women born in the 1950s who were affected by the failure of the Department for Work and Pensions to communicate changes about increases to the State Pension age. Higginson supported WASPI by launching a media and public affairs campaign calling for justice.
Solution: Higginson Strategy changed the narrative of the campaign to focus on the number of WASPI women who died without receiving compensation. Regular surveys and analysis of ONS data provided powerful headlines for journalists and politicians alike, with the figure of ‘one WASPI women dying every 13 minutes’ being quoted regularly in the press and in Parliament. Following media training support, Higginson regularly secures interviews in leading broadcast channels for WASPI including BBC News, LBC, GB News and ITV News.
Outcome: The consistent media coverage and political activation have maintained political pressure on both major parties by sustaining WASPI in the conversation. The final report by the Parliamentary and Health Justice Ombudsman, and surrounding media coverage, ensured that the political parties cannot say ‘no’ to compensation.