Best for Britain

Fighting for a fair and open society

  • campaigning
  • lobbying
  • media-strategy
  • media-training
  • thought-leadership
Best for Britain Logo | Higginson Strategy

What we did


Behind the scenes pro-European cross-party campaign group Best for Britain was leading the fight to ensure the U.K. maintained the closest possible relationship with the European Union. However, their excellent research and grass-roots campaigning were not reaching as wide an audience as they deserved.


Harnessing Higginson’s unrivalled connections in the political press and Best for Britain’s relationships in Westminster, ahead of the 2019 U.K. General Election, Higginson arranged a series of high-profile press conferences to demonstrate Best for Britain’s research and messaging on tactical voting.


These press conferences were attended by the country’s leading political journalists from both TV and print. This ensured that Best for Britain’s research and messaging on tactical voting was seen across the country in the run-in to the election. This included securing the front page of The Observer the Sunday before polling day.

Campaign stats

200+ pieces of coverage

15 million+ online coverage views

10 million+ television viewers

“The Higginson team were supremely professional and a pleasure to work with. They were with us during a particularly critical period, when their political and PR nous really helped supercharge our efforts and our output, including impressive high-profile coverage. Higginson delivered both strategically and tactically, with enthusiasm and good humour as well – these guys are good.”

Naomi Smith

Best for Britain CEO

Gaining global coverage


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