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Rupert Dean

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After 10 years working as a corporate lawyer, Rupert went in search of a more fulfilling way to earn a living, and spent several years operating a business in East Africa. It was this experience that demonstrated to him the importance that purpose beyond profit played for businesses, in uniting, motivating and retaining suppliers, employees and customers. And so, x+why was born. A vision to unite these businesses under one roof, to inspire collaboration, and change the way the world works for good.


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