Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Higginson Strategy Purpose Driven Change ## Sitemaps - [XML Sitemap](https://higginsonstrategy.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [News + Views](https://higginsonstrategy.com/news-views/) - [Higginson Strategy Summer Reception Brings Together Business, Political, and Third Sector Leaders](https://higginsonstrategy.com/higginson-strategy-summer-reception-brings-together-business-political-and-third-sector-leaders/) - Higginson Strategy brought together leaders from across sectors at its Summer Reception at the Houses of Parliament yesterday evening. The reception, hosted by The Baroness Jones of Moulsecoomb, welcomed guests from business, politics, and the third sector. The event provided a platform for cross-sector dialogue and networking, bringing together representatives from organisations including: Greenpeace UK, - [RFK Jr. and EPA announce plan to track microplastics in tap water and humans](https://higginsonstrategy.com/plastic-free-post-nestle-goes-on-trial-over-immeasurable-plastic-pollution-of-water-bottle-dumps-2/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, the Secretary of Health and Human Services Robert F. Kennedy, Jr., and the Environmental Protection Agency announce a joint plan to monitor microplastics in tap water and the human body in the US. A new study authored by Dr Heather Leslie and supported by Plastic Soup Foundation and the Flotilla Foundation concludes - [Researchers identify link between PFAS exposure and asthma risk in children](https://higginsonstrategy.com/plastic-free-post-researchers-identify-link-between-pfas-exposure-and-asthma-risk-in-children/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a Swedish study of over 11,000 children has found that very high prenatal PFAS exposure may increase asthma risk. New research co-authored by Ocean Conservancy scientists reveals that three-quarters of marine mammals most vulnerable to plastic pollution are already on the brink of extinction. India's National Academy of Agricultural - [EPA to End Some Limits on ‘Forever Chemicals’ in Drinking Water](https://higginsonstrategy.com/plastic-free-post-e-p-a-to-end-some-limits-on-forever-chemicals-in-drinking-water/) - This week, the Trump administration announced that it will drop some limits on “forever chemicals” in drinking water that officials had determined can cause cancer and other serious health problems. Europe’s circular plastics transition has “ground to a halt,” according to a new industry report. Researchers from Leibniz Institute for Tropospheric Research found invisible plastic particles from car tires comprise up - [Plastic Free Post: Millions of preterm births and thousands of infant deaths linked to plastic chemical](https://higginsonstrategy.com/plastic-free-post-millions-of-preterm-births-and-thousands-of-infant-deaths-linked-to-plastic-chemical/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a new study by New York University links two common plastic-softening chemicals, DEHP and DiNP, to nearly 2 million preterm births and 74,000 newborn deaths globally. A three-year microplastics assessment by New South Wales EPA found plastic contamination in all 120 waterways - [The big mistake PR pros make about B Corp status](https://higginsonstrategy.com/the-big-mistake-pr-pros-make-about-b-corp-status/) - By John Higginson There is something comms professionals often get wrong about B Corp status. After the rigour of third-party verification, they think the hardest part is over the moment certification lands and the announcement goes out. Confetti falls. LinkedIn does its thing. Everyone gives themselves a well-earned pat on the back. Then reality hits. Because B Corp - [Plastic Free Post: Nestlé goes on trial over 'immeasurable' plastic pollution of water bottle dumps](https://higginsonstrategy.com/plastic-free-post-nestle-goes-on-trial-over-immeasurable-plastic-pollution-of-water-bottle-dumps/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, Nestlé faces legal action in France over alleged large-scale plastic pollution, with its subsidiary accused of illegally dumping vast quantities of water bottles and causing severe environmental and human health impacts. Rising oil and energy prices, driven by geopolitical disruptions, are increasing the cost of virgin plastics and - [Plastic Free Post: Study finds widespread microplastics in children and suggests diet may shape exposure](https://higginsonstrategy.com/plastic-free-post-study-finds-widespread-microplastics-in-children-and-suggests-diet-may-shape-exposure/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a study published in Environmental International found widespread microplastics in children, drawing links between dietary patterns and the types of plastics detected. Canada has overturned a court ruling that invalidated the federal government’s classification of plastic manufactured items as toxic. The UK’s plastic recycling industry is at a critical juncture, with 23% - [Celebrating promotions across our team](https://higginsonstrategy.com/celebrating-promotions-across-our-team/) - We’re pleased to share a series of well-deserved promotions across the team, reflecting both our continued growth and the strength of talent within the business. Jacob Robinson has been promoted from Account Manager to Account Director, recognising his leadership, strategic thinking and the consistent impact he delivers for clients. Patrick O’Donnell and Isabel Jones have - [Plastic Free Post: Even ‘microwave safe’ plastic containers can release microplastics into meals](https://higginsonstrategy.com/plastic-free-post-even-microwave-safe-plastic-containers-can-release-microplastics-into-meals/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, Greenpeace International found that even ‘microwave safe’ plastic containers can release microplastics into meals. An audit in Nigeria identified multinational beverage companies, including Coca-Cola, PepsiCo, and Nestlé, contribute significantly to plastic packaging pollution. The European Commission has officially exempted businesses that use pallet wrappings and straps from the Packaging and Packaging Waste - [How to Create a Social Media Strategy](https://higginsonstrategy.com/how-to-create-a-social-media-strategy/) - In today's crowded digital landscape, a well-crafted social media strategy is essential for businesses. With billions of users actively engaging on social platforms daily, social media presents an unparalleled opportunity to connect with your audience, build brand awareness, and drive meaningful business results. However, without a strategic approach, even the most active social media presence can fail to cut through - [Plastic Free Post: Hazardous substances found in headphones](https://higginsonstrategy.com/plastic-free-post-hazardous-substances-found-in-headphones/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, an investigation by ToxFREE Project has found that headphones from market-leading brands contain substances hazardous to human health. The University of New Mexico has confirmed that microplastics can pass the blood-brain barrier and accumulate in deep brain regions, noting that dementia patients’ brains contained three to five times more plastic pieces than - [Plastic Free Post: New chair elected to lead UN Global Plastic Treaty talks ](https://higginsonstrategy.com/plastic-free-post-new-chair-elected-to-lead-un-global-plastic-treaty-talks/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, Chilean Ambassador Julio Cordano was elected to lead the UN Global Plastics Treaty talks. The Alliance to End Plastic Waste report mapped recycling challenges and circularity enablers for flexible packaging across Europe and North America, proposing dedicated large-scale sorting facilities as a foundation for systems change. Finland’s two largest retail chains, S - [Plastic Free Post: Canada’s federal court upholds regulation classifying plastic as toxic  ](https://higginsonstrategy.com/plastic-free-post-canadas-federal-court-upholds-regulation-classifying-plastic-as-toxic/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a coalition of health and environmental groups are celebrating the Canadian federal court’s decision to uphold regulation on that classifies plastic as toxic. New research from the University of Portsmouth found that the UN Global Plastics Treaty process risks failing without significant reform. Japan’s Ministry of Agriculture, Forestry and Fisheries has signalled its next steps on recycled plastic use in - [Plastic Free Post: Europe’s supermarkets packed with ‘misleading’ claims about recycled plastic packaging](https://higginsonstrategy.com/plastic-free-post-europes-supermarkets-packed-with-misleading-claims-about-recycled-plastic-packaging/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, research has found Europe’s supermarkets are packed with brands claiming their plastic packaging as sustainable, despite only a fraction of the materials are truly recovered from waste, with the rest made from petroleum. A Lancet Planetary Health study has highlighted the extensive health harms associated - [Higginson Strategy boosts broadcast offer with former ITV News anchor hire](https://higginsonstrategy.com/higginson-strategy-boosts-broadcast-offer-with-former-itv-news-anchor-hire/) - Higginson Strategy has appointed award-winning former ITV news anchor Cordelia Kretzschmar as it ups its broadcast offer. Cordelia joins Higginson Strategy with 25 years' experience telling stories that change the world, bringing expertise spanning climate, ethical finance, sustainability, energy, nature, and human rights campaigns. As a foreign correspondent, Cordelia was one of the first British TV journalists to - [Higginson Strategy Supports First-of-Its-Kind National Emergency Briefing](https://higginsonstrategy.com/higginson-strategy-supports-first-of-its-kind-national-emergency-briefing/) - Last week, over 1,000 people packed Central Hall Westminster for the National Emergency Briefing, a defining moment that saw MPs, Peers, and business leaders hear directly from nine leading experts on the climate risks facing Britain. Higginson Strategy was proud to support this first-of-its-kind event that united political veterans Sir Vince Cable and Caroline Lucas - [Plastic Free Post: Extreme weather is making plastic pollution more mobile, more persistent and more hazardous](https://higginsonstrategy.com/plastic-free-post-extreme-weather-is-making-plastic-pollution-more-mobile-more-persistent-and-more-hazardous/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a new study published in Frontiers in Science has revealed that extreme weather is making plastic pollution more mobile, more persistent and more hazardous. Exxon is lobbying lawmakers to change regulations against chemical recycling. A new study from Plymouth Marine Laboratory found growing levels of microplastics - [Plastic Free Post: Pollution from Ineos's Antwerp plastic plant will cause more deaths than jobs created](https://higginsonstrategy.com/plastic-free-post-pollution-from-ineoss-antwerp-plastic-plant-will-cause-more-deaths-than-jobs-created/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, NGO Client Earth have led a court challenge in Belgium arguing pollution from Ineos’s Antwerp plastic plant will cause more deaths than jobs created. In the UK, water companies have been ordered to reduce forever chemicals in drinking water sources for 6 million people. - [My internship experience at Higginson Strategy](https://higginsonstrategy.com/my-internship-experience-at-higginson-strategy/) - My internship at Higginson Strategy gave me a front-row seat to the world of purpose-driven communications and public affairs. I got stuck into client campaigns, drafting press releases, building media lists, and creating social media content. What quickly became clear was how strategic every element had to be—each press release, post, and outreach effort was - [Plastic Free Post: Plastic pollution could linger at ocean surfaces for over a century](https://higginsonstrategy.com/plastic-free-post-plastic-pollution-could-linger-at-ocean-surfaces-for-over-a-century/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a new report from Queen Mary University of London revealed that current plastic pollution could linger at ocean surfaces for more than a century. A study led by the Indonesian National Research and Innovation Agency has found that rainwater in - [Higginson Strategy Joins Experts at Blue Earth Summit](https://higginsonstrategy.com/higginson-strategy-joins-experts-at-blue-earth-summit/) - More than 7,000 attendees gathered over the past two days at Blue Earth Summit, all focused on moving climate action forward.Our CEO John Higginson joined expert roundtables with Sir Vince Cable and Toby Perkins MP, to discuss how the UK can reach full renewable energy by 2030 and how climate finance can deliver real impact. - [Penta criticised for hiring peer Lord Philip Hammond](https://higginsonstrategy.com/penta-criticised-for-hiring-peer-lord-philip-hammond/) - Agency leaders and the CIPR have criticised the appointment of Lord Philip Hammond, ex-Foreign Secretary and Chancellor of the Exchequer, as global adviser at the Penta Group, branding the move unacceptable. News of Conservative peer Lord Philip Hammond’s new global advisory role was announced by Penta yesterday. He will offer “strategic guidance to Penta’s key - [UN Plastic Treaty talks showed billions of people back a cap on plastic](https://higginsonstrategy.com/un-plastic-treaty-talks-showed-billions-of-people-back-a-cap-on-plastic/) - Authored by John Higginson, Founder of Higginson Strategy The collapse of UN plastic treaty negotiations in Geneva last night might feel like a devastating blow to our collective environmental future. Negotiators working on a treaty to address the global crisis of plastic pollution won't reach an agreement in Geneva today (Friday) as they failed to - [Nearly 100 countries call for ambitious global treaty to end plastic pollution](https://higginsonstrategy.com/nearly-100-countries-call-for-ambitious-global-treaty-to-end-plastic-pollution/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, at the UN Ocean Conference, nearly 100 countries signed a declaration to create a robust Global Plastics Treaty ahead of the next round of negotiations. The US State of California is battling lobbyists to pass an ambitious Bill that tackles plastic pollution. According to - [Plastic Free Post: Plastic pollution talks fail as negotiators in Geneva reject draft treaties](https://higginsonstrategy.com/plastic-free-post-plastic-pollution-talks-fail-as-negotiators-in-geneva-reject-draft-treaties/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, UN Global Plastic Treaty negotiations have ended in stalemate. New research conducted by environmental consultancy Eunomia and the Quaker United Nations Office found that subsidies for the plastics industry could swell to $150 billion by 2050. A new study conducted by Deep Science Ventures found thousands - [What is Media Training and Why Your Team Needs It](https://higginsonstrategy.com/what-is-media-training-and-why-your-team-needs-it/) - When the spotlight turns on your organisation, are your spokespeople ready? In an era where a single interview can make or break a campaign, reputation, or initiative, media training has become an essential skill for leaders across every sector. Media training is the strategic preparation that transforms spokespeople into confident, compelling communicators. It's not just - [America's Plastic Puzzle: What Will the US Bring to Geneva?](https://higginsonstrategy.com/americas-plastic-puzzle-what-will-the-us-bring-to-geneva/) - Authored by Jacob Robinson, Senior Account Manager, Higginson Strategy As diplomats prepare for the final round of UN Global Plastics Treaty negotiations in Geneva, the biggest question mark hovering over the talks is what position America will actually take. The US approach to plastic pollution has shifted dramatically throughout the negotiation process, leaving businesses, environmental - [Looking back on my work experience at Higginson Strategy](https://higginsonstrategy.com/looking-back-on-my-work-experience-at-higginson-strategy/) - This week I completed work experience at Higginson Strategy. I didn't know much about Public Relations before joining the team so this placement was such a useful opportunity to find out exactly what it is and how it works. I did lots of interesting tasks that aligned with my passion for making the world a - [Ex-Metro News Editor Sarah Getty joins Higginson Strategy](https://higginsonstrategy.com/ex-metro-news-editor-sarah-getty-joins-higginson-strategy/) - Communications agency Higginson Strategy has appointed veteran news editor Sarah Getty as Head of News as it builds on AI Optimisation. Sarah joins Higginson Strategy with almost three decades of experience in journalism and news management across national publications. Sarah was Metro’s news editor for 21 years and was most recently working as a news - [Higginson Strategy Summer Reception Unites Business, Political, and Third Sector Leaders](https://higginsonstrategy.com/higginson-strategy-summer-reception-unites-business-political-and-third-sector-leaders/) - Higginson Strategy brought together leaders from across sectors at its Summer Reception at the Houses of Parliament on Thursday evening. The reception, hosted by The Baroness Doocey OBE, welcomed guests from business, politics, and the third sector. The event provided a platform for cross-sector dialogue and networking, bringing together representatives from organisations including: British Ecological - [Labour one year in: a great time to be unpopular](https://higginsonstrategy.com/labour-one-year-in-a-great-time-to-be-unpopular/) - Like many political anoraks, I have a wall at home of political memoires. They are filled not just with those juicy behind-the-scenes moments you rarely get to see at the time but also a huge amount of insight… and regret. And if you were to ask me the one universal regret from Thatcher to Blair, - [AI: thank your lucky stars you’re in PR, not advertising](https://higginsonstrategy.com/thank-your-lucky-stars/) - If you haven’t lain awake worrying about AI taking your job, you probably haven’t been thinking hard enough. Something profound has happened in the past six months. I am getting people knocking at our door saying they need to pull money from advertising and put it in PR. Why? It’s very simple. They are going - [Plastic v. The People: Why Plastic Pollution Violates Your Human Rights](https://higginsonstrategy.com/plastic-v-the-people-why-plastic-pollution-violates-your-human-rights/) - Across the globe, from the bustling streets of Manila to the remote communities of Alaska, a toxic crisis is unfolding that threatens the most fundamental human right of all – the right to health. Plastic pollution has become so pervasive that it now infiltrates every aspect of human existence, yet its devastating impact on human - [Plastic Free Post: Spain to ban plastic wet wipes and balloons](https://higginsonstrategy.com/plastic-free-post-spain-to-ban-plastic-wet-wipes-and-balloons/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, Spain has introduced plans to ban plastic wet wipes and make manufacturers pay to clean up their pollution, alongside a ban on balloons. Analysis led by Reloop of 80 countries found the proportion of drinks items in the litter stream was 54 per cent - [Higginson Strategy’s Sister Agency Relaunches](https://higginsonstrategy.com/higginson-strategys-sister-agency-relaunches/) - Today, sustainable fashion and beauty communications agency Eco Age has officially relaunched. Higginson Strategy is proud to call Eco Age a sister agency, with shared ownership through John and Clodagh Higginson. The agency has hired an advisory board which includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, accomplished fashion journalist turned activist, Bel Jacobs, - [Plastic Free Post: Global recycling rates fall for the eighth year running](https://higginsonstrategy.com/plastic-free-post-global-recycling-rates-fall-for-the-eighth-year-running/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a new report from thinktank Circle Economy shows global recycling rates have fallen for the eighth year running. The US Virgin Islands have filed a lawsuit against Pepsi and Coca-Cola for their role in the territory’s “dire” plastic pollution. China has announced anti-dumping duties on plastic from the - [An Urgent Case for Plastic-Free Materials](https://higginsonstrategy.com/an-urgent-case-for-plastic-free-materials/) - In communities across the globe, an environmental crisis continues to escalate. Our dependence on plastic, a material designed to last forever but often used just once, is causing devastating harm to our planet and potentially to ourselves. Every minute, over one million plastic bottles are purchased worldwide, with 91% of all plastic never being recycled. - [Plastic Free Post: Microplastics found in human ovary follicular fluid for the first time](https://higginsonstrategy.com/plastic-free-post-microplastics-found-in-human-ovary-follicular-fluid-for-the-first-time/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, research from the University of Rome found microplastics in human ovary follicular fluidfor the first time, with likely implications for fertility, hormonal balance and overall reproductive health. During the general election campaign, the Conservative Party, which is second in the polls in Canada, promised to - [Circular Economy Expert Paul Foulkes-Arellano joins Higginson Strategy](https://higginsonstrategy.com/circular-economy-expert-paul-foulkes-arellano-joins-higginson-strategy/) - Purpose-led communications agency Higginson Strategy has appointed circular economy expert Paul Foulkes-Arellano as a Non-Executive Director. Paul joins Higginson Strategy with more than thirty years of experience in strategic consultancy specialising in circular innovation and sustainability. As founder of Circuthon, Paul advises global brands and innovative start-ups, spearheading numerous high-impact initiatives including regenerative agriculture programmes, - [John Higginson talks to PRWeek about business optimism](https://higginsonstrategy.com/john-higginson-talks-to-prweek-about-business-optimism/) - Commenting on PRWeek's recent feature on March business sentiment in the world of public relations, our Founder and CEO John Higginson commented: “March has been very strong. We have a couple of new clients signed up for April and have had to work very hard to write the number of proposal requests we are getting. - [Plastic Free Post: EU Commission overruled as lawmakers extend microplastic controls](https://higginsonstrategy.com/plastic-free-post-eu-commission-overruled-as-lawmakers-extend-microplastic-controls/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, despite opposition by the EU Commission, MEPs have pushed through legislation imposing stricter safety standards on the transport of plastic pellets. A study from Tsinghua University revealed out of the 400 million tonnes of plastic produced in 2022, just under 38 million tonnes - [Netflix’s Adolescence: are screenwriters the new lobbyists?](https://higginsonstrategy.com/netflixs-adolescence-are-screenwriters-the-new-lobbyists/) - Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs. Speaking to PR Week, John Higginson, CEO of Higginson Strategy says: “Anyone who has seen Jack Thorne’s Netflix hit Adolescence can’t help - [Plastic Free Post: Plastic 'nurdles' washed up after UK ship collision](https://higginsonstrategy.com/plastic-free-post-plastic-nurdles-washed-up-after-uk-ship-collision/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a tanker and cargo ship collision in the North Sea has led to a large plastic nurdle spillage and clean-up operation by the UK coastguard. Environmental groups have criticised Bulgaria’s plastic waste reporting, with the government painting a ‘misleading’ picture of progress. According to - [Plastic Free Post: Plastic pollution threatens food supply](https://higginsonstrategy.com/plastic-free-post-plastic-pollution-threatens-food-supply/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, a study by researchers in China revealed that microplastics hinder photosynthesis, threatening millions with starvation. The US state of California has hit ‘restart’ on a landmark 2022 bill that overhauled plastic packaging rules in the state. Researchers from Boston University have found that microplastic pollution in - [Breaking the Cycle: Why Period Poverty Demands Urgent Solutions ](https://higginsonstrategy.com/breaking-the-cycle-why-period-poverty-demands-urgent-solutions/) - In communities across the UK and worldwide, a silent crisis continues to unfold. Period poverty - the inability to afford basic menstrual products - affects millions, forcing difficult choices between essential needs like food and period supplies. Despite nearly 30 percent of the population having periods, this fundamental health issue remains overlooked, largely due to - [Plastic Free Post: UN sets date to finalise plastics treaty](https://higginsonstrategy.com/plastic-free-post-un-sets-date-to-finalise-plastics-treaty/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, the UN has set a date for the next round of Global Plastics Treaty negotiations after the previous talks ended in no agreement. A city-wide reusable cup scheme in Petaluma, California reached over a 50 per cent return rate, with participants including multinational chain - [Higginson Strategy wins PRCA Award for WASPI Campaign Collaboration](https://higginsonstrategy.com/higginson-strategy-wins-prca-award-for-waspi-campaign-collaboration/) - Higginson Strategy has been awarded the prestigious "Best In-House Consultancy Collaboration" at the PRCA Public Affairs Awards for their exceptional work with the Women Against State Pension Inequality (WASPI) campaign. The award celebrates the successful partnership between the consultancy and WASPI, which has been instrumental in advocating for justice for the 3.6 million women born - [Plastic Free Post: France adopts ambitious laws on PFAS](https://higginsonstrategy.com/plastic-free-post-france-adopts-ambitious-laws-on-pfas/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, France has voted to limit the production and sale of items containing PFAS, including cosmetics and clothing. After a successful lawsuit by environmental NGOs, Danone, a multinational food and beverage company, has been ordered to publish data on its plastics footprint each year. - [Higginson Strategy Stands Up to Stonehaven](https://higginsonstrategy.com/higginson-strategy-stands-up-to-stonehaven/) - This month, International strategy firm Stonehaven announced it had hired Baroness Charlotte Vere as a partner, but had to rescind this only two days later due to a conflict of interest. Vere is a Conservative politician and member of the House of Lords who served as the transport and treasury minister under the last Conservative government, - [Plastic Free Post: EU Commission slashes microplastics reporting rules](https://higginsonstrategy.com/plastic-free-post-eu-commission-slashes-microplastics-reporting-rules/) - Welcome to Higginson Strategy's weekly round-up of international news relating to plastic pollution. This week, the EU Commission has taken the unusual step of u-turning on its own proposal for legislation monitoring the transportation of microplastics. Researchers from Curtin University revealed an increase in plastic waste across developing countries has led to a significant rise - [Higginson Strategy hosts first Comment Central panel](https://higginsonstrategy.com/higginson-strategy-hosts-first-comment-central-breakfast-briefing/) - This week, Higginson Strategy hosted the first Comment Central breakfast briefing with an event on ‘How to place the environment at the top of the government’s agenda’ in Westminster. The event included a cross-party panel of Parliamentarians including Chair of the Environmental Audit Committee Barry Gardiner MP, Co-Leader of the Green Party Adrian Ramsay MP - [Nature 2030 helps introduce Clean Air Act](https://higginsonstrategy.com/nature-2030-helps-introduce-clean-air-act/) - Nature 2030 is proud to have supported Clean Air London and Ella Roberta Family Foundation Co-Founder Rosamund Adoo-Kissi-Debrah in their successful demands for a Clean Air Act in the Government’s Environment Bill. The Bill outlines: FURTHER IMPROVING THE AIR WE BREATHE – poor air quality is the greatest environmental risk to our health. Our air - [The Ultimate Guide to Effective Communication](https://higginsonstrategy.com/crafting-your-killer-comms-plan-the-ultimate-guide-to-effective-communication/) - Discover the power of an effective Comms Plan – your roadmap to prioritising messages, selecting channels, and engaging stakeholders effectively - [UK Businesses Expected To Lead The Fulfilment Of Global Climate Change Commitments](https://higginsonstrategy.com/uk-global-climate-change/) - In October 2021, the Treasury announced new sustainability disclosure requirements (SDRs) which meant that an investment product has to set out the environmental impact of the activities it finances. In addition, a company’s sustainability claims will have to be clearly justified and net zero transition plans properly set out. As a result of these new - [New poll: 89 percent of Britons want plastic pint cups banned](https://higginsonstrategy.com/new-poll-89-percent-of-britons-want-plastic-pint-cups-banned/) - SOME 89 percent of Britons want plastic pint cups banned to protect the environment, a new poll will reveal today. The poll was conducted this month by Yonder on behalf of A Plastic Planet. Polling also revealed 75 percent of Britons believe plastic pint cups ‘cheapen the experience’ of enjoying their favourite beer. The survey - [EMPOWER launches period poverty campaign](https://higginsonstrategy.com/empower-launches-period-poverty-campaign/) - On Wednesday 19th April, Higginson Strategy’s internal campaign for women and minority rights, EMPOWER, hosted a webinar discussion on period poverty to kick off its campaign that asks the UK to introduce free period products for all. EMPOWER’s expert panel was made up of cross-party politicians, NGOs and campaigners that helped build the case for - [April Fools!](https://higginsonstrategy.com/april-fools/) - Unfortunately, our announcement that the Government is banning all single-use plastics was just for April Fools’ Day. This being said, banning single-use plastic is no joke, but a crucial step to addressing the climate crisis. Made from fossil fuels, the global plastic industry would rank as the fifth largest emitter of greenhouse gases if it - [Plastic found in blood of almost 8-in-10 people, study reveals](https://higginsonstrategy.com/plastic-found-in-blood-of-almost-8-in-10-people-study-reveals/) - Peer-reviewed research published in Environment International journal First study in the world to test blood for plastic particles 77 percent of blood samples tested contained plastic particles Four high production polymers found - including PET and polystyrene Polymers found in blood are used in a wide range of everyday products As the amount of plastic - [Higginson Strategy: Fighting the Plastic Tide](https://higginsonstrategy.com/higginson-strategy-fighting-the-plastic-tide/) - Higginson Strategy is proud of the work that it does working with a range of amazing clients fighting the tide of plastic pollution. Purpose is at the heart of everything we do. By working with organisations fighting for a better world, we never lose focus. - [Airbnb books agency for corporate comms brief](https://higginsonstrategy.com/higginson-earns-three-2020-prmoment-award-nominations-2/) - Online real estate marketplace Airbnb has appointed Higginson Strategy to support the brand with a series of campaigns that highlight its contribution to communities around the UK. The agency will support Airbnb’s corporate and policy communications team in a brief to promote the "positive impact the company has had on travel in Great Britain". Higginson - [All Microplastics Should Be Included In EU Ban Say Experts](https://higginsonstrategy.com/all-microplastics-should-be-included-in-eu-ban-say-experts/) - Politicians, Academics And Campaigners All Call For Comprehensive EU Microplastics Restriction Any Watered-Down Future EU Legislation Set To Pave Way For Greenwashing Research From Plastic Soup Foundation Found Almost Nine-In-Ten Products From Major Cosmetics Brands Contain Microplastics EXPERTS have come together from across Europe to explore how the EU can ensure upcoming microplastics restriction can - [John Higginson in City AM: Lockdown London, a tale of two cities](https://higginsonstrategy.com/john-higginson-in-city-am-lockdown-london-a-tale-of-two-cities/) - In today's City AM, Higginson Strategy Partner John Higginson wrote about the current strange juxtaposition Londoners are facing on their return to the office. Click here to check out the the full piece. " - [Expert Webinar: What is the future of UK healthcare?](https://higginsonstrategy.com/expert-webinar-what-is-the-future-of-uk-healthcare/) - Higginson Strategy warmly invites you to: Expert Bureau: The Future of UK Healthcare Global Digital DiscussionThursday 3 December 202012:00 – 13:00 GMT Special Guests: Baroness Ilora Finlay, Co-Chair of the All Party Parliamentary Group on Health Mr Richard Kerr, Chair of the Commission on the Future of Surgery, RCS England Dr Adrian Boyle, Vice President - [WASPI outrage at DWP’s refusal to meet](https://higginsonstrategy.com/waspi-outrage-at-dwps-refusal-to-meet/) - A PARLIAMENTARY ANSWER from Pensions Minister Guy Opperman has left campaign group Women Against State Pension Inequality (WASPI) outraged at the government’s “astonishing arrogance”. Rupa Huq, MP for Ealing Central and Acton, asked the Secretary of State for Work and Pensions when her Department last held a meeting with a representative of the WASPI campaign, - [Nature 2030 releases new ‘Restoring a Green Britain’ report](https://higginsonstrategy.com/nature-2030-releases-new-restoring-a-green-britain-report/) - Nature 2030 has released a new report showcasing the importance of safeguarding the UK's natural environment, outlining a roadmap for councils to increase biodiversity in their boroughs through methods such as reducing mowing frequency and community engagement. The report launch, supported by global charity Plantlife, comes as the new Labour government has set nature recovery - [Looking back at my work experience with Higginson Strategy](https://higginsonstrategy.com/looking-back-at-my-work-experience-with-higginson-strategy/) - We were delighted to welcome Rowan to Higginson Strategy for a week of work experience. Rowan has kindly shared their fantastic feedback below! "My work experience at Higginson Strategy has been one of the most important experiences in my life, giving me a great chance to learn about the communications industry. Throughout the week I - [General Election Special: Carl Shoben on Communicating Purpose](https://higginsonstrategy.com/general-election-special-carl-shoben-on-communicating-purpose/) - With one day to go before the 2024 General Election, it is my pleasure to share with you the latest episode of the Communicating Purpose podcast with Carl Shoben, former Director of Strategy at the Labour Party. Carl was instrumental in Labour's communications strategy during the landslide 1997 election victory that defeated the Tory government - [Matt Mahmood-Ogston on Communicating Purpose](https://higginsonstrategy.com/matt-mahmood-ogston-on-communicating-purpose/) - "The root cause of the issue is actually coming from a place of fear. And how do we address fear? By understanding." It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Mahmood-Ogston, Founder & CEO of the Naz and Matt Foundation. The Naz and Matt Foundation is - [Hilary Strong on Communicating Purpose](https://higginsonstrategy.com/hilary-strong-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hilary Strong, Chief Marketing Officer of Smol.Smol is a homecare start-up, revolutionising planet-friendly cleaning and tackling hygiene poverty across the UK. Under Hilary’s leadership, Smol has gained significant exposure for its products – eliminating tens of thousands of tonnes of plastics from the - [Menstrual Health Day 2024](https://higginsonstrategy.com/menstrual-hygiene-day-2024/) - This week marked Menstrual Health* Day, but our commitment to raising awareness extends far beyond just today. Through our employee-led in-house campaign, Empower, we’re advocating for change. Because, frankly, period equity is a human right. Millions of people around the world are prevented from reaching their full potential simply because they have periods. According to - [Brian Spencer on Communicating Purpose](https://higginsonstrategy.com/brian-spencer-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Brian Spencer, Marketing Manager at Tap Movement Social. A prolific travel-writer with a passion for the craft beer scene, Brian pivoted his narrative-crafting skills to tell a different kind of story after joining the Oxford-based brewery and social enterprise in 2022. - [Celia Richardson on Communicating Purpose](https://higginsonstrategy.com/celia-richardson-on-commnicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Celia Richardson, Director of Communications and Marketing at the National Trust. Celia has been named among the most influential 1% of professionals in the UK PR industry, and has received a multitude of awards for her seminal campaigns in - [Gauthier van Malderen on Communicating Purpose](https://higginsonstrategy.com/gauthier-van-malderen-on-commnicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego. Dubbed the "Spotify for textbooks", Perlego is a digital textbook provider, democratising access to educational resources for students around the world. Gauthier's journey began as a student, where he found himself spending hundreds of pounds a year - [Sustainable Practices to Embrace this Plastic-Free Beauty Day](https://higginsonstrategy.com/sustainable-practices-to-embrace-this-plastic-free-beauty-day/) - The beauty industry, while cherished for its innovation and creativity, generates a staggering 120 billion units of plastic each year. In honour of Plastic-Free Beauty Day, we are highlighting sustainable solutions and celebrating innovative efforts within the sector.Biodegradable and Recyclable Packaging Adopting packaging materials that are easily recyclable or biodegradable is a simple yet impactful - [Higginson Welcomes New MPs to Parliament](https://higginsonstrategy.com/higginson-strategy-summer-party/) - Higginson Strategy was pleased to welcome new MPs to Parliament during its Summer Party on Tuesday. The reception, sponsored by B Lab UK and hosted by the Rt Hon Baroness Verma, saw more than 150 guests attend.On the very day that a new generation of Parliamentarians was sworn in, this event brought together an impressive - [How to Choose a Communications Agency](https://higginsonstrategy.com/how-to-choose-a-communications-agency/) - Communications has never been more important. In an increasingly crowded media landscape, organisations must be able to influence and build relationships with stakeholders, share their message to new and existing audiences and earn genuine third-party credibility. This makes choosing the right Communications agency crucial to ensure you are getting the best value for money. However, - [Why Hiring People with ADHD is a Smart Business Move](https://higginsonstrategy.com/why-hiring-people-with-adhd-is-a-smart-business-move/) - John Higginson, CEO of Higginson Strategy Earlier this year I was diagnosed with adult ADHD. Getting a diagnosis for a neurodivergence was a big step for me. It required a lengthy process and input from family members looking all the way back to my childhood. But on telling people my ‘big news’ the most common - [Views on the News: Greta Thunberg says that she will not attend this year’s COP26 climate conference](https://higginsonstrategy.com/views-on-the-news-greta-thunberg-says-that-she-will-not-attend-this-years-cop26-climate-conference/) - Greta Thunberg has said that she will not attend this year’s COP26 climate conference – as the uneven rollout of the COVID-19 vaccine means countries would not participate on even terms. The 18-year-old climate activist indicated that the conference should be postponed until global vaccination rates for coronavirus have risen. This comes as UNICEF and vaccination - [Matt Hutchinson on Communicating Purpose](https://higginsonstrategy.com/matt-hutchinson-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Hutchinson, Communications Director at SpareRoom.Matt has served as the public face of SpareRoom since its inception, and has led the company through its meteoric rise - and occasional hiccups - to becoming the biggest flatmate finding service in the world.As housing, particularly renting, becomes a defining - [Daisy Brickhill on Communicating Purpose](https://higginsonstrategy.com/daisy-brickhill-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Daisy Brickhill, Head of Communications at Oceana UK.Throughout her career, Daisy been at the forefront of communication strategies catalysing change to better our oceans.From advocating for transparency in the fishing industry and championing the conservation of blue carbon habitats, Daisy's scientific - [Jayn Sterland on Communicating Purpose](https://higginsonstrategy.com/jayn-sterland-on-communicating-purpose/) - latest episode of the Communicating Purpose podcast, with Jayn Sterland, Managing Director at Weleda UK. - [How to stop procrastinating and start leading](https://higginsonstrategy.com/how-to-stop-procrastinating-and-start-leading/) - By John Higginson, co-founder of Higginson Strategy Over the past two decades I have been lucky enough to work with dozens of business and political leaders. The best leaders are those that are able to make professional decisions quickly based on the information available to them. But this does not mean they are immune to - [Dr Mark Smith on Communicating Purpose](https://higginsonstrategy.com/dr-mark-smith-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dr Mark Smith, Director General at NATRUE and Co-Chair of the Sustainable Beauty Coalition. NATRUE is a pioneering non-profit that has been instrumental in advocating for natural and organics cosmetics, having shaped the sector with its internationally recognised label. Mark is at the - [Earth Day](https://higginsonstrategy.com/earth-day/) - Since Earth Day was first celebrated in 1970, eight billion tonnes of plastic has been produced. This year’s theme – Planet vs. Plastic – reflects the state of our planet, as we are still to overcome our addiction to plastic. Plastic pollution remains one of the most pressing environmental challenges of our time, posing a - [Dominic Lyle on Communicating Purpose](https://higginsonstrategy.com/dominic-lyle-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker.Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy.Since its establishment in 2018, Planet Tracker has spurred change across - [Alex Deadman on Communicating Purpose](https://higginsonstrategy.com/alex-deadman-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Alex Deadman, Head of Strategic Communications at Tickets For Good. Launched in Sheffield, Tickets For Good is an innovative social enterprise working with the UK's top live event companies to provide free and discounted tickets for the NHS, charity sector workers and - [Paul David on Communicating Purpose](https://higginsonstrategy.com/paul-david-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with with Paul David, CEO and Co-Founder of Literal Humans. Launched in June 2020, Literal Humans is a creative marketing agency that helps mission-focused brands tell their stories and develop emotional, human connections with their customers.Prior to launching Literal Humans, - [Tariq Arafa on Communicating Purpose](https://higginsonstrategy.com/tariq-arafa-on-communicating-purpose/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Tariq Arafa, PR & Communications Manager at Connected Kerb. Across the UK, a significant lack of public EV charging infrastructure is contributing to the ever-increasing disparity between richer and poorer areas and inhibiting many from making the sustainable switch - [Spring Statement 2024 Briefing](https://higginsonstrategy.com/spring-statement-2024-briefing/) - Political Analysis From Alex Davies, Director At Higginson Strategy Jeremy Hunt spent Sunday touring the television studios saying that he could not disclose any of his budget. Nonetheless, the contents have been widely briefed to the media and the Chancellor had no rabbit to pull from his hat today. There seemed to be a gap - [Aspire to be a forever founder and the riches will follow](https://higginsonstrategy.com/aspire-to-be-a-forever-founder-and-the-riches-will-follow/) - By John Higginson, co-founder of Higginson Strategy In 2001 the average life of a British business was 10.7 years. By last year that number had dropped to 8.6 years. In just over two decades the lifespan of British businesses has dropped by 20%. Part of that drop is down to business failure. Last year the - [I’m a middle-aged suburban dad – Can I become a TikTok star?](https://higginsonstrategy.com/im-a-middle-aged-suburban-dad-can-i-become-a-tiktok-star/) - By John Higginson, co-founder of Higginson Strategy “We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And - [Looking back at my Communications Internship at Higginson Strategy  ](https://higginsonstrategy.com/looking-back-at-my-communications-internship-at-higginson-strategy/) - Authored by Kate Parker, International Relations and Environmental Policy student at Boston University. I was lucky enough to work with Higginson Strategy as part of my Study Abroad programme at Boston University. While I had no prior experience in Communications outside of social media marketing, I was extremely excited to work at a firm with - [Higginson Strategy joins clients in Nairobi for Plastics Treaty Negotiations  ](https://higginsonstrategy.com/higginson-strategy-joins-clients-in-nairobi-for-plastics-treaty-negotiations/) - Higginson Strategy joined Earth Action at the INC-3 negotiations for the UN Global Plastics Treaty in Nairobi, Kenya last week. This marked the third round of negotiations between country delegates, NGOs, scientists, and industry lobbyists. During the sessions, discussions focused on inter-session progress and building upon the ‘Zero Draft’ treaty created during INC-2 in Paris. We - [Autumn Statement 2023 Briefing](https://higginsonstrategy.com/autumn-statement-2023-briefing/) - Political analysis from Alex Davies, Director at Higginson Strategy Jeremy Hunt will be grateful to the Office for Budget Responsibility (OBR) and the Office of National Statistics (ONS) for their pessimism last year in predicting the economy would “tip into recession” for a year from Q3 2022. In the event, there has been moderate growth - [Higginson Strategy has its largest-ever delegation at Labour Party Conference](https://higginsonstrategy.com/higginson-strategy-has-its-largest-ever-delegation-at-labour-party-conference/) - This week, Higginson Strategy sent its largest-ever delegation of team members to the Labour Party's Annual Conference in Liverpool, joining over 15,000 others from the world of politics, communications and business. A considerable number of fringe events centred on the urgent need to transition to net-zero and create green jobs, while others touched on tackling - [To end online harms we must address misogyny](https://higginsonstrategy.com/to-end-online-harms-we-must-address-misogyny/) - "That is why we back the campaign group Empower’s calls for the forthcoming codes of practice to include and address the issue of misogyny by name, in the same way as they would address the issue of racism by name." MPs and activists back Empower in The Guardian. - [Behind The Story podcast: Is veganism the answer to the nature crisis?](https://higginsonstrategy.com/behind-the-story-podcast-is-veganism-the-answer-to-the-nature-crisis/) - Higginson Strategy’s John Higginson is joined by Labour MP Kerry McCarthy, Oxford researcher Joseph Poore and the Director of vegan campaigning group Viva, Juliet Gellatley, to discuss if veganism is the answer to the nature crisis. If you would like to contact the show, please reach out to @HigginsonTweets on Twitter. Listen to the episode - [Clean air campaign aim’s for queen’s speech endorsement](https://higginsonstrategy.com/clean-air-campaign-aims-for-queens-speech-endorsement-3/) - “Comms agency Higginson Strategy is working with Clean Air in London, the Green Party’s Baroness Jenny Jones and Labour Co-operative MP Geraint Davies to drive change.” Delighted to be part of this massively important campaign! #CleanAir Read the full story here - [We believe everyone has the right to breathe clean air](https://higginsonstrategy.com/we-believe-everyone-has-the-right-to-breathe-clean-air-2/) - If you live in London or any major city in the UK, you’ll be very aware of the impact of air pollution, but did you know it’s been deemed the biggest threat to health by the government? This ‘silent killer’ is responsible for around 40,000 attributable deaths each year and continues to pose a very - [Ben Fogle: Man must use technology for the good of animals](https://higginsonstrategy.com/ben-fogle-man-must-use-technology-for-the-good-of-animals-2/) - Great work by our Nature2030 campaign to mark #WorldAnimalDay, looking at the need to innovate our thinking and use technology to better protect animals in the 2020s and beyond. In Africa, due to high-powered weaponry, an elephant is slaughtered every 25 minutes for it’s tusks. In May this year an investigation by animal rights organisation, Lady - [John Higginson Comments on Keir Starmer's Keynote Speech](https://higginsonstrategy.com/john-higginson-comments-on-keir-starmers-keynote-speech/) - From jokes to personal anecdotes to repetition, Keir Starmer's keynote speech at the Labour Party Conference yesterday was filled with persuasive techniques to try and keep the audience onside. John Higginson, co-founder of Higginson Strategy, has shared his comments on the party leader's use of language. Read John's analysis here. - [WASPI calls for justice at the Liberal Democrat Conference  ](https://higginsonstrategy.com/women-against-state-pension-inequality-waspi-calls-for-justice-at-the-liberal-democrat-conference/) - We are right in the middle of the autumn party conference season, as journalists, politicians and a whole range of organisations compete to set the agenda for UK policymaking. These are likely to be the last party conferences before a general election next year, so engagement is at an all-time high as the main - [Nature 2030 hosts Political Purpose Awards in the House of Lords  ](https://higginsonstrategy.com/nature-2030-hosts-political-purpose-awards-in-the-house-of-lords-2/) - Last night, the Political Purpose Awards were hosted in the House of Lords by Higginson Strategy’s internal campaign group, Nature 2030. Opened by Chris Packham on a critical day in Parliament for the UK's net zero goals, the ceremony acknowledged the UK politicians who have been the most dedicated to supporting and championing environmental causes - [Higginson Strategy announces B-Corp status](https://higginsonstrategy.com/higginson-strategy-announce-b-corp-status/) - TODAY Higginson Strategy has announced its certification as a B Corporation (or B Corp), joining a growing group of companies pursuing purpose as well as profit. The purpose driven agency surpassed rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. Higginson Strategy joins a community of 5,250 businesses globally - [Baroness Sandip Verma appointed Chair of EMPOWER ](https://higginsonstrategy.com/empower-appoints-baroness-sandip-verma-as-chair/) - Higginson Strategy's gender equality campaign group, EMPOWER, has today announced the appointment of Baroness Sandip Verma, former Ministerial Champion for Tackling Violence Against Women and Girls, as Chair. EMPOWER’s new chair will support the strategic development of its campaign to tackle period poverty across the UK. As a former Parliamentary-Under Secretary of State for International - [Communications Internship: My time working at Higginson Strategy](https://higginsonstrategy.com/communications-internship-my-time-at-higginson-strategy/) - Authored by Mia Parker, Public Relations student at Boston University. Communications internships can range heavily, from in-house to agency settings, which can all operate within different industries and sectors. I recently spent one month interning at Higginson Strategy where I gained experience working at a boutique agency and learned more about conducting public affairs work. - [Higginson Strategy celebrates its sixth birthday at Parliament ](https://higginsonstrategy.com/higginson-strategy-celebrates-its-sixth-birthday-at-parliament/) - Last night Higginson Strategy held its Summer Reception at the Houses of Parliament. Sponsored by Green Biofuels, and hosted by Lord Hayward, the evening of celebrations was attended by MPs, peers, business and charity leaders and journalists. A special guest speech was given by George Parker, Political Editor of the Financial Times. Purpose-driven communications agency, - [Higginson Strategy gets its first Director](https://higginsonstrategy.com/higginson-strategy-gets-its-first-director/) - VINCE CABLE’s former chief of staff, Alex Davies, has been promoted to Director at purpose-led and award winning communications agency, Higginson Strategy. Davies first joined Higginson Strategy three years ago as Associate Director to focus on public affairs, policy, and thought leadership for the agency’s growing range of clients. Alex has worked on integrated public - [Three Things I Loved About Working for Higginson Strategy](https://higginsonstrategy.com/three-things-i-loved-about-working-for-higginson-strategy/) - Authored by Audrey Ritchie Looking for an internship can be a long process, and there are many factors to consider to find the right fit for you. This summer, I spent a month interning for Higginson Strategy as part of my master’s program, and I was lucky to find dedicated co-workers and a welcoming culture. - [CAMRA PLEDGES SUPPORT FOR PLASTIC PINT CUP BAN](https://higginsonstrategy.com/camra-pledges-support-for-plastic-pint-cup-ban/) - THE CAMPAIGN for Real Ale (CAMRA) has today joined the call for an urgent ban on single-use plastic pint cups. The campaign seeks an outright ban on plastic pint cups such as those used during music festivals and live sporting events. Sian Sutherland, Co-Founder of A Plastic Planet believes the Government must extend its single-use - [73 percent of meat and dairy contains microplastics, study reveals](https://higginsonstrategy.com/73-percent-of-meat-and-dairy-contains-microplastics-study-reveals/) - SOME 73 percent of meat and dairy products tested by scientists contained microplastics, a new scientific study will reveal today (8th July). The study highlights plastics in livestock feed as a possible cause of the contamination. The study was conducted by researchers at Vrije Universiteit Amsterdam and was commissioned by Plastic Soup Foundation. Scientists detected - [Higginson Strategy celebrates five years](https://higginsonstrategy.com/higginson-strategy-celebrates-five-years/) - LAST NIGHT Higginson Strategy celebrated its fifth birthday with an event in the Houses of Parliament. Founded in 2017 by former political journalists John & Clodagh Higginson, the purpose-led communications agency has 18 employees across offices in London and Manchester. Sponsored by Baroness Doocey an evening of celebrations took place in the auspicious surroundings of - [Duchess of Cornwall hands ‘extraordinary’ WASPI women the Royal Voluntary Service ‘Platinum Champion’ award](https://higginsonstrategy.com/duchess-of-cornwall-hands-extraordinary-waspi-women-the-royal-voluntary-service-platinum-champion-award/) - Chair Of WASPI, Angela Madden, Named A ‘Platinum Champion’ By The Royal Voluntary Service, And Is One Of Only 70 Winners Invited To Buckingham Palace This Weekend.WASPI Campaign Says The Award Is A “Huge Boost To Their Campaign” As Madden Is Picked From Over 3000 Nominations.Andrew Gwynne MP Hails WASPI “Already A Major Success Story” - [2021: The year we break up with fast fashion](https://higginsonstrategy.com/2021-the-year-we-break-up-with-fast-fashion/) - Technology has fundamentally changed the way we shop. We have more time to endlessly browse through new arrivals, and the promise of next-day shipping and discount codes can make it hard to resist. For many, it’s been a comfort, the anticipation of an incoming parcel breaking up the monotony of another week in lockdown. In - [How rewilding can rebalance our alliance with nature](https://higginsonstrategy.com/how-rewilding-can-rebalance-our-alliance-with-nature-2/) - Authored by Jacob Robinson Rewilding is an approach to conservation and land management that is gaining traction around the globe. It can be defined as a restoration of ecosystems which allows nature to take care of itself. The aim of this is to reinstate natural processes and, where appropriate, the species that are missing - [9 in 10 products from major cosmetics brands contain microplastics ](https://higginsonstrategy.com/9-in-10-products-from-major-cosmetics-brands-contain-microplastics/) - New research by Plastic Soup Foundation shows 87 percent of the products from ten best-selling cosmetics brands contain microplastics - Calls for all synthetic polymers to be examined for their harm before being allowed on the European market. - Study looked at over 7,704 cosmetics and personal care products from the ten most popular brands - [Views on the News: Glasgow to plant 18 million trees](https://higginsonstrategy.com/views-on-the-news-glasgow-to-plant-18-million-trees/) - The Story: Glasgow will host the delayed Cop26 climate talks in November and is gaining worldwide attention with its ambitious tree-planting project. The Clyde Climate Forest project will last over the next ten years. Once completed, it will increase tree cover in urban areas of Glasgow to 20% and ensure that a fifth of the - [Interview: David Gordon – Founder of Bamboo Clothing](https://higginsonstrategy.com/interview-david-gordon-founder-of-bamboo-clothing/) - John Higginson is joined by Founder and Managing Director of BAM (Bamboo Clothing) David Gordon and Garment Technologist & Product Developer at BAM, Merryn Chilcott. Together John, David and Merryn discussed sustainable fashion, the merits of bamboo, being a net-positive company and much more. As MD of BAM, David is building the world's foremost bamboo - [Higginson's Christmas Movie Picks](https://higginsonstrategy.com/higginsons-christmas-movie-picks/) - It's that time of year when everyone winds down for the holidays with mulled wine in hand. And what better to do than settle down to a Christmas film. Not everyone will be able to return home to their families this year, and the familiarity of a film loved year on year can bring comfort - [Higginson Strategy wins Castleforge Partners brief](https://higginsonstrategy.com/higginson-strategy-wins-castleforge-partners-brief/) - As reported in PRWeek and Public Affairs Networking, Higginson Strategy is delighted to announce that we have won a competitive pitch for Castleforge Partners’ communications brief! Commenting, John Higginson said: “We are extremely excited to be working with Castleforge Partners to support their communications strategy as they look to extend their portfolio and invest in living and - [The Launch of Nature 2030](https://higginsonstrategy.com/the-launch-of-nature-2030/) - "The Nature 2030 campaign aims to bring together experts and campaigners to find solutions to environmental problems." The Evening Standard "Speaking at the launch of Nature 2030 at the National Liberal Club yesterday Fogle said: “The realisation I’ve had especially spending time in lesser developed parts of the world is that education for many people - [Podcast: What is the Future of Journalism?](https://higginsonstrategy.com/podcast-what-is-the-future-of-journalism/) - This week on Behind The Story, Clodagh Higginson is joined by Media Commentator at The Guardian Roy Greenslade, Director General at PRCA Francis Ingham, Political Correspondent at Daily Mail Claire Ellicott, Senior Political Producer at Good Morning Britain Anne Alexander, and openDemocracy's Editor in Chief Mary Fitzgerald to discuss the future of Journalism. They tackle - [We must end the notion of a North-South divide](https://higginsonstrategy.com/we-must-end-the-notion-of-a-north-south-divide-3/) - On the run up to our next election, hopeful politicians are showcasing their commitment to closing the North-South divide. But rather than deepening divisions by highlighting the differences and shortcomings of one region versus another, it’s high time our political leaders and businesses alike think of the country as one. We believe isolating offices by - [Interview: Will McCallum, Greenpeace UK Head of Oceans](https://higginsonstrategy.com/interview-will-mccallum-greenpeace-uk-head-of-oceans/) - John Higginson is joined by Greenpeace UK Head of Oceans Will McCallum. Together John and Will discussed giving up plastic, protecting the world's oceans, a green recovery, and much more. This is the third podcast in a series of episodes by Higginson Strategy’s Nature 2030 campaign - a movement aiming to smash the silo culture - [John Higginson: How will the collapse of Number 10's truce with the media affect its comms in the pandemic?](https://higginsonstrategy.com/john-higginson-how-will-the-collapse-of-number-10s-truce-with-the-media-affect-its-comms-in-the-pandemic/) - Higginson Strategy Managing Director John Higginson featured in this fascinating piece from PR Week's Ian Griggs on how the Government's relationship with the media will affect its COVID-19 comms. “There is a very good reason why governments anonymously leak stories in advance, and that is so they can test them out with the public in - [Podcast: Arthur Kay - Founder of Skyroom](https://higginsonstrategy.com/podcast-arthur-kay-founder-of-skyroom/) - In this episode of Behind the Story, John Higginson is joined by Arthur Kay, the Founder and CEO of Skyroom, an urban development initiative installing sustainable and affordable homes on building rooftops to help tackle the housing crisis in cities. This is the seventh podcast in a series by Higginison Strategy's Nature2030 campaign - a - [Behind The Story: Is job sharing the future of work?](https://higginsonstrategy.com/behind-the-story-is-job-sharing-the-future-of-work/) - Job Sharing: how does it work? Who does it benefit? Is it the future of work? Former Home Secretary and Chair of Empower Jacqui Smith was joined by the British Chambers of Commerce Co-Executive Director of Policy and Campaigns Hannah Essex, and Further&More Founder Sara Allen, on the latest episode of Behind the Story to answer these - [Mushroombiz 2021 Business Outlook Summit](https://higginsonstrategy.com/mushroombiz-2021-business-outlook-summit/) - Higginson Strategy partner John Higginson will be speaking at the Mushroombiz 2021 Business Outlook Summit. John will be discussing how organisations can put sustainability at the heart of their business. The event will take a look at prevailing trends in the business landscape, their likely implications, and how businesses can make the most of emerging opportunities whilst minimising the - [The Behind The Story podcast is back!](https://higginsonstrategy.com/the-behind-the-story-podcast-is-back/) - A Plastic Planet Co-Founder Sian Sutherland, TIPA Co-Founder and CEO Daphna Nissenbaum and BBIA Managing Director David Newman joined John Higginson to discuss the connection between mankind and nature, lessons the environmental movement can learn from the COVID-19 response and much more. Listen on Apple Podcasts Listen on Spotify Listen on SoundCloud Watch onYouTube - [Higginson earns three 2020 PRMoment Award nominations](https://higginsonstrategy.com/higginson-earns-three-2020-prmoment-award-nominations/) - Higginson Strategy was delighted to be shortlisted for three PRmoment 2020 Awards. After winning Boutique Agency of the Year at the 2019 Awards, Higginson will this year compete for the gongs in the following categories: – Integrated Communications Campaign of the Year; – Best Use of Creativity; and – Not-For-Profit Campaign of the Year. Good - [Women in Leadership: Jacqui Smith on the surprising sources of female empowerment](https://higginsonstrategy.com/women-in-leadership-jacqui-smith-on-the-surprising-sources-of-female-empowerment/) - "Often when we talk about empowerment, we’re referring to a simple 50/50 split in opportunities between men and women. But the reality is, that, for the most part, women and men are still very unequal, especially in terms of representation." Jacqui Smith, Chair of Empower, speaking to Chartered Management Institute. - [Higginson Strategy’s Esmé Parkins: We need to rebrand PR](https://higginsonstrategy.com/higginson-strategys-esme-parkins-we-need-to-rebrand-pr/) - "As some of the most connected people on earth, it’s time to make use of our platform for ourselves to show the industry for what it is and to rebrand PR to protect and promote it for generations to come." Esmé Parkins, Cision - [Vince Cable hires Higginson Strategy boss](https://higginsonstrategy.com/vince-cable-hires-higginson-strategy-boss/) - "One of the co-founders of London PR and public affairs firm Higginson Strategy is taking a sabbatical to be Vince Cable’s press secretary. Clodagh Higginson is set to take up the full-time role with the Liberal Democrat leader immediately." Public Affairs News - [Higginson Strategy joins PRCA to strengthen industry voice](https://higginsonstrategy.com/higginson-strategy-joins-prca-to-strengthen-industry-voice/) - "It is therefore right that all public affairs professionals can tap into the expertise and training offered by one of the largest bodies representing communications professionals in the world." John Higginson on joining PRCA - [Higginson Strategy hires senior Lib Dem aide](https://higginsonstrategy.com/higginson-strategy-hires-senior-lib-dem-aide/) - Sir Vince Cable's former chief of staff, Alex Davies, has been appointed associate director at boutique public affairs agency Higginson Strategy. Read the full story here - [Former Home Secretary to lead women-focused practice at Higginson Strategy](https://higginsonstrategy.com/former-home-secretary-to-lead-women-focused-practice-at-higginson-strategy/) - Former home secretary Jacqui Smith has joined boutique public affairs agency Higginson Strategy as chair of its new women's practice, Empower. Read more here - [Higginson Strategy set to launch in Manchester](https://higginsonstrategy.com/higginson-strategy-set-to-launch-in-manchester/) - "Communications agency Higginson Strategy is set to expand its northern operations on the back of some landmark client wins." Insider Media Ltd. Read more here - [Higginson Partners with Precipice Design](https://higginsonstrategy.com/it-would-be-difficult-to-find-two-people-with-a-better-media-contacts-book-than-john-and-clodagh-higginson/) - “It would be difficult to find two people with a better media contacts book than John and Clodagh Higginson,” Paul Foulkes-Arellano, Head of Client Programmes, Precipice Design, Gorkana - [Who are the new movers and shakers](https://higginsonstrategy.com/815-2/) - “John Higginson is described by former colleagues an astute operator who ‘gets’ both media and public affairs,” Public Affair’s News’ ‘Movers and Shakers’ list - [Husband and wife former lobby journalists set up Higginson](https://higginsonstrategy.com/there-has-never-been-a-more-interesting-or-vital-time-to-get-the-message-right/) - “There has never been a more interesting – or vital – time to get the message right. I’m excited about helping our clients do just that,” Clodagh Higginson, Gorkana - [The power of podcasts for PRs](https://higginsonstrategy.com/https-www-cision-co-uk-2019-01-opinion-john-higginson-the-power-of-podcasts-for-prs/) - "John Higginson explores the reasons behind the renaissance of podcasts and why the agency is starting its own." Gorkana - [Lunch with John Higginson](https://higginsonstrategy.com/one-of-the-most-wide-ranging-and-frankly-nicest-public-affairs-interviews-ive-done/) - “One of the most wide-ranging, and frankly nicest public affairs interviews I’ve done,” PRCA director general Francis Ingham, Public Affairs News - [Five minutes with John Higginson](https://higginsonstrategy.com/you-get-a-buzz-from-knowing-the-person-you-work-for-is-basking-in-the-glory/) - “You get a buzz from knowing the person you work for is basking in the glory,” John Higginson, Communicate - [Higginson appoints Sutherland as Head of Brand](https://higginsonstrategy.com/higginson-appoints-sutherland-as-head-of-brand/) - “Higginson appoints Sutherland as Head of Brand” PR Week - [60 seconds with John Higginson](https://higginsonstrategy.com/the-demand-for-video-content-is-only-going-up/) - “The demand for video content is only going up,” John Higginson, Gorkana - [Small tweaks to messages can trigger significant behavioural changes](https://higginsonstrategy.com/small-tweaks-to-messages-can-trigger-significant-behavioural-changes/) - “Small tweaks to messages can trigger significant behavioural changes,” John Higginson, CIPR Influence - [Higginson picks up new ride-hailing service Karhoo](https://higginsonstrategy.com/higginson-picks-up-new-ride-hailing-service-karhoo/) - “Higginson picks up new ride-hailing service Karhoo,” Public Affairs News - [How the UK Waste Prevention Programme impacts the fashion and textile industry](https://higginsonstrategy.com/how-the-uk-waste-prevention-programme-impacts-the-fashion-and-textile-industry/) - A staggering amount of shopping takes place in the UK, with more than two tonnes of clothing purchased every minute. This excessive consumerism, combined with the overproduction of fast fashion, is having a disastrous impact on the earth. Across the UK, an estimated 11 million garments are put in a landfill each week and all - [University of Cambridge spin-out, Xampla, announced as finalist for Tom Ford Plastic Innovation Prize by team of global investors](https://higginsonstrategy.com/university-of-cambridge-spin-out-xampla-announced-as-finalist-for-tom-ford-plastic-innovation-prize-by-team-of-global-investors/) - CREATOR of natural alternatives to single-use plastic, Xampla, has been announced as a finalist for the Tom Ford Plastic Innovation Prize after being given a vote of confidence from global investors. Senior figures from Encourage Capital, Sky Ocean Ventures, North Equity LLC, ALG Investment Management were amongst the judging panel that chose Xampla from 170 - [Outrage as Government backtracks on DRS glass inclusion  ](https://higginsonstrategy.com/outrage-as-government-backtracks-on-drs-glass-inclusion/) - Government breaks manifesto promise for DRS on glass MPs call for drastic re-think of ‘disastrous’ DRS scheme 84 percent of Britons want glass included DRS scheme set to be introduced in England & Northern Ireland in 2024 THE GOVERNMENT has sparked outrage among politicians and campaigners with its U-turn to exclude glass from the UK’s deposit return scheme - [New Report Finds Fashion Certification Schemes Enable Greenwashing  ](https://higginsonstrategy.com/new-report-finds-fashion-certification-schemes-enable-greenwashing/) - Changing Markets Foundation publishes new report ahead of EU Textile Strategy exposing how certification schemes and voluntary initiatives facilitate greenwashing in fashionFindings show that the biggest such schemes – including WRAP and The Sustainable Apparel Coalition – are helping to cement the fashion industry’s reliance on fossil fuels, and are largely silent on fast fashionThis - [Why building a Green Economy is our best chance of post-pandemic recovery](https://higginsonstrategy.com/why-building-a-green-economy-is-our-best-chance-of-post-pandemic-recovery/) - Authored by Jacob Robinson The green economy is defined by the UN as low carbon, resource-efficient, and socially inclusive. It refers to the concerted effort and investment required by Government to reduce emissions and pollution and to protect our natural environment. Across the World, this is increasingly becoming a central focus for policymakers. On both - [Is the Climate Change Levy successful at encouraging businesses to be more energy-efficient?](https://higginsonstrategy.com/is-the-climate-change-levy-successful-at-encouraging-businesses-to-be-more-energy-efficient/) - Authored by Liberty Davidson The climate emergency is something we have seen coming for some decades now, with the damning effects on our natural environment becoming impossible to ignore. Simply being aware of climate change is no longer good enough and the world’s governments are increasingly asking the question: what can we do to encourage - [DRS poll: 7 in 10 Dutch shoppers to shop elsewhere if their  supermarket refuses returned drinks cans ](https://higginsonstrategy.com/drs-poll-7-in-10-dutch-shoppers-to-shop-elsewhere-if-their-supermarket-refuses-returned-drinks-cans/) - 89 percent want convenience stores to accept returned cans as part of DRS scheme Norstat Poll: almost 7 in 10 would switch supermarket in favour of store which accepts all drinks packaging in DRS Cans set to be included in DRS from 2023 – Current Afvalfonds plan for can DRS proposes inconvenient can return points - [UK sewage plants spread toxic plastic nurdles to the Netherlands, report finds](https://higginsonstrategy.com/uk-sewage-plants-spread-toxic-plastic-nurdles-to-the-netherlands-report-finds/) - Evidence suggests that UK sewage treatment sites are polluting the North Sea with plastic pellets ‘nurdles’Millions of nurdles found along the coast of the Netherlands thought to be from UKWinds and currents drive UK nurdles to Netherlands once spilled in the seaPlastic Soup Foundation joins ClientEarth and 12 other NGO’s in legal challenge against Antwerp - [Inside Higginson: meet Audrey, our US intern](https://higginsonstrategy.com/inside-higginson-meet-audrey-martin-our-us-intern/) - Tell us a bit about how you came to Higginson I was supposed to come to London this semester as a part of Boston University's study abroad program, but unfortunately that was canceled due to the pandemic. When I found out BU was still offering students the opportunity to participate in a virtual internship, I - [Inside Higginson: Meet Bella, our Social Media Executive](https://higginsonstrategy.com/inside-higginson-meet-bella-our-social-media-executive/) - How long have you been at Higginson Strategy and what brought you to the company? I came to Higginson as an intern in September 2020. I had worked with A Plastic Planet’s Sian Sutherland before, and when I reached out to her for an internship opportunity during my gap year, she was kind enough to - [Inside Higginson: Higginson Academy 26 February](https://higginsonstrategy.com/inside-higginson-higginson-academy-26-february/) - ‘Working at Higginson Strategy is about constant learning and improving. Higginson Academy is a space for us to take time out from our day-to-day work to learn from each other and people we respect,’ John Higginson Partner What is Higginson Academy? Higginson Academy is a quarterly internal event we run at Higginson Strategy. It’s an - [Higginson Strategy Launches Expert Bureau](https://higginsonstrategy.com/higginson-strategy-launches-expert-bureau/) - Higginson Strategy has launched its ground-breaking Expert Bureau. As reported in the Daily Mail, this service will bring together specialists from the fields of business, education, environment, finance and health. Members of the Bureau — who are available to provide insights to the media on their areas of expertise — include World Health Organisation air pollution - [Higginson featured on X+Why Meet the Member series](https://higginsonstrategy.com/higginson-featured-on-xwhy-meet-the-member-series/) - Higginson’s co-founders John and Clodagh were featured in this week’s X+Why Meet the Member series. Check it out to find out why Higginson was founded, what it takes to run a successful campaign and much more! Could you give us a brief introduction to Higginson and what you are about? We are a communications agency for purpose-driven - [Happy International Day of Happiness! Here are some of the things that make us smile.](https://higginsonstrategy.com/happy-international-day-of-happiness-here-are-some-of-the-things-that-make-us-smile/) - Happy International Happiness Day from Higginson Strategy! We all need a bit of positivity this year. As we face a global crisis together, let’s find positive ways to look after ourselves and each other. We really believe that the world is a better place when we connect with and care about the people around us. - [Global renewable energy grew at the fastest rate since 1999](https://higginsonstrategy.com/global-renewable-energy-grew-at-the-fastest-rate-since-1999/) - The Story: The International Energy Agency (IEA) reported that 2020 saw the world’s renewable energy grow at the fastest rate since 1999, despite the disruption caused by Covid-19. The IEA announced that wind power capacity doubled over the last year. Solar power grew by almost 50 percent more than its growth the year before due to - [Eyes on China](https://higginsonstrategy.com/eyes-on-china/) - This week the world is responding to China’s 14th five-year economic blueprint. While the report lays out plans for advancing technology and research in fields such as AI and biotech, it also includes plans to invest more in coal - which will inevitably lead to a rise in greenhouse gas emissions. China is the world’s - [Expert Webinar: What is the future of work post-lockdown?](https://higginsonstrategy.com/expert-webinar-what-is-the-future-of-work-post-lockdown/) - EXPERT WEBINAR: What is the future of work post-lockdown? Wednesday 29th July 2020 11am-12pm BST Panel: Clare Munn – CEO, Box MediaBrandon Hollihan – Founding Partner, CastleforgeNathan Pierce – Programme Director, Sharing CitiesRupert Dean – Co-Founder and CEO, x+why Chaired by- John Higginson, Partner, Higginson Strategy Places are limited, so please register in advance today by clicking - [Expert Webinar: What is the future of transport post-lockdown?](https://higginsonstrategy.com/expert-webinar-what-is-the-future-of-transport-post-lockdown/) - Higginson Strategy warmly invites you to: What is the future of transport post-lockdown? Global Digital DiscussionWednesday 9 September 202014:00 – 14:45 BST Special Guests: Kerry McCarthy MP, Shadow Transport Minister Dominick Moxon-Tritsch, Director of Regulation and Public Policy at Bolt Natalia Peralta Silverstone, Head of Propositions at Octopus Electric Vehicles Jonn Elledge, New Statesman Columnist - [Expert Webinar: How to Avoid a 21st Century Great Depression](https://higginsonstrategy.com/expert-webinar-how-to-avoid-a-21st-century-great-depression/) - EXPERT WEBINAR: How to Avoid a 21st Century Great Depression? Wednesday 15th July 2020 11am-12pm BST Panel: Rt Hon Sir Vince Cable, Visiting Professor at the London School of Economics, Former Business Secretary and Leader of the Liberal Democrats Matthew Elliott, Senior Political Adviser to Shore Capital, Former CEO of Vote Leave, Business for Britain, - [Climate change – is it a feminist issue?](https://higginsonstrategy.com/climate-change-is-it-a-feminist-issue/) - The climate emergency feels like something that should be a universal experience – a unifying threat to the planet we all share. But in reality, the climate crisis poses more of an immediate threat to some groups than it does to others. Some people will feel the effects of climate change more quickly, and more - [Earth Overshoot Day: 29 July 2021](https://higginsonstrategy.com/earth-overshoot-day-29-july-2021/) - Today marks Earth Overshoot Day 2021. The day in which our demand for the Earth’s natural resources exceeds what our planet can regenerate in that year. This year, today's date means we are using the resources of 1.75 Earths, but we only have one. The gloomy day is hosted and calculated by the Global Footprint - [Experts to debate whether only vegan-farming can achieve sustainable agriculture](https://higginsonstrategy.com/experts-to-debate-whether-only-vegan-farming-can-achieve-sustainable-agriculture/) - UK’s top farming experts to debate animal-free farming at event in Birmingham Debate marks launch of campaign Viva! Farming Viva! Farming to help farmers transition away from use of animals Debate comes after 26 nations set out new commitments at COP26 to change their agricultural policies to become more sustainable and less polluting THE UK’s - [Cross party politicians and business leaders call on government to level up financial literacy in English primary schools](https://higginsonstrategy.com/cross-party-politicians-and-business-leaders-call-on-government-to-level-up-financial-literacy-in-english-primary-schools/) - Financial education is currently only on the curriculum for secondary school children in England In Wales, Scotland, and Northern Ireland, children are taught about financial planning and keeping money safe from as young as three years of age Kate Osborne MP, member of the Education Select Committee; The Rt Hon Sir Vince Cable, former leader - [Castleforge strengthens hotel portfolio with acquisition of the Abbey Hotel in Bath](https://higginsonstrategy.com/castleforge-strengthens-hotel-portfolio-with-acquisition-of-the-abbey-hotel-in-bath/) - LONDON-based property investment firm Castleforge has announced the acquisition of the Abbey Hotel in Bath. The historic boutique hotel occupies three Georgian houses in the centre of Bath and now operates as a Tribute Portfolio Hotel, one of Marriott International’s collection brands. The 65-room hotel boasts newly renovated guest bedrooms, a terrace patio for al - [More women thinking about setting up a business in the last year than men](https://higginsonstrategy.com/more-women-thinking-about-setting-up-a-business-in-the-last-year-than-men/) - TWELVE percent more women than men have thought about setting up their own business in the last year according to a poll of more than 4,000 UK adults. One-in-11 women (9%) thought about setting up their own business for the first time in the last year compared to 1-in-13 men (8%) according to polling commissioned - [John Higginson talks to TechRound about working with your partner](https://higginsonstrategy.com/john-higginson-talks-to-techround-about-working-with-your-partner/) - “That’s brave I could never work with my wife/husband!” was a statement John Higginson often got when he set up his communications agency Higginson Strategy alongside wife Clodagh. Five years on it still amuses him. “I completely understand it though. For most people work is one of the few things they don’t share with their - [Veganuary 2021 took the UK by storm. So should we all be vegan?](https://higginsonstrategy.com/veganuary-2021-took-the-uk-by-storm-so-should-we-all-be-vegan/) - Cutting meat and dairy products from your diet could reduce your carbon footprint from food by up to 73 percent. A plant-based diet can also lead to improved nutrient levels and reduce premature deaths from chronic disease by more than 20 percent. That’s according to the University of Oxford. There’s no denying that veganism is - [Seaspiracy: our favourite seafood alternatives](https://higginsonstrategy.com/seaspiracy-our-favourite-seafood-alternatives/) - You might have seen Seaspiracy - the hard-hitting Netflix documentary that’s made waves across the world since it premiered on March 24th. It’s already climbed to the No.1 spot in the UK, Ireland, Hong Kong, Singapore, Croatia, Estonia, Switzerland and Malta and features in the Top 10 list in over 40 countries. The documentary follows - [Join us! Nature 2030 Live Panel at It's Time Festival](https://higginsonstrategy.com/join-us-nature-2030-live-panel-at-its-time-festival/) - Join us on Tuesday 17 November at 4pm when we will be hosting a live panel discussion on the Main Stage of the It’s Time Festival by Ecologi. Panel: Sian Sutherland, Liz Goodwin, Captain Paul Watson and John Higginson. Visit http://itstime.earth to get your free ticket to all the action including the opening of the event by His Royal Highness The - [Views on the news: 70 per cent of UK flights are taken by just 15 per cent of the population](https://higginsonstrategy.com/views-on-the-news-70-per-cent-of-uk-flights-are-taken-by-just-15-per-cent-of-the-population/) - A minority of frequent flyers dominate air travel in countries with high aviation emissions Research for climate group Possible has revealed that a tiny minority of frequent flyers dominate air travel in countries with high aviation emissions. The report, Elite Status: Global Inequalities in Flying, collates data on flying habits in the 26 countries with - [Plastic Free Post Interview: Lyndsey O'Connell](https://higginsonstrategy.com/plastic-free-post-interview-lyndsey-oconnell/) - Lyndsey O'Connell, VOICE Ireland's Sick of Plastic Campaign Lead, works to bring attention to the issue of plastic pollution, and campaigns for measures which will dramatically reduce its impact. Speaking to Plastic Free Post, Lyndsey gives her take on the importance of tackling plastic pollution, how to reduce plastic consumption, and her favourite plastic free thing in - [Castleforge Partners announce first acquisition in Germany](https://higginsonstrategy.com/castleforge-announces-first-acquisition-in-germany/) - PROPERTY investment firm Castleforge Partners has announced the acquisition of its first office building in Germany, in the historic old town of Bremen. The firm has identified a clear investment opportunity in so-called ‘secondary cities’ across the country and will look to expand its reach across the German commercial market with further purchases to be - [Plastic Free Post Interview: Paul Foulkes-Arellano](https://higginsonstrategy.com/plastic-free-post-interview-paul-foulkes-arellano-2/) - Circuthon® Consulting Founder and plastic-free packaging expert Paul Foulkes-Arellano on the importance of tackling plastic pollution, how to reduce plastic consumption and his favourite plastic free thing in the world. Why is plastic pollution an important issue to tackle? Plastics are just part of the chemical industry’s wanton destruction of the environment. Nature cannot deal with plastic waste – - [Limerick-based cafe launches with plastic-free lidless coffee cup](https://higginsonstrategy.com/limerick-based-cafe-launches-with-plastic-free-lidless-coffee-cup/) - Limerick-based 1930 Café has launched its new coffee shop concept with a plastic-free and lidless takeaway cup as part of its initiative to tackle plastic pollution, including the huge volumes generated by plastic-coated coffee cups and plastic lids. 1930 Café recently opened adjacent to Lidl’s new store on Corbally Road, Westbury, Co Clare and uses ButterflyCup - [Plastic Free Post Interview: Steve Hynd](https://higginsonstrategy.com/plastic-free-post-interview-steve-hynd/) - Steve Hynd, City to Sea's Policy and Media Manager, oversees the organisation's campaigns in a bid to inspire both people and businesses to stop plastic pollution at source. Speaking to Plastic Free Post, Steve gives his take on the importance of tackling plastic pollution, how to reduce plastic consumption, and his favourite plastic free thing in the - [Castleforge Partners makes major hire following European expansion](https://higginsonstrategy.com/castleforge-partners-makes-major-hire-following-european-expansion/) - LONDON-based property investment firm Castleforge Partners has appointed Christian Lerche to head its asset management in mainland Europe and to support further European growth, following its recent expansion into the German commercial market. Lerche brings 20 years of experience in the real estate sector, leading value-added asset management for a range of private equity and international - [Xampla adds senior comms hire to expert team](https://higginsonstrategy.com/xampla-adds-senior-comms-hire-to-expert-team/) - CREATOR of natural alternatives to single-use plastic, Xampla, has welcomed new Head of Marketing and Communications Katrina Curl to develop the company’s partnerships with customers and brands as it prepares to launch its first products. Katrina joins Xampla with more than a decade’s experience in marketing and branding, having led the communications strategies of household - [Inside Higginson: meet Jacob, Senior Account Executive](https://higginsonstrategy.com/inside-higginson-meet-jacob-senior-account-executive/) - How long have you been at Higginson Strategy and what brought you to the company? I’ve been at Higginson for almost four years. I was originally a journalist for the Oldham Chronicle newspaper, until it unfortunately went into administration. I hadn’t considered a career in PR before then, but as I walked out of the - [Higginson Strategy launches built environment practice with founding clients](https://higginsonstrategy.com/higginson-strategy-launches-built-environment-practice-with-founding-clients/) - Higginson Strategy has created a built environment division and hired a PR specialist to lead it. The division will offer public affairs and a range of other services, including social media work, to clients working in the built environment sector. The practice will be run by Amanda McNally, who has joined the agency from property - [Views on the News: New Zealand to ban most single-use plastics](https://higginsonstrategy.com/views-on-the-news-new-zealand-to-ban-most-single-use-plastics/) - The story: New Zealand is banning nearly all single-use plastics by 2025. The ban includes cotton buds, bags, cutlery, plates and bowls, straws and fruit labels. Officials in New Zealand estimate that the policy will remove more than two billion single-use plastic items from the country's landfills and environment each year. The ban will be - [Pride Month - Higginson recommends](https://higginsonstrategy.com/pride-month-higginson-recommends/) - Pride Month is celebrated each June to honour the 1969 Stonewall riots in Manhattan, the protest that helped change gay rights in America and beyond. In recognition of Pride Month, we have asked the team at Higginson to share their favourite LGBTQ+ films and books and leaders, which they found to be inspiring and insightful. - [Road to COP26](https://higginsonstrategy.com/road-to-cop26/) - All eyes of the world will be on the UK in November when it holds the COP26 climate change conference in Glasgow. This will be the UK’s largest ever political gathering. As part of Higginson’s Nature 2030 campaign, we have produced a mind map about COP26, which includes what it entails, the key players involved, - [Inside Higginson: meet Liz, Head of Research](https://higginsonstrategy.com/inside-higginson-meet-liz-head-of-research/) - How long have you been at Higginson Strategy and what brought you to the company? I have been at Higginson since the start of this year. Prior to joining Higginson, I spent around thirteen years working as an environmental journalist on a variety of trade titles, including ENDS Europe, Packaging News and MRW. One of - [Report reveals 55% of world's plastic produced by twenty firms](https://higginsonstrategy.com/report-reveals-55-of-worlds-plastic-produced-by-twenty-firms/) - A report has today revealed that only twenty companies are responsible for over half of the single-use plastic produced globally. Both state-owned and multinational corporations are behind this plastic waste crisis. The report - ‘The Plastic Waste Makers index’ - revealed the companies behind the world’s single-use plastics and also ranked the biggest polluting companies. - [Mental Health Awareness Week 10-16 May](https://higginsonstrategy.com/mental-health-awareness-week-10-16-may/) - This week is Mental Health Awareness Week which aims to raise awareness of mental health. It runs every year and is currently in its 21st year. We feel that it is vital to highlight discussions on mental health because as many as 1 in 4 people in England will experience mental health problems of some - [Inside Higginson: meet Chris, Account Executive](https://higginsonstrategy.com/inside-higginson-meet-chris-account-executive/) - How long have you been at Higginson Strategy and what brought you to the company? This is my first week here. I really wanted to work for a company that helps make the world a better place, and Higginson definitely fits the bill. After researching Higginson’s client base, I knew that I had to apply - [Carbon Emissions in 2021 predicted to rise by second highest rate in history](https://higginsonstrategy.com/carbon-emissions-in-2021-predicted-to-rise-by-second-highest-rate-in-history/) - The Story: According to the International Energy Agency, Carbon dioxide emissions are forecast to jump by almost 5% this year, the second biggest annual rise in history. This exponential rise is driven by global economies injecting stimulus capital into fossil fuels as part of the global recovery from the Covid-19 recession. This upswing in carbon emissions is reminiscent - [Views on the News: Brazil’s environment budget is slashed, one day after climate summit pledge](https://higginsonstrategy.com/views-on-the-news-brazils-environment-budget-is-slashed-one-day-after-climate-summit-pledge/) - According to official numbers published last Friday, Brazil’s President Jair Bolsonaro has approved a 24% cut to the national environment budget for 2021. This news came just one day after Bolsonaro pledged at the US Climate Summit to double the budget for environmental enforcement and end illegal deforestation by 2030. Environmental campaigners have long been critical of - [Inside Higginson: meet Lauren, Executive Assistant](https://higginsonstrategy.com/inside-higginson-meet-lauren-executive-assistant/) - How long have you been at Higginson Strategy and what brought you to the company? I joined the company in March 2021. John and Clodagh contacted me with a new opportunity, the role matched everything I was looking for. But the company’s culture and purpose really stood out for me. Why is being part - [NZ to launch world-first climate change rules](https://higginsonstrategy.com/nz-to-launch-world-first-climate-change-rules/) - The story New Zealand is about to set a precedent in the battle against climate change. It is becoming the world’s first country to bring in a law requiring banks, insurers and investment managers to report the impact of climate change on their businesses. All insurers and banks with over NZ$1 billion in assets will - [Inside Higginson: What We're Listening To](https://higginsonstrategy.com/inside-higginson-what-were-listening-to/) - The pandemic was a strange and anxious time. It led us to cling to comforts: things that can make you feel and escape. Music and podcasts can do exactly that; lifting moods, entertaining, and keeping you company on the MANY walks taken. The joy of music is universal. As the days get longer and the - [Views on the News: UK urged to take lead in helping poor countries fund climate action](https://higginsonstrategy.com/views-on-the-news-uk-urged-to-take-lead-in-helping-poor-countries-fund-climate-action/) - The Story: Achim Steiner, the UN’s development chief, has urged the UK Government to take the lead in giving poor countries access to the necessary finance needed to tackle climate change. Many developing countries are experiencing the impacts of climate change at alarmingly increasing rates. This includes devastating issues including flooding, drought and extreme - [Inside Higginson: Meet Stephen](https://higginsonstrategy.com/insidehigginson-meet-stephen/) - · How long have you been at Higginson Strategy and what brought you to the company? In January 2018, I had just completed an internship in Belfast, was looking for my next move and stumbled upon the Higginson website. The work it was doing in the environmental space really appealed to me, so I wrote the - [Views on the News: Carbon footprint of trawling for fish equivalent to global aviation](https://higginsonstrategy.com/views-on-the-news-carbon-footprint-of-trawling-for-fish-equivalent-to-global-aviation/) - The Story The ocean floor is a collector of the world’s carbon. These watery carbon sinks absorb more than 90 percent of the Earth’s heat trapped by man-made greenhouse gas emissions. Keeping this carbon locked in these depots is paramount. Trawling is the method of fishing whereby large nets are pulled from the back - [Plastic Free Post Interview: Neil Garrick-Maidment](https://higginsonstrategy.com/plastic-free-post-interview-neil-garrick-maidment/) - Neil Garrick-Maidment, The Seahorse Trust Executive Director and Founder, campaigns to preserve the natural world, especially the marine environment using seahorses as its flagship species. Speaking to Plastic Free Post, Neil gives his take on the importance of tackling plastic pollution, how to reduce plastic consumption, and his favourite plastic free thing in the world. Why is plastic - [Inside Higginson: meet Isla, Account Executive](https://higginsonstrategy.com/inside-higginson-meet-isla-account-executive/) - How long have you been at Higginson Strategy and what brought you to the company? I've been at Higginson for six months now! This time last year I was living and working in Sydney, Australia. As the pandemic hit I had a day to get home before the Malaysian borders were closing. Arriving back on - [B Corp Month](https://higginsonstrategy.com/b-corp-month/) - What is a B Corp? All businesses now have the responsibility to put impact at their core. And this isn’t just good business practice. Consumers are becoming ever more conscious of how their products and services are being brought to them, and the consumers of the future are having these lessons etched into their DNA. - [#ViewsOnTheNews: Consultation launched on environmental principles](https://higginsonstrategy.com/viewsonthenews/) - The hotly anticipated Environment Bill is set to return with the next session of Parliament in May. The Bill will set out the UK’s ambitions and commitments to the Environment in law. Last week the Government launched a consultation into five legally binding principles that will guide the future of environmental policy moving forward. The - [Inside Higginson: meet Polly de Burgh Marsh, AE](https://higginsonstrategy.com/inside-higginson-meet-polly-de-burgh-marsh-ae/) - How long have you been at Higginson Strategy and what brought you to the company? I’ve been at Higginson for a year. I was first drawn to the company by its clear focus on purpose, particularly within the environmental space. Working at a company which has a positive impact is really important to me and - [Views on the News: Experts demand tougher actions to prevent nature loss in the UK](https://higginsonstrategy.com/views-on-the-news/) - The story: A letter signed by more than 50 wildlife experts, politicians and celebrities has been sent to Prime Minister Boris Johnson demanding tougher action to prevent nature loss in the UK. The group include wildlife broadcaster Steve Backshall, Chris Packham and the Prime Minister’s father Stanley Johnson. It also calls for the UK to - [Inside Higginson: World Book Day 2021](https://higginsonstrategy.com/inside-higginson-world-book-day-2021/) - Happy World Book Day from Higginson Strategy! Need some book recommendations? Here’s an insight into the Higginson bookshelf. John Higginson, Partner I would recommend Yuval Noah Harari’s Sapiens: A Brief History of Humankind and his sequel Homo Deus: A Brief History of Tomorrow. They should be read in the order written. The first is great - [Budget 2021: Plastic packaging tax confirmed for April 2022](https://higginsonstrategy.com/budget-2021-plastic-packaging-tax-confirmed-for-april-2022/) - Chancellor Rishi Sunak has used his Budget to announce a range of green measures, including plans for the UK’s first sovereign green savings bond, a reaffirmation of an introduction of a plastic packaging tax from April 2022 and a pledge to make the City of London a leader for carbon offset markets. Pledging a commitment - [Views on the News: Mexico City bans applicator tampons for the environment](https://higginsonstrategy.com/views-on-the-news-mexico-city-bans-applicator-tampons-for-the-environment/) - The story: Mexico City has taken a stand against plastic, banning the sale of tampons until plastic applicators can be replaced with an environmentally friendly alternative. The decision is part of Claudia Sheinbaum’s green agenda, the city’s first Mayor, climate change scientist, and joint recipient of the Nobel Peace Prize in 2007 as a member - [Views on the News: London Stock Exchange Group commit to net zero](https://higginsonstrategy.com/views-on-the-news-london-stock-exchange-group-commit-to-net-zero/) - The story: The London Stock Exchange Group has become the first global exchange group to commit to net zero and will become a member of the United Nations Climate Change ‘Race to Zero’. This is not the first steps the London Stock Exchange have taken to improve their green credentials. The group has been a - [Inside Higginson: Meet Charlotte, our newest SAE](https://higginsonstrategy.com/inside-higginson-meet-charlotte-our-newest-sae/) - What attracted you to Higginson Strategy? I was really impressed by the work Higginson have done to inspire change in the plastic-free sphere and in women’s empowerment. It’s important for me to work with an organisation that has a positive impact so I knew I wanted to be involved with whatever they were going to - [Plastic Free Post Interview: Lisette van Effrink](https://higginsonstrategy.com/plastic-free-post-interview-lisette-van-effrink/) - Lisette van Effrink, Plastic Soup Foundation Health Campaigner, is influential in driving forward the organisation's campaigns on the impact of plastic on human health. She was one of the lead figures in organising the world‘s first Plastic Health Summit in 2019. Being a passionate surfer and a proud mother, Lisette is eager to protect the - [Higginson Strategy launches new research division](https://higginsonstrategy.com/higginson-strategy-launches-new-research-division/) - Higginson Strategy has created a research division to meet the growing demand for high-quality analysis. Former journalist Liz Gyekye has been hired as Head of Research to run the new department which has already started work on three white papers for clients.Gyekye brings more than ten years of experience working on environmental trade titles including Packaging News, ENDS - [Climate change and business: how companies can put sustainability at the heart of their strategy](https://higginsonstrategy.com/climate-change-and-business-how-companies-can-put-sustainability-at-the-heart-of-their-strategy/) - Partner John Higginson sat down with MushroomBiz to discuss how businesses can put sustainability at the heart of their strategy and why this is essential. What are the big environmental challenges ahead of us? We split the major environmental challenges into four different buckets. The biggest is climate change and the earths rising temperatures. The - [Plastic Free Post Interview: Maria Westerbos](https://higginsonstrategy.com/plastic-free-post-interview-maria-westerbos/) - Maria Westerbos, Director of Plastic Soup Foundation, strategically paves the way for the organisation which she founded in 2011 because she wants to make the world a bit more beautiful. Recent initiatives have seen Plastic Soup Foundation shine a global spotlight on the huge volumes of plastic we are exposed to on a daily basis - [Plastic Free Post Interview: Sara Vaughan](https://higginsonstrategy.com/plastic-free-post-interview-sara-vaughan/) - Sarah Vaughan, Global Chief Purpose & Sustainability Advisor at Marie Claire, on the importance of tackling plastic pollution, how to reduce plastic consumption, and her favourite plastic free thing in the world. Why is plastic pollution an important issue to tackle? One early morning, four and a bit years ago, I stood on a beautiful beach in - [Plastic Free Post Interview: Tommy McLoughlin](https://higginsonstrategy.com/plastic-free-post-interview-tommy-mcloughlin/) - ButterflyCup Founder and CEO Tommy McLoughlin on the importance of tackling plastic pollution, how to reduce plastic consumption, and his favourite plastic free thing in the world Why is plastic pollution an important issue to tackle? Global warming and pollution are existential, but solvable, issues for humankind. The carbon impact of producing plastic from oil, its disposal in - [Watch: What is the future of UK Healthcare](https://higginsonstrategy.com/watch-what-is-the-future-of-uk-healthcare/) - With special guests: Alex Davies, Associate Director, Higginson Strategy Baroness Ilora Finlay, Co-Chair of the All Party Parliamentary Group on Health Mr Richard Kerr, Chair of the Commission on the Future of Surgery, Royal College of Surgeons of England Dr Adrian Boyle, Vice President of the Royal College of Emergency Medicine Professor David Peters, Editor - [Plastic Free Post Interview: Ben Goldsmith](https://higginsonstrategy.com/plastic-free-post-interview-ben-goldsmith/) - Financier and environmentalist Ben Goldsmith talks to Plastic Free Post about the impact of plastic pollution and how we can combat it. Ben is CEO of Menhaden, an investment firm committed to investing in businesses delivering or benefiting from the efficient use of energy resources. He is personally committed to projects in the area of - [Watch: What is the Future of Journalism Post-COVID webinar](https://higginsonstrategy.com/watch-what-is-the-future-of-journalism-post-covid-webinar/) - With special guests: Clodagh Higginson, Former ITV Good Morning Britain's political correspondent and Whitehall Editor of The Sun Roy Greenslade, Professor of Journalism & Media Commentator, The Guardian Francis Ingham, Director General, PRCA Claire Ellicott, Political Correspondent, Daily Mail Anne Alexander, Senior Political Producer, Good Morning Britain Mary Fitzgerald, Editor in Chief, openDemocracy The global - [Interview: John Higginson in PRWeek](https://higginsonstrategy.com/interview-john-higginson-in-prweek/) - John Higginson spoke to PRWeek UK regarding the news that lucrative government communications and public affairs contracts are being awarded without a competitive tender process. Mr Cummings has criticised a procurement process that "favours those with powerful political connections". Using his own powerful position in politics to bypass procurement to award contracts to his own connections strikes of - [Webinar Review: What is the future of transport?](https://higginsonstrategy.com/webinar-review-what-is-the-future-of-transport/) - Expert Bureau: What is the Future of Transport? Chair John Higginson Panelists Kerry McCarthy MP, Shadow Minister for Green TransportNatalia Peralta Silverstone, Head of Propositions at Octopus Electric VehiclesMichael Hurwitz, Director of Transport Innovation at Transport for LondonDominick Moxon-Tritsch, Director of Regulation and Public Policy at BoltJonn Elledge, Columnist for the New Statesman The chair - [Watch: Higginson Strategy Reaches 3.5 Year Anniversary](https://higginsonstrategy.com/watch-higginson-strategy-reaches-3-5-year-anniversary/) - [Watch: Expert Webinar - What is the future of work?](https://higginsonstrategy.com/watch-expert-webinar-what-is-the-future-of-work/) - Expert Panel: Clare Munn – CEO, Box Media Brandon Hollihan – Founding Partner, Castleforge Partners Rupert Dean – Co-Founder and CEO, x+why Chaired by: John Higginson - Partner, Higginson Strategy The panel discuss how the global spread of COVID-19 has accelerated changes to our workplaces at an unprecedented speed. Remote working, flexible hours and virtual - [Interview: Paul Ekins OBE, Professor of Energy and Environment Policy at University College London](https://higginsonstrategy.com/interview-paul-ekins-obe-professor-of-energy-and-environment-policy-at-university-college-london/) - John Higginson is joined by Green policy and environmental expert Paul Ekins OBE. Together John and Paul discussed the link between economics and the environment, how the impending recession will impact the natural world, what industry can do to be part of the solution, and much more. Paul is currently co-director of the UK Energy - [Watch: Expert Webinar - How to Avoid a 21st Century Great Depression](https://higginsonstrategy.com/11am-today-expert-webinar-how-to-avoid-a-21st-century-great-depression/) - Panel: Rt Hon Sir Vince Cable, Visiting Professor at the London School of Economics, Former Business Secretary and Leader of the Liberal Democrats Matthew Elliott, Senior Political Adviser to Shore Capital, Former CEO of Vote Leave, Business for Britain, and the Taxpayers’ Alliance Janet Mui, Investment Director, Brewin Dolphin Tom Claridge, Senior Portfolio Manager, Julius - [Interview: John Higginson in London Business Matters Magazine](https://higginsonstrategy.com/interview-john-higginson-in-london-business-matters-magazine/) - Higginson Strategy Partner John Higginson was featured in a recent edition of the London Chamber of Commerce and Industry's monthly magazine London Business Matters. In the interview, John was asked how Covid-19 has impacted his business, what challenges face London, what he would do if he were Mayor of London for the day, and much - [Interview: Dr Liz Goodwin OBE, Director of Food Loss and Waste for WRI](https://higginsonstrategy.com/interview-dr-liz-goodwin-obe-director-of-food-loss-and-waste-for-wri/) - On the latest episode of Behind the Story, John Higginson is joined by businesswoman and environmentalist Dr Liz Goodwin OBE to discuss how we can reduce food waste, move to a circular economy, how each of us can make a difference and much more. Liz is the Senior Fellow and Director of Food Loss and - [Interview: Sea Shepherd Founder Captain Paul Watson](https://higginsonstrategy.com/interview-sea-shepherd-founder-captain-paul-watson/) - How do we solve the world's environmental problems? Today we launch a brand new podcast series tackling this question. Joining John Higginson, our first guest was world-renowned marine activist and Sea Shepherd Global Founder Captain Paul Watson. And he did not disappoint! Check it out the full episode on Apple Podcasts, SoundCloud and Spotify. Together John and Paul - [Watch: Global Digital Discussion On Securing A Green Economic Recovery After Lockdown](https://higginsonstrategy.com/11am-today-join-our-webinar-on-securing-a-green-economic-recovery-after-lockdown/) - NEW WORLD ORDER: How can we secure a green recovery? Global Digital Discussion Thursday 11 June 2020 11:00 – 12:00 BST Including: Lucy Siegle, Chair, Real Circularity Coalition Sian Sutherland, Co-Founder, A Plastic Planet Bella Lack, Youth Patron, Born Free Foundation Juliet Gellatley, Director, Viva! Rosamund Kissi-Debrah, WHO Health and Air Pollution Advocate The global - [Norman Lamont on Behind The Story: Britons not prepared for the economic hardship 'around the corner'](https://higginsonstrategy.com/norman-lamont-on-behind-the-story-britons-not-prepared-for-the-economic-hardship-around-the-corner/) - FORMER chancellor Norman Lamont has said the public don’t fully realise the “horrible” economic damage “coming around the corner.” Speaking on Higginson Strategy’s Behind the Story podcast, Lord Lamont said the government’s furlough scheme has lulled people into a “false sense of security”. The story was reported by The Financial Times, Telegraph, The Sun, Daily Mirror, City AM, Politics Home and Daily - [What a year it’s been for Higginson Strategy](https://higginsonstrategy.com/what-a-year-its-been-for-higginson-strategy-3/) - We’re really proud to have worked on some amazing campaigns for extraordinary clients in 2019 and are looking forward to supporting all of them in making a real difference in 2020. - [John Higginson featured in PR Week](https://higginsonstrategy.com/john-higginson-featured-in-pr-week/) - Today on PR Week Higginson Strategy’s John Higginson provided his five tips for comms professionals to support their organisation when working from home. Read the full feature here: Plan, ask questions and switch focus: five good ways for comms professionals to work from home It is not enough to say nothing. Businesses have to say what they - [Toasting to the 2020s: The decade for positive change](https://higginsonstrategy.com/toasting-to-the-2020s-the-decade-for-positive-change/) - Yesterday, joined by Higginson friends, we celebrated the successes of 2019 and toasted to the up coming decade. Led by our inspirational guest speakers former Home Secretary and chair of Empower Jacqui Smith, former Liberal Democrat leader Sir Vince Cable and A Plastic Planet co-founder Sian Sutherland. The evening commemorated the power of purpose and ## Pages - [Home](https://higginsonstrategy.com/) - Ben PR - Public Affairs - Social Media - Media Training - - [AI and LLM information](https://higginsonstrategy.com/ai-and-llm-information/) - This page contains structured information about Higginson Strategy, intended for AI assistants such as ChatGPT, Gemini, Claude, Copilot, Perplexity and other large language models (LLMs). Basic info Name: Higginson Strategy Type: B Corp-certified, purpose-led PR, public affairs, campaign and communications agency Founded: 2017 Founders: John Higginson and Clodagh Higginson, both former national political journalists Headquarters: - [Crisis Communications](https://higginsonstrategy.com/crisis-communications/) - [Social Media Services](https://higginsonstrategy.com/social-media-services/) - [Event Services](https://higginsonstrategy.com/event-services/) - [Media Training](https://higginsonstrategy.com/media-training/) - [Public Affairs Services](https://higginsonstrategy.com/public-affairs-services/) - [Environmental PR Services](https://higginsonstrategy.com/environmental-pr/) - [test](https://higginsonstrategy.com/test/) - [AI Optimisation](https://higginsonstrategy.com/ai-optimisation/) - The Revenue Revolution: Quantifying AI's Business Impact The financial implications of AI optimisation are substantial and well-documented by leading research organisations. According to McKinsey's latest research, 65% of organizations are regularly using generative AI, nearly double the percentage from just ten months prior, demonstrating rapid adoption across industries. The revenue impact is significant: 87% of - [Property PR](https://higginsonstrategy.com/property-pr/) - Elevate your real estate brand with our expert property pr services. We blend political campaigning tactics with purpose-led PR for exceptional results. Contact us today! - [Thought Leadership Services](https://higginsonstrategy.com/thought-leadership/) - [Environmental PR](https://higginsonstrategy.com/what-is-environmental-pr/) - We drive positive change with our environmental PR services. Partnering with eco-friendly clients, we boost brand awareness by effectively addressing pressing environmental issues. - [What we do](https://higginsonstrategy.com/what-we-do/) - [Purpose Driven PR](https://higginsonstrategy.com/purpose-driven-pr/) - Inspire change in your organisation with purpose driven PR. Partnering with Higginson Strategy, we align with your organisation's long term goals & audience needs to deliver genuine change. - [Contact](https://higginsonstrategy.com/contact/) - [Plastic Free Post](https://higginsonstrategy.com/plasticfreepost/) - Click here to subscribe to the Plastic Free Post weekly newsletter. Dear Reader, As always, we hope you enjoy reading.John HigginsonEditor-in-ChiefPlastic Free PostTrump brings back plastic drinking straws Read more here. EU’s packaging waste regulation enters into force Read more here. Coca-Cola says it may use more plastic due to US tariffs Read more here. Eating from - [Nature 2030](https://higginsonstrategy.com/nature-2030-page/) - [Empower](https://higginsonstrategy.com/empower-page/) - [Charity PR](https://higginsonstrategy.com/charity-pr/) - Charity PR is essential for non profit organisations to communicate their values & goals with their audience. Create the right Charity PR strategy today! - [Communicating Purpose](https://higginsonstrategy.com/communicating-purpose/) - [Modern Slavery Act](https://higginsonstrategy.com/modern-slavery-act/) - Voluntary Modern Slavery Act Higginson PR Limited trading as Higginson Strategy is making a voluntary Modern Slavery and Human Trafficking Statement relating to section 54 of the Modern Slavery Act 2015. We oppose slavery and human trafficking in all its forms and make this statement to set out the steps we have taken to ensure - [](https://higginsonstrategy.com/thanks-for-signing-up/) - Thanks for signing up! You’re now on our priority list. Keep an eye out for our upcoming events. - [Privacy Policy](https://higginsonstrategy.com/privacy-policy/) - Who we are Our website address is: https://higginsonstrategy.com. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from ## Captivate Podcasts - [Amira Jehia — Founding Executive Director, drip by drip,](https://higginsonstrategy.com/communicating-purpose/amira-jehia-founding-executive-director-drip-by-drip/) - A single pair of jeans can take thousands of litres of water to make. So why is water still treated as a footnote in fashion's sustainability strategies?On this episode of Communicating Purpose, Higginson Strategy and Eco Age CEO, John Higginson, is joined by Amira Jehia, Founding Executive Director of drip by drip, the first NGO - [Sara Kenny - Communications and Marketing Manager, Biodiversify](https://higginsonstrategy.com/communicating-purpose/sara-kenny-communications-and-marketing-manager-biodiversify/) - This week on the Communicating Purpose podcast, John Higginson speaks to Sara Kenny, Communications and Marketing Manager at Biodiversify.Sara's route into the role has been anything but linear. She started with a zoology degree, moved into journalism, then found her way into digital marketing at the charity Children in Crossfire, picking up skills across very - [Martin Allen Morales — CEO, Institute of Imagination](https://higginsonstrategy.com/communicating-purpose/martin-allen-morales-ceo-institute-of-imagination/) - This week on the Communicating Purpose podcast, John Higginson is joined by Martin Allen Morales, CEO of the Institute of Imagination.Martin has an extraordinary story to tell. From a childhood in Peru shadowed by terrorism and inequality, to arriving in a very divided 1980s Britain as a young boy seeking safety, his path has taken - [Jaye Cowle — Founder & CEO, Launch](https://higginsonstrategy.com/communicating-purpose/jaye-cowle-founder-ceo-launch/) - This week on the Communicating Purpose podcast, John Higginson speaks to Jaye Cowle, Founder and CEO of Launch.Jane didn’t set out to build an agency.After moving from London to Cornwall during the financial crisis, she found herself suddenly “unemployable” in the local job market with two young children. Then one interview changed everything — when - [Naomi Smith — CEO, Best For Britain](https://higginsonstrategy.com/communicating-purpose/naomi-smith-ceo-best-for-britain/) - This week on the Communicating Purpose podcast, John is joined by Naomi Smith, CEO of Best for Britain.Having grown up during the Troubles in Northern Ireland and later walking away from a six-figure finance career to fight for a cause most people told her she couldn’t win, Naomi is not someone who gives up easily.Launched - [Communicating Purpose - 2025 Higlights](https://higginsonstrategy.com/communicating-purpose/communicating-purpose-2025-higlights/) - As 2025 draws to a close, we’re bringing the year to a finish with a special highlights episode of the Communicating Purpose podcast.This episode revisits five conversations that stayed with me after the microphones were switched off — from the frontlines of BBC News and government communications, to boardrooms, policy think tanks, climate action, and - [Rosamund Kissi-Debrah CBE - Founder, The Ella Roberta Foundation](https://higginsonstrategy.com/communicating-purpose/rosamund-kissi-debrah-cbe-founder-the-ella-roberta-foundation/) - This week, John Higginson speaks with Rosamund Adukisi-Debra CBE, whose daughter Ella became the first person in the world to have air pollution listed as a cause of death.Since then, Rosamund has led a relentless campaign for cleaner air — not just in London, but across the UK and beyond. She talks about what it - [Dan Harris - Founder & CEO, Neurodiversity in Business](https://higginsonstrategy.com/communicating-purpose/dan-harris-founder-ceo-neurodiversity-in-business/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Dan Harris, Founder and CEO of Neurodiversity in Business.Neurodiversity in Business is a remarkable charity and business forum dedicated to advancing best practices in neurodiversity recruitment, retention, and empowerment. Their mission is to help organizations create more neuro-inclusive workplaces - [Behind The Story - Miles Hawley & Paul Foulkes-Arellano](https://higginsonstrategy.com/communicating-purpose/miles-hawley-paul-foulkes-arellano/) - Founded in 2010, Precipice is the firm responsible for leading the transformational Meaning-Centred Design technique.Meaning-Centred Design offers a new way for companies to make sense of markets and cultures and create products that people will value more.Precipice’s work was recently honoured with two platinum awards at the globally-renowned A' Design Awards.Miles Hawley has been Precipice’s - [1: #1 Sian Sutherland - Co-Founder of A Plastic Planet](https://higginsonstrategy.com/communicating-purpose/1-1-sian-sutherland-co-founder-of-a-plastic-planet/) - Today John is joined by Sian Sutherland, Co-Founder of A Plastic Planet. Sian is passionate about igniting social change and has won various awards including Female Marketer of the Year. In 2017, Sian co-founded A Plastic Planet, using a pro-business, pro-solutions and pro-active approach to help the world turn off the plastic tap. This is - [2: #2 Dominic Dyer - Policy Advisor, Born Free Foundation](https://higginsonstrategy.com/communicating-purpose/2-2-dominic-dyer-policy-advisor-born-free-foundation/) - This episode features Dominic Dyer, Policy Advisor, Born Free Foundation In this episode John and Dominic discuss the controversial airlifting of animals from Afghanistan, Dominic's campaign to save Geronimo the alpaca, and the campaign to save Faroe Islands whales and dolphins. Together John and Dominic will discuss how CEOs and Heads of Communications can magnify - [3: #3 Sir Vince Cable - Former Leader of the Liberal Democrats](https://higginsonstrategy.com/communicating-purpose/3-3-sir-vince-cable-former-leader-of-the-liberal-democrats/) - In this episode John and Vince discuss what makes a good message. Vince also reflects on the political narratives that impacted him during his early years in politics. Vince also shares his successes and challenges in communications during his time in government. - [4: #4 Bel Jacobs - Activist & former style editor for Metro](https://higginsonstrategy.com/communicating-purpose/4-4-bel-jacobs-activist-former-style-editor-for-metro/) - In this episode John and Bel discuss dangerous trends within the fashion industry and why Bel re-assessed her career after the fall of Rana Plaza. Bel also discusses the importance of passion in campaigning and on why the work of XR is so key. - [5: #5 Sara Vaughan - Innovator and Purpose-led Brand Creator](https://higginsonstrategy.com/communicating-purpose/5-5-sara-vaughan-innovator-and-purpose-led-brand-creator/) - In this episode John and Sara discuss her journey to a sustainability expert. They touch on her role at Marie Claire, why brands with purpose are so important, and on the vital role of communication in delivering positive change in business. - [6: #6 Podcast Special – When to sell in a news story](https://higginsonstrategy.com/communicating-purpose/6-6-podcast-special-when-to-sell-in-a-news-story/) - In this podcast special, John discusses when to sell in a news story to the traditional media. He shares the wisdom he has picked up over the years, discussing how important timing really is. He explores how to use major events (5:30), and whether there is a best time of the year (6:15), day (8:00), - [7: #7 Sam Hall - Director of the Conservative Environment Network](https://higginsonstrategy.com/communicating-purpose/7-7-sam-hall-director-of-the-conservative-environment-network/) - This week will cover the balance between politics and environmentalism, as well as the crucial role trust plays in the success of any political party. John and Sam will discuss the work of the Conservative Environment Network, the challenges of keeping the environment at the top of people’s agenda, and why the Conservative party is - [8: #8 Sophie Scott - Global Head of Media at Voluntary Service Overseas](https://higginsonstrategy.com/communicating-purpose/8-8-sophie-scott-global-head-of-media-at-voluntary-service-overseas/) - This week we are joined by Sophie Scott, Global Head of Media at Voluntary Service Overseas. VSO draws on an extensive network of volunteers and partners to create change in some of the worlds most challenging environments. We discuss Sophie's extensive communications career and what she learned along the way. Sophie shares her insight on - [9: Ian McKee - Head of Communication at Good Energy](https://higginsonstrategy.com/communicating-purpose/9-ian-mckee-head-of-communication-at-good-energy/) - This week we are joined by Ian McKee, Head of Communications at Good Energy. Good Energy is a renewable energy company whose energy network harnesses sunlight, wind, rain and bio-generation. Good Energy has been leading the fight against greenwashing in the industry, challenging the rest of the industry on the climate crisis and the energy - [11: Adam Woodhall - Founder & CEO of Lawyers for Net Zero](https://higginsonstrategy.com/communicating-purpose/11-adam-woodhall-founder-ceo-of-lawyers-for-net-zero/) - Adam Woodhall is founder & CEO of Lawyers for Net Zero. Before starting Lawyers for Net Zero Adam worked in a range of strategy and sustainability roles helping deliver climate action with cleantech start-ups and large firms. Lawyers for Net Zero is a non-profit which aims to “Energise and equip in-house counsel globally, to champion - [10: Rosalind Holley - Director of Communications at B-Lab UK](https://higginsonstrategy.com/communicating-purpose/10-rosalind-holley-director-of-communications-at-b-lab-uk/) - In today's special episode we talk to Ros Holley, Director of Communications & Marketing at B-Lab UK, to celebrate the confirmation that Higginson Strategy is now officially a B-Corp. B-Lab is a nonprofit network which seeks to transform the global economy, for the benefit of people, communities and the planet. B-Lab's 'B-Corp' certification recognises firms - [12: Simon Terry - Joint Managing Director at Anglepoise](https://higginsonstrategy.com/communicating-purpose/12-simon-terry-joint-managing-director-at-anglepoise/) - Simon Terry is Joint Managing Director and Owner of Anglepoise. The Terry family have been continually producing Anglepoise lamps since they were invented in 1932, with Simon the fifth generation to get involved in the business. Before taking over as MD, Simon was responsible for innovating new products and pushing the Anglepoise brand as Innovation - [13: Mark Funnell - Communications and Campaigns Director at National Trust](https://higginsonstrategy.com/communicating-purpose/13-mark-funnell-communications-and-campaigns-director-at-national-trust/) - Mark Funnell is Campaigns and Communications Director at National Trust. Before this role he spent time at DEFRA, the Forestry Commission and the Environment Agency. He has a range of experience in various roles across communications and campaigning. The National Trust operates internal campaigns around nature and wildlife, heritage and landscapes. Recently the National Trust - [14: Dale Vince - Founder of Ecotricity and Chairman of Forest Green Rovers FC](https://higginsonstrategy.com/communicating-purpose/14-dale-vince-founder-of-ecotricity-and-chairman-of-forest-green-rovers-fc/) - On the latest episode of Communicating Purpose, I sat down with Dale Vince, founder of Ecotricity and Chairman of Forest Green Rovers Football Club. Ecotricity was the world’s first green energy company, which Dale built from a singular wind turbine in his hometown of Stroud. Dale acquired Forest Green Rovers in 2010, who in 2015 - [15: Alex Robinson - CEO of Hubbub](https://higginsonstrategy.com/communicating-purpose/15-alex-robinson-ceo-of-hubbub/) - This week it was my pleasure to host Alex Robinson, CEO of Hubbub, on the Communicating Purpose podcast. Hubbub is a creative campaigns charity which specialises in creating innovative, playful environmental campaigns which raise awareness for day-to-day issues. Its work focusses on a range of sustainability issues, recently including the plastic waste from - [16: Will Pearson - CEO of Ocean Bottle](https://higginsonstrategy.com/communicating-purpose/16-will-pearson-ceo-of-ocean-bottle/) - It’s my pleasure to share with you this week’s episode of the Communicating Purpose podcast with Will Pearson, co-founder of Ocean Bottle. Will founded Ocean Bottle alongside Nick Doman in 2018, and since then has overseen its growth into an award-winning, B-Corp business. In 2020, Will was named in Forbes Magazine’s 30 under 30 - [Chris Duncan - Director of Communication, Client Earth](https://higginsonstrategy.com/communicating-purpose/chris-duncan-director-of-communication-client-earth/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Chris Duncan, Director of Communications at Client Earth.Chris has a wealth of experience operating campaigns and communications for purpose-led organisations, both at Client Earth and previously at pro-choice charity Marie Stopes.Client Earth uses the law to try to protect - [Jack Lundie – Director of Campaigns & Engagement, WWF](https://higginsonstrategy.com/communicating-purpose/jack-lundie-director-of-campaigns-engagement-wwf/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Jack Lundie, Director of Campaigns & Engagement at the World Wildlife Fund.Jack is an experienced communications professional with a wealth of experience across campaigns, communications and in the media. The WWF is the world’s leading conservation organisation. It’s aim is to - [Catherine Conway - Founder & Director, Unpackaged](https://higginsonstrategy.com/communicating-purpose/catherine-conway-founder-director-unpackaged/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Catherine Conway, Founder and Director of Unpackaged.Catherine Conway founded refillable retailer, Unpackaged, in 2006 as the world’s first modern zero waste shop. Since then the company has developed into a leading consultancy with clients such as Planet Organic, Waitrose, - [Hilary Cross - Brand & Communications Lead, Rewilding Britain](https://higginsonstrategy.com/communicating-purpose/hilary-cross-brand-communications-lead-rewilding-britain/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast.Hilary Cross is a communications professional with vast experience across purpose-driven organisations.Currently, she leads Rewilding Britain’s brand and communications looking to engage landowners and rewilding enthusiasts to take action to protect biodiversity and wildlife. Hilary recently led efforts to rebrand Rewilding - [Bianca Shead – Director of Global Strategic Communication, The Nature Conservancy](https://higginsonstrategy.com/communicating-purpose/bianca-shead-director-of-global-strategic-communication-the-nature-conservancy/) - It’s my pleasure to share with you the latest episode of the Communicating Purposepodcast with Bianca Shead – Director of Global Strategic Communication ofThe Nature Conservancy.Bianca joined TNC following a career in the beverage industry, leading brandand communications at Molson Coors, SAB Miller and Asahi Europe.At the Nature Conservancy she is responsible for its global messaging - [Adeela Warley - CEO, CharityComms](https://higginsonstrategy.com/communicating-purpose/adeela-warley-ceo-charitycomms/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Adeela Warley, CEO of CharityComms.CharityComms raises communications standards in the third sector and represents charity communicators within the PR industry.Prior to her work at CharityComms, Adeela was head of communications at Friends of the Earth.Adeela spent two decades at Friends - [Willemijn Peeters - Founder, Searious Business](https://higginsonstrategy.com/communicating-purpose/willemijn-peeters-founder-searious-business/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast where I'll be speaking to Willemijn Peeters, founder of Searious Business.Searious Business works with businesses and governments to help analyse their environmental impact and find solutions which benefit themselves and the planet.Willemijn’s background comes from business. She started her career - [Emilie Vanpoperinghe - Co-Founder & CEO, Oddbox](https://higginsonstrategy.com/communicating-purpose/emilie-vanpoperinghe-co-founder-ceo-oddbox/) - It’s my pleasure to share with you the latest episode of Communicating Purpose. In today's podcast is Stop Food Waste Day. I've spoken to Emilie Vanpoperinghe, Co-Founder & CEO of Oddbox.As it’s name suggests Oddbox brings people the wonky shaped fruit and veg that might otherwise be scrapped. Before setting up Oddbox in 2016, Emilie had a - [Celia Pool - Co-founder, Dame](https://higginsonstrategy.com/communicating-purpose/celia-pool-co-founder-dame/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Celia Pool, Co-founder of Dame.Dame provides sustainable, chemical free and carbon negative period products. Dame created the world’s first reusable tampon applicator, period pads and pants.They are now stocked in stores such as Sainsbury's, Boots, Ocado, Waitrose, ASOS and - [Laura Elms - Head of Communications & Sustainability, Human Forest](https://higginsonstrategy.com/communicating-purpose/laura-elms-head-of-communications-sustainability-human-forest/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Laura Elms, Head of Sustainability at Human Forest for National Bike Week.HumanForest is London’s most sustainable e-bike app. It’s fleet of bikes are 100% electric and are free for the first 10 minutes of riding. They are trying to - [Zoe Ruthven - Director of Communications & Marketing, Triodos Bank](https://higginsonstrategy.com/communicating-purpose/zoe-ruthven-director-of-communications-marketing-triodos-bank/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Zoe Ruthven, Director of Communications & Marketing at Triodos Bank.Zoe has worked across the private sector, politics and now a purpose-driven bank. Before joining Triodos she was Head of the Mayors Office for fromer Mayor of Bristol George Ferguson.At Triodos, - [Bert van Son - Founder, MUD Jeans](https://higginsonstrategy.com/communicating-purpose/bert-van-son-founder-mud-jeans/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Bert van Son, founder of MUD jeans.MUD are the worlds first, and only, circular denim brand, producing jeans using recycled cotton and granting customers the option to lease or buy their jeans.Bert founded MUD following a career in fashion, - [Ben Tolhurst - Director, Business Declares](https://higginsonstrategy.com/communicating-purpose/ben-tolhurst-director-business-declares/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Ben Tolhurst, Director of Business Declares. Business Declares is a non-profit organisation which works with businesses to raise awareness for the climate, ecological and social crisis by declaring a ‘Climate Emergency’. Previously, Ben held a UK Board role at the Commercial - [Kate Barnard - CEO, Enjoy the Air](https://higginsonstrategy.com/communicating-purpose/kate-barnard-ceo-enjoy-the-air/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Kate Barnard, CEO of Enjoy the Air.Kate, the self-proclaimed ‘Data Diva’, leads Enjoy the Air’s campaigns for clean air, which use data analysis to reveal the hidden costs of poor air quality and bring awareness to the effect it - [Susy Peddie - Global Communications Manager, Ecosia](https://higginsonstrategy.com/communicating-purpose/susy-peddie-global-communications-manager-ecosia/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Susy Peddie, Global Communications Manager at Ecosia.Ecosia is a search engine that plants trees for every search made. Since it was launched, over 20 million Ecosia users have planted more than 150 million trees around the world.Before joining Ecosia, - [Tessa Clarke - Co-founder of Olio](https://higginsonstrategy.com/communicating-purpose/tessa-clarke-co-founder-of-olio/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Tessa Clarke, Co-founder of Olio.Olio is an app which aims to reduce food waste by making it easer for communities to share and gift their unwanted goods.Prior to Olio, Tessa had a 15-year corporate career in media, retail and - [Gareth Mead, Chief Communications and Sustainability Officer, Lipton](https://higginsonstrategy.com/communicating-purpose/gareth-mead-chief-communications-and-sustainability-officer-lipton/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Gareth Mead, Chief Communications and Sustainability Officer at LiptonAt Lipton, Gareth is responsible for implementing its sustainability strategy, as well as communicating why this is so important to their business.Amongst the measures Lipton has taken to ensure its tea is - [Andy Shovel - Co-Founder, This](https://higginsonstrategy.com/communicating-purpose/andy-shovel-co-founder-this/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Andy Shovel, Co-Founder of This, a leading provider of vegan meat alternatives.Andy is a self-described ‘meat lover’, who uses this passion to develop meat-free alternatives that actually taste like the real thing.He founded This having worked in the meat - [Nicola Matthews - UKI Head of Marketing, Tony's Chocolonely](https://higginsonstrategy.com/communicating-purpose/nicola-matthews-uki-head-of-marketing-tonys-chocolonely/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Nicola Matthews, UKI Head of Marketing at Tony's Chocolonely.The self-described ‘Countess of Cocoa’ is responsible for developing the Tony’s brand across UK and Ireland, making sure that it reflects not just their delicious product, but also the social mission - [Tariq Arafa - PR & Communications Manager, Connected Kerb](https://higginsonstrategy.com/communicating-purpose/tariq-arafa-pr-communications-manager-connected-kerb/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Tariq Arafa, PR & Communications Manager at Connected Kerb.Across the UK, a significant lack of public EV charging infrastructure is contributing to the ever-increasing disparity between richer and poorer areas and inhibiting many from making the sustainable switch to - [Alex Deadman - Head of Strategic Communications, Tickets For Good](https://higginsonstrategy.com/communicating-purpose/alex-deadman-head-of-strategic-communications-tickets-for-good/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Alex Deadman, Head of Strategic Communications at Tickets For Good. Launched in Sheffield, Tickets For Good is an innovative social enterprise working with the UK's top live event companies to provide free and discounted tickets for the NHS, charity sector workers and cost-of-living - [Paul David - CEO & Co-Founder, Literal Humans](https://higginsonstrategy.com/communicating-purpose/paul-david-ceo-co-founder-literal-humans/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Paul David, CEO and Co-Founder of Literal Humans.Launched in June 2020, Literal Humans is a creative marketing agency that helps mission-focused brands tell their stories and develop emotional, human connections with their customers.Prior to launching Literal Humans, Paul led - [Dominic Lyle - Director of Communications, Planet Tracker](https://higginsonstrategy.com/communicating-purpose/dominic-lyle-director-of-communications-planet-tracker/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker.Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy.Since its establishment in 2018, Planet Tracker has spurred change across - [Dr Mark Smith - Director General, NATRUE](https://higginsonstrategy.com/communicating-purpose/dr-mark-smith-director-general-natrue/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dr Mark Smith, Director General at NATRUE and Co-Chair of the Sustainable Beauty Coalition.NATRUE is a pioneering non-profit that has been instrumental in advocating for natural and organics cosmetics, having shaped the sector with it's internationally recognised label. Mark is at the forefront - [Jayn Sterland - Managing Director, Weleda UK](https://higginsonstrategy.com/communicating-purpose/jayn-sterland-managing-director-weleda-uk/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Jayn Sterland, Managing Director at Weleda UK.For more than a decade, Jayn has ploughed her energy into driving the beauty industry towards social and environmental responsibility, through her work at Weleda UK and The British Beauty Council's Sustainable Beauty Coalition. After rejecting - [Daisy Brickhill - Head of Communications, Oceana UK](https://higginsonstrategy.com/communicating-purpose/daisy-brickhill-head-of-communications-oceana-uk/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Daisy Brickhill, Head of Communications at Oceana UK.Throughout her career, Daisy been at the forefront of communication strategies catalysing change to better our oceans.From advocating for transparency in the fishing industry and championing the conservation of blue carbon habitats, Daisy's scientific - [Matt Hutchinson - Communications Director, SpareRoom](https://higginsonstrategy.com/communicating-purpose/matt-hutchinson-communications-director-spareroom/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Hutchinson, Communications Director at SpareRoom.Matt has served as the public face of SpareRoom since its inception, and has led the company through its meteoric rise - and occasional hiccups - to becoming the biggest flatmate finding service in the world.As housing, particularly renting, becomes a defining - [Brian Spencer - Marketing Manager, Tap Social Movement](https://higginsonstrategy.com/communicating-purpose/brian-spencer-marketing-manager-tap-social-movement/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Brian Spencer, Marketing Manager at Tap Social Movement.A prolific travel-writer with a passion for the craft beer scene, Brian pivoted his narrative-crafting skills to tell a different kind of story, after joining the Oxford-based brewery and social enterprise in 2022.With a - [Gauthier van Malderen - CEO, Perlego](https://higginsonstrategy.com/communicating-purpose/gauthier-van-malderen-ceo-perlego/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego.Dubbed the "Spotify for textbooks", Perlego is a digital textbook provider, democratising access to educational resources for students around the world.Gauthier's journey began as a student, where he found himself spending hundreds every year on textbooks, and wondered - [Matt Mahmood-Ogston - Founder & CEO, Naz & Matt Foundation](https://higginsonstrategy.com/communicating-purpose/matt-mahmood-ogston-founder-ceo-naz-matt-foundation/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Mahmood-Ogston, Founder & CEO of the Naz and Matt Foundation. The Naz and Matt Foundation is a specialist charity that works to remove the barriers that prevent religious and culturally conservative parents from accepting their LGBTQ+ children.For the last - [Celia Richardson - Director of Communications & Marketing, National Trust](https://higginsonstrategy.com/communicating-purpose/celia-richardson-director-of-communications-marketing-national-trust/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Celia Richardson, Director of Communications and Marketing at the National Trust. Celia has been named among the most influential 1% in the UK PR industry, and has received a multitude of awards for her seminal campaigns during her decade-long stretch - [*GENERAL ELECTION SPECIAL* Carl Shoben - Former Director of Strategy, Labour Party](https://higginsonstrategy.com/communicating-purpose/general-election-special-carl-shoben-former-director-of-strategy-labour-party/) - With one day to go before the General Election 2024, it is my pleasure to share with you the latest episode of the Communicating Purpose podcast with Carl Shoben, former Director of Strategy at the Labour Party.Carl was instrumental in Labour's communication strategy during the landslide 1997 election that overturned the Tory government. Carl Shoben is a political strategy - [Hilary Strong - CMO, Smol](https://higginsonstrategy.com/communicating-purpose/hilary-strong-cmo-smol/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hilary Strong, Chief Marketing Officer of Smol.Smol is a homecare start-up, revolutionising planet-friendly cleaning and tackling hygiene poverty across the UK.Under Hilary’s leadership, Smol has gained significant exposure for its products eliminating tens of thousands of tonnes of plastics and carbon from production.Having worked - [Michelle Stageman - Senior Communications Manager, John Lewis Partnership](https://higginsonstrategy.com/communicating-purpose/michelle-stageman-senior-communications-manager-john-lewis-partnership/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Michelle Stageman, Senior Communications Manager of Sustainability and Purpose at John Lewis Partnership.Michelle is responsible for amplifying the sustainability and purpose-driven stories of John Lewis and Waitrose, particularly the stories about the local communities its branches serve. Founded with the - [Sonya Trivedy - Executive Director of External Engagement, Samaritans](https://higginsonstrategy.com/communicating-purpose/sonya-trivedy-executive-director-of-external-engagement-samaritans/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Sonya Trivedy, Executive Director of External Engagement at the Samaritans.Sonya has dedicated the last two decades of her life to the UK’s voluntary sector, working for organisations such as the British Red Cross and UNICEF, and for domestic causes - - [Emma Kay - Founder & Director, WalkSafe](https://higginsonstrategy.com/communicating-purpose/emma-kay-founder-director-walksafe/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Emma Kay, Founder and Director of WalkSafe, the app that 'should not have to exist'.Following the birth of her daughter in 2020, Emma founded the personal safety app, which helps people plan safer journeys home and avoid being targeted by crime. With almost a - [Nils Bader - Director, Green Future Club & Green Product Award](https://higginsonstrategy.com/communicating-purpose/nils-bader-director-green-future-club-green-product-award/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Nils Bader, Founder and Director of 'Green Future Club' and the international 'Green Product Award'.Labelled a “world-renowned expert on sustainable strategies”, Nils has collaborated with some of the largest organisations to develop environmental and socially responsible practices, from Microsoft and - [Antoinette Vermilye - Co-Founder, Gallifrey Foundation & SHE Changes Climate](https://higginsonstrategy.com/communicating-purpose/antoinette-vermilye-co-founder-gallifrey-foundation-she-changes-climate/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Antoinette Vermilye, Co-Founder of Gallifrey Foundation and SHE Changes Climate. A Swiss-based entrepreneur and climate justice advocate, Antoinette is passionate about the complex interrelation between ocean and human life, and giving a voice to the voiceless.In this episode, we uncovered:⚧️How SHE Changes Climate - [Ben Ashmore - Head of External Affairs, FareShare](https://higginsonstrategy.com/communicating-purpose/ben-ashmore-head-of-external-affairs-fareshare/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Ben Ashmore, Head of External Affairs at FareShare - the UK's largest charity fighting hunger and food waste.FareShare partners with major UK supermarkets to distribute end-of-day surplus food among local communities in need. In 2023, the charity distributed more than 54,000 tonnes of food - [Dan Phelan - Director of Communications, Natural History Museum](https://higginsonstrategy.com/communicating-purpose/dan-phelan-director-of-communications-national-history-museum/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Dan Phelan, Director of Communications at the Natural History Museum.A seasoned communicator, prior to working at the NHM, Dan served at the BBC for a decade as its Head of Communications and Senior Head of Communications, overseeing the launch - [Sonja Graham, Moussa Sylla - CEO & Community Organiser, Global Action Plan](https://higginsonstrategy.com/communicating-purpose/sonja-graham-moussa-sylla-ceo-community-organiser-global-action-plan/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Sonja Graham, CEO, and Moussa Sylla, Community Organiser at Global Action Plan. Global Action Plan is an environmental charity mobilising people and organisations to take action on the systems that harm people and planet. Through GAP’s work, the charity creates the political - [Henry Gregg - Director of External Affairs, Asthma + Lung UK](https://higginsonstrategy.com/communicating-purpose/henry-gregg-director-of-external-affairs-asthma-lung-uk/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Henry Gregg, Director of External Affairs at Asthma + Lung UK (ALUK).ALUK is one of the UK’s leading charities tackling the root causes of asthma and other respiratory conditions. Founded in 2020, it was formed through a merger between - [Kamil Hussain - Director of Communications & Partnerships, RAND Europe](https://higginsonstrategy.com/communicating-purpose/kamil-hussain-director-of-communications-partnerships-rand-europe/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Kamil Hussain, Director of Communications & Partnerships at RAND Europe.Regarded as the first ever “think tank”, RAND was established after WWII as a US government-funded research institution specialising in military and diplomatic thought. Its researchers developed many of the - [Beth Knight - Head of Social Sustainability, Lloyds Banking](https://higginsonstrategy.com/communicating-purpose/beth-knight-head-of-social-sustainability-lloyds-banking/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Beth Knight, Head of Social Sustainability at Lloyds Banking.Beth is a recognised leader in social impact and sustainability, with over 15 years of experience and the title of ‘Great British Businesswoman of the Year’ in 2022.Since 2016, she has been - [Communicating Purpose - 2024 Highlights](https://higginsonstrategy.com/communicating-purpose/communicating-purpose-2024-highlights/) - As the year comes to a close, it's my pleasure to bring you the culminating episode of the Communicating Purpose podcast for 2024—a celebration of the remarkable conversations and insights we’ve shared this year.This special compilation highlights some of my favourite moments with accomplished purpose-driven leaders, with anecdotes and actionable wisdom from some of the most visionary - [Kerrina Thorogood - Partnerships Director, Fairtrade Foundation](https://higginsonstrategy.com/communicating-purpose/kerrina-thorogood-partnerships-director-fairtrade-foundation/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation.The Fairtrade Foundation is a UK charity supporting disadvantages producers by setting social, economic, and environmental standards for farmers and workers in the "first mile" of the supply chain.Kerrina’s work at the FF involves working - [Pam Cowburn - Head of Communications and Campaigns, Open Rights Group](https://higginsonstrategy.com/communicating-purpose/pam-cowburn-head-of-communications-and-campaigns-open-rights-group/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Pam Cowburn, Head of Communications and Campaigns at the Open Rights Group. Founded in 2005, ORG is the UK’s leading and largest grassroots digital rights and privacy campaigning organisation. They work to protect individuals’ rights to privacy and free speech - [Hugo Tagholm - Executive Director & VP, Oceana](https://higginsonstrategy.com/communicating-purpose/hugo-tagholm-executive-director-vp-oceana/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hugo Tagholm, Executive Director and Vice President of Oceana.Hugo previously led the ocean campaigning charity Surfers Against Sewage, taking action from the beach front to the front benches of Parliament, and securing government legislation to protect our seas across four - [Nicola Green - Chief Communications and Corporate Affairs Officer, Virgin Media O2](https://higginsonstrategy.com/communicating-purpose/nicola-green-chief-communications-and-corporate-affairs-officer-virgin-media-o2/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2.Nicola is responsible for Public Affairs, Corporate Responsibility & Sustainability, Internal and External Communications. She joined the company in 2003 as Head of Media and under her leadership, helped - [Andreas Bock - Head of Communications, European Council on Foreign Relations](https://higginsonstrategy.com/communicating-purpose/andreas-bock-head-of-communications-european-council-on-foreign-relations/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Andreas Bock, Head of Communications at the European Council on Foreign Relations.Before joining ECFR, Andreas worked at n-ost, a journalist network and media NGO dedicated to cross-border journalism and foreign reporting across Europe. As head of the editorial department for - [Catherine Thomas - Chief Corporate Affairs Officer, Clarion Housing Group](https://higginsonstrategy.com/communicating-purpose/catherine-thomas-chief-corporate-affairs-officer-clarion-housing-group/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Catherine Thomas, Chief Corporate Affairs Officer at Clarion Housing Group. As the UK's largest housing association, Catherine spearheads Clarion Housing Group's efforts to shape government policy and drive positive change in the housing sector.Before joining Clarion, Catherine held senior marketing and communications - [Gill Perkins - CEO, Bumblebee Conservation Trust](https://higginsonstrategy.com/communicating-purpose/gill-perkins-ceo-bumblebee-conservation-trust/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gill Perkins, CEO of the Bumblebee Conservation Trust.Perkins transitioned from a successful business career to focus on her passion for conservation. Since 2016, Gill has led the Trust's initiatives and operations, ensuring the organisation delivers against its strategy.Under Gill’s leadership, - [Leonora Merry - Director of Communications and External Affairs, Nuffield Trust](https://higginsonstrategy.com/communicating-purpose/leonora-merry-director-of-communications-and-external-affairs-nuffield-trust/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Leonora Merry - Director of Communications and External Affairs at Nuffield Trust.Leonora Merry joined Nuffield Trust over a decade ago, serving as Deputy Director of Communications until 2020. She led efforts to promote the think tank’s research across media, Parliament, - [Toby Elliott - Head of Communications, Network Rail Western](https://higginsonstrategy.com/communicating-purpose/toby-elliott-head-of-communications-network-rail-western/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Toby Elliott, Head of Communications at Network Rail Western.Overseen by the Department for Transport, Network Rail is the public body that owns and manages the UK’s rail infrastructure.In his role, Toby shapes the organisation’s communications strategy - determining the most - [Rachel Bhageerutty - Global Director of Strategic Communication, Animals Asia](https://higginsonstrategy.com/communicating-purpose/rachel-bhageerutty-global-director-of-strategic-communication-animals-asia/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Rachel Bhageerutty, Global Director of Strategic Communication at Animals AsiaAnimals Asia is a charity dedicated to ending bear bile farming and improving animal welfare across Asia.At the heart of Rachel's work is a mission to shift perceptions, build trust across cultures, and - [Arthur Thomas - Public Affairs Advisor, FOUR PAWS UK](https://higginsonstrategy.com/communicating-purpose/arthur-thomas-public-affairs-advisor-four-paws-uk/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Arthur Thomas, Public Affairs Advisor at FOUR PAWS UK - a campaigning organisation dedicated to improving the conditions of animals under direct human influence.With experience across multiple charity sectors, Arthur has built a career in public affairs and campaigning. - [Tanya Braun - Director of External Affairs and Fundraising, Living Streets](https://higginsonstrategy.com/communicating-purpose/tanya-braun-director-of-external-affairs-and-fundraising-living-streets/) - It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Tanya Braun, Director of External Affairs and Fundraising at Living Streets—the UK charity for everyday walking.Living Streets exists to create a walking nation, where streets are free from congestion and pollution, and walking is the natural choice for everyday - [Adam Lake - Head of Communications, Climate Group North America](https://higginsonstrategy.com/communicating-purpose/adam-lake-head-of-communications-climate-group-north-america/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Adam Lake, Head of Communications at Climate Group North America.Climate Group exists to accelerate climate action by bringing together the world's most influential businesses and governments. For 20 years, they've created platforms where collective commitments drive real change.In his - [Phil Hall - Head of Public Policy and Public Relations, Society of Pension Professionals](https://higginsonstrategy.com/communicating-purpose/phil-hall-head-of-public-policy-and-public-relations-society-of-pension-professionals/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Phil Hall, Head of Public Policy and Public Relations, Society of Pension Professionals.SPP is the UK’s leading body representing a wide range of providers across the pensions industry—from actuaries and lawyers to investment managers and administrators—collectively influencing policy for - [Liam Parker - Chief Communications and Corporate Relations Officer, Formula 1](https://higginsonstrategy.com/communicating-purpose/liam-parker-chief-communications-and-corporate-relations-officer-formula-1/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Liam Parker, Chief Communications and Corporate Relations Officer at Formula 1.At the heart of this global brand, Liam leads Formula 1’s communications, digital strategy, and political engagement—shaping how the sport speaks to the world, drives sustainability, and navigates its place - [Rachel Epstein - Head of Marketing and External Affairs, Skyral](https://higginsonstrategy.com/communicating-purpose/rachel-epstein-head-of-marketing-and-external-affairs-skyral/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Rachel Epstein, Head of Marketing and External Affairs at Skyral.At the forefront of this British advanced modelling software company, Rachel leads Skyral's global marketing, brand strategy and external affairs - shaping how this innovative data company communicates its mission, - [Charlotte Morgan - Senior Head of Communications, BBC News](https://higginsonstrategy.com/communicating-purpose/charlotte-morgan-senior-head-of-communications-bbc-news/) - It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Charlotte Morgan, Senior Head of Communications at BBC News.At the heart of the world’s largest broadcast news organisation, Charlotte helps shape how the BBC engages global audiences, navigates controversy, and builds trust in its journalism around the world. From organising the ## Testimonials - [Michael Kovacs](https://higginsonstrategy.com/testimonials/michael-kovacs/) - “I couldn’t recommend Higginson highly enough. They have outperformed expectations on every measure” - [Ben Goldsmith](https://higginsonstrategy.com/testimonials/ben-goldsmith/) - “Higginson strategy is fast becoming one of the most important advocates for action to eliminate the curse of plastics in the world. Their communications are invariably precise and insightful.” - [Katie Hill](https://higginsonstrategy.com/testimonials/katie-hill/) - “I always look out for PRs from Higginson; I know there’ll be a great angle and that the purpose-driven content will be right for our audience. An added bonus is that they are researched, clear and well-written, making my job much easier!” - [Angela Madden](https://higginsonstrategy.com/testimonials/angela-madden-chair-waspi/) - “Higginson Strategy has given invaluable strategic advice to our campaign, kept WASPI in the media week to week, and connected us with the breadth of politicians we need to influence to get justice for the 3.6m women we represent. Through research the team commissioned, we discovered that one woman affected dies every thirteen minutes: that - [Sian Sutherland](https://higginsonstrategy.com/testimonials/sian-sutherland/) - “Higginson are the perfect fit. John has a proven track record in political campaigning while Clodagh has the media contacts and nous to achieve our ambitious aim.” - [Paul Austin](https://higginsonstrategy.com/testimonials/paul-austin/) - “I had to admit I had to be convinced about using a PR firm. I was worried they wouldn’t ‘get’ who we were. In a very short time we were featured heavily in some of the most respected publications in our industry. Additionally Higginson was integral in helping us to identify how we talk about - [Metin Parlak](https://higginsonstrategy.com/testimonials/metin-parlak/) - "The Higginson team is passionate, creative and packed with expertise. Clodagh and John bring years of frontline journalistic experience to their work and are never short of offering original perspectives. A brilliant group of people to work with." - [Peter Hall](https://higginsonstrategy.com/testimonials/peter-hall/) - “Higginson provide an excellent team, high level strategy, press coverage, access to key decision makers and influencers and opportunities to communicate our message. In September 2019 the United Kingdom announced a £1.3 billion climate and biodiversity package. At all times Higginson were engaged and supportive above and beyond the call of duty. Higginson really cares - [Letitia Randell](https://higginsonstrategy.com/testimonials/letitia-randell/) - "The team are all so great and it’s rare you can actually say that. All very attentive and take the time to understand your business. In terms of value for money within the first month I had quadrupled my investment and gained a number of clients who were made aware of my business through the - [Clementine Schouteden](https://higginsonstrategy.com/testimonials/clementine-schouteden/) - "The team is extremely responsive and extremely talented. We saw outcomes and results right away, within the first few days. We feel like we have a team of really interested and talented individuals that are sharing our values in helping people and making the world a better place." - [Jojo Mehta](https://higginsonstrategy.com/testimonials/jojo-mehta/) - “What Higginson Strategy is really great at is understanding our narrative and converting that into language that works really well, to put out to the wider world.” - [Kate Barnard](https://higginsonstrategy.com/testimonials/kate-barnard/) - “I feel that the whole of my business activity is on their radar, I have a dedicated team that look after us. Our relationship with Higginson is one of trust, openness and personable. John and Clodagh have made it their mission to personally know all their clients and share in the success and growth of - [Sophie Scott](https://higginsonstrategy.com/testimonials/sophie-scott-voluntary-services-overseas-head-of-communications/) - "Excellent to collaborate with. They have first class contacts within the UK media and are able to provide advice which is realistic and achievable. They are particularly skilled at dealing with crisis communications, and their years of experience as journalists gave excellent insight into how to deal with a challenging situation." - [Graham Colclough](https://higginsonstrategy.com/testimonials/graham-colclough/) - “Higginson really thinks through what you are seeking to achieve – the outcomes. Then explores how to get there. With a very engaging, frank, challenging, pragmatic, informed, and supportive approach. Thoroughly recommended.” - [Nathan Pierce](https://higginsonstrategy.com/testimonials/nathan-pierce/) - “The level of personalisation that you get from two people who clearly know their stuff is impressive and well worth investing in.” - [Paul Sng](https://higginsonstrategy.com/testimonials/paul-sng/) - “The team at Higginson Strategy instantly understood the ethos behind Invisible Britain. More importantly, they also knew how to communicate its intentions and reach the right audience to make sure we raised the funding needed to take the project to the next stage.” ## Clients - [ButterflyCup](https://higginsonstrategy.com/clients/butterflycup/) - [Xampla](https://higginsonstrategy.com/clients/xampla/) - [Unilever](https://higginsonstrategy.com/clients/unilever/) - [Real Circularity Coalition](https://higginsonstrategy.com/clients/real-circularity-coalition/) - [Tipa Compostable Packaging](https://higginsonstrategy.com/clients/tipa-compostable-packaging/) - [A Plastic Planet](https://higginsonstrategy.com/clients/a-plastic-planet/) - [WealthiHer](https://higginsonstrategy.com/clients/wealthiher/) - [Blink](https://higginsonstrategy.com/clients/blink/) - [Look Ahead](https://higginsonstrategy.com/clients/look-ahead/) - [Heap & Partners](https://higginsonstrategy.com/clients/heap-partners/) - [Viva!](https://higginsonstrategy.com/clients/viva/) - [Goodbrand](https://higginsonstrategy.com/clients/goodbrand/) - [Ask for ideas](https://higginsonstrategy.com/clients/ask-for-ideas/) - [Dalston's](https://higginsonstrategy.com/clients/dalstons/) - [Thornton's Budgens](https://higginsonstrategy.com/clients/thorntons-budgens/) - [Best for Britain](https://higginsonstrategy.com/clients/best-for-britain/) - [x+why](https://higginsonstrategy.com/clients/593/) - [Made Thought](https://higginsonstrategy.com/clients/made-thought/) - [The Girl Generation](https://higginsonstrategy.com/clients/the-girl-generation/) - [Karhoo](https://higginsonstrategy.com/clients/karhoo/) - [Precipice](https://higginsonstrategy.com/clients/precipice/) - [Family Foundation](https://higginsonstrategy.com/clients/family-foundation/) - [Sharing Cities](https://higginsonstrategy.com/clients/sharing-cities/) - [Airbnb](https://higginsonstrategy.com/clients/airbnb/) - [G F Smith](https://higginsonstrategy.com/clients/g-f-smith/) ## Awards - [PRCA Public Affairs Winner 2025](https://higginsonstrategy.com/awards/prca-public-affairs-winner-2025/) - [2024 Elite Business 100](https://higginsonstrategy.com/awards/2024-elite-business-100/) - [Purpose Awards 2023](https://higginsonstrategy.com/awards/purpose-awards-2023/) - [Communications Agency of the Year 2023](https://higginsonstrategy.com/awards/communications-agency-of-the-year-2023/) - [Boutique Agency of the Year 2019](https://higginsonstrategy.com/awards/boutique-agency-of-the-year-2019/) - [Event of the Year 2022](https://higginsonstrategy.com/awards/event-of-the-year-2022-2/) - [Purpose Award Shortlist 2023](https://higginsonstrategy.com/awards/event-of-the-year-2022/) - [Communications Agency of the Year Finalist 2023](https://higginsonstrategy.com/awards/best-measurement-campaign-evaluation/) - [Boutique Agency of the Year 2023](https://higginsonstrategy.com/awards/event-of-the-year/) - [Non-Profit Campaign of the Year 2023](https://higginsonstrategy.com/awards/employee-engagement-campaign-of-the-year/) - [Media Campaign of the Year 2023](https://higginsonstrategy.com/awards/purpose-awards/) - [Boutique Agency of the Year 2023](https://higginsonstrategy.com/awards/boutique-agency-of-the-year-2023/) - [PRCA UK Winner 2022](https://higginsonstrategy.com/awards/prca-uk-2022/) - [Not for profit campaign of the year](https://higginsonstrategy.com/awards/not-for-profit-campaign-of-the-year-2/) - [New agency of the year](https://higginsonstrategy.com/awards/new-agency-of-the-year/) - [Healthcare/Pharma Campaign](https://higginsonstrategy.com/awards/healthcare-pharma-campaign/) - [Media Relations Campaign](https://higginsonstrategy.com/awards/media-relations-campaign/) - [Best use of Media Relations](https://higginsonstrategy.com/awards/best-use-of-media-relations/) - [Boutique Agency of the Year](https://higginsonstrategy.com/awards/boutique-agency-of-the-year/) - [Corporate Purpose](https://higginsonstrategy.com/awards/corporate-purpose/) - [Social Media Campaign of the Year](https://higginsonstrategy.com/awards/social-media-campaign-of-the-year-2/) - [Consultancy Campaign of the Year](https://higginsonstrategy.com/awards/consultancy-campaign-of-the-year-2/) - [Outstanding New Public Relations Consultancy](https://higginsonstrategy.com/awards/outstanding-new-public-relations-consultancy/) - [Not-for-profit campaign of the year](https://higginsonstrategy.com/awards/not-for-profit-campaign-of-the-year/) - [Best use of creativity](https://higginsonstrategy.com/awards/best-use-of-creativity/) - [New agency of the year](https://higginsonstrategy.com/awards/new-agency-of-the-year-2/) - [Corporate social responsibility campaign of the year](https://higginsonstrategy.com/awards/corporate-social-responsibility-campaign-of-the-year/) - [Social media campaign of the year](https://higginsonstrategy.com/awards/social-media-campaign-of-the-year/) - [Consultancy of the year](https://higginsonstrategy.com/awards/consultancy-of-the-year/) - [Consultancy campaign of the year](https://higginsonstrategy.com/awards/consultancy-campaign-of-the-year/) ## Work - [Stop Ecocide](https://higginsonstrategy.com/work/stop-ecocide-international/) - [Sack the Sachet](https://higginsonstrategy.com/work/plastic-free-ppe/) - [Breaking the silence surrounding FGM](https://higginsonstrategy.com/work/the-girl-generation/) - [LRPM](https://higginsonstrategy.com/work/lrpm/) - [WASPI](https://higginsonstrategy.com/work/waspi/) - The Women Against State Pension Inequality (WASPI) Campaign immediately became part of the national conversation - [Future of Workspace](https://higginsonstrategy.com/work/moreysmith/) - [Disrupting London Fashion Week](https://higginsonstrategy.com/work/disrupting-london-fashion-week/) - [Blood Type Plastic](https://higginsonstrategy.com/work/blood-type-plastic/) - [Delivering Britain’s Circular Economy](https://higginsonstrategy.com/work/real-circularity-coalition/) - [Because we cannot unknow](https://higginsonstrategy.com/work/nature-2030/) - [Championing the diversity of women's wealth](https://higginsonstrategy.com/work/wealthiher/) - [To Think? A magazine to change the world](https://higginsonstrategy.com/work/made-thought/) ## Careers - [Account Manager](https://higginsonstrategy.com/careers/account-manager/) ## Team - [Annie Gray](https://higginsonstrategy.com/team/annie-2/) - As an Account Executive at Higginson Strategy, Annie works across a range of public affairs and PR accounts, including A Plastic Planet, Earth Action and Renovare. She holds a BA in English Literature from Durham University and an MSc in Environmental Governance from the University of Oxford. Annie brings experience spanning journalism and environmental policy, - [Neil Moscovici](https://higginsonstrategy.com/team/neil-moscovici/) - Neil Moscovici is a public affairs specialist delivering strategic communications and stakeholder engagement across the public and private sectors. Prior to joining Higginson Strategy, he led public affairs campaigns at Kingston University, shaping institutional engagement and external relations. He previously held roles at MHP Group, where he advised clients on health and public policy issues - [Annagreta Isabella Amadio](https://higginsonstrategy.com/team/annagreta-isabella-amadio-2/) - As Senior Account Executive, Annagreta manages Higginson Strategy’s social media channels and collaborates across various accounts, including A Plastic Planet and the WASPI campaign. Annagreta holds a degree in Classics from the University of Oxford and has previous experience of managing the website of a B&B and working in alumni engagement for a hospitality school, - [Patrick O'Donnell](https://higginsonstrategy.com/team/patrick-odonnell/) - As Senior Account Manager at Higginson Strategy, Patrick leads the strategic development and day-to-day management of public affairs, media relations and media strategies for a range of multinational companies and not-for-profits across the environmental, energy, social care, education and social change sectors. Patrick has four years' experience in creating and executing communications strategies to successfully - [Jacob Robinson](https://higginsonstrategy.com/team/jacob-robinson/) - As Account Director at Higginson Strategy, Jacob leads on the delivery of media and public affairs strategy for NGO and industry clients including A Plastic Planet, EA Earth Action, Plastic Soup Foundation and Clean Cities. - [Henry Bishop](https://higginsonstrategy.com/team/henry-bishop/) - As an Account Executive, Henry works across various public affairs and PR accounts including Skyral, Helm and B-Lab UK. Henry holds degrees in English Literature from the University of Oxford and Cardiff University. He has previous experience producing policy and constituency communications for an MP’s office, and has helped deliver account based marketing and communications - [Cordelia Kretzschmar](https://higginsonstrategy.com/team/cordelia-kretzschmar/) - Cordelia Kretzschmar is a former ITV news anchor and award winning communicator. As a former journalist with a background in geopolitics, Cordelia has worked on high-level communications campaigns spanning climate, ethical finance, sustainability and energy, nature and human rights. Prior to joining Higginson Strategy, Cordelia was a Senior Account Director at 89up and Head of - [Mike Burgoyne](https://higginsonstrategy.com/team/mike-burgoyne/) - Mike is an Account Manager at Higginson Strategy, specialising in sustainability, technology, and energy communications. He leads on helping organisations navigate the complex intersection of emerging sustainable technologies. Mike delivers integrated communications campaigns for purpose driven organisations. His expertise spans crafting narratives for diverse audiences—from policymakers and industry leaders to media and the public—while maintaining - [Rosie Clarkson](https://higginsonstrategy.com/team/sarahtennent/) - As Personal Assistant to the Founder at Higginson Strategy, Rosie provides high-level executive support, manages complex schedules, and ensures the smooth running of day-to-day operations. Rosie holds a BSc in Psychology from Newcastle University. Prior to joining Higginson Strategy, she spent six years at Savills, supporting the Investor Relations and Sustainability teams with a particular - [Clodagh Higginson](https://higginsonstrategy.com/team/clodagh-higginson/) - Clodagh was ITV Good Morning Britain’s political correspondent and Whitehall Editor of The Sun. She has an impressive history of breaking exclusive political stories and one of her key strengths is making complex political stories relatable to the British public. - [Catherine Kitchen](https://higginsonstrategy.com/team/catherine-kitchen/) - In Catherine’s role as Senior Account Executive at Higginson Strategy, she supports the delivery of media, public affairs and social media strategies for clients that are fighting plastic pollution. Prior to joining Higginson Strategy, Catherine studied Journalism with Public Relations at the University of Salford, where her work focussed on climate communication and politics. Catherine - [Dominic Dyer](https://higginsonstrategy.com/team/dominic-dyer-2/) - Dominic Dyer is a leading wildlife protection, animal welfare and environment campaigner, writer and broadcaster. Previously, Dominic worked as CEO of the Badger Trust, Chair of Care for Wild International and as CEO of the Crop Protection Association. He is currently policy advisor at the Born Free Foundation and a Board Member of Wildife and - [Amie Tran](https://higginsonstrategy.com/team/amie-tran/) - As Senior Account Manager at Higginson Strategy, Amie leads on the delivery for clients including Xampla. Amie combines strategic sustainability expertise with purpose-driven storytelling, resulting in sustainability initiatives that are both credible and compelling. Amie has seven years’ experience in corporate communications. She has supported organisations in the FMCG, fashion, tech and luxury industries with - [John Higginson](https://higginsonstrategy.com/team/john-higginson/) - John Higginson has worked for the Evening Standard, The Sun, The People, Independent, Daily Express and Mail on Sunday and spent seven years at Metro where he was political editor based in Parliament. Since leaving journalism he has helped a wealth of clients, from Uber to Hitachi Rail and Centrica, to deliver communications success. ## Podcasts - [Sara Kenny - Communications & Marketing Manager, Biodiversify](https://higginsonstrategy.com/podcasts/sara-kenny-communications-marketing-manager-biodiversify/) - [Martin Allen Morales - CEO, Institute of Imagination](https://higginsonstrategy.com/podcasts/martin-allen-morales-ceo-institute-of-imagination/) - [Jaye Cowle - Founder & CEO, Launch](https://higginsonstrategy.com/podcasts/jaye-cowle-founder-ceo-launch/) - [Naomi Smith - CEO, Best For Britain](https://higginsonstrategy.com/podcasts/naomi-smith-ceo-best-for-britain/) - [Communicating Purpose - 2025 Highlights](https://higginsonstrategy.com/podcasts/communicating-purpose-2025-highlights/) - [Rosamund Kissi-Debrah CBE - Founder, The Ella Roberta Foundation](https://higginsonstrategy.com/podcasts/rosamund-kissi-debrah-cbe-founder-the-ella-roberta-foundation/) - [Dan Harris - Founder & CEO, Neurodiversity in Business](https://higginsonstrategy.com/podcasts/dan-harris-founder-ceo-neurodiversity-in-business/) - [Charlotte Morgan - Senior Head of Communications, BBC News](https://higginsonstrategy.com/podcasts/charlotte-morgan-senior-head-of-communications-bbc-news/) - [Rachel Epstein - Head of Marketing and External Affairs, Skyral](https://higginsonstrategy.com/podcasts/rachel-epstein-head-of-marketing-and-external-affairs-skyral/) - [Liam Parker - Chief Communications and Corporate Relations Officer, Formula 1](https://higginsonstrategy.com/podcasts/liam-parker-chief-communications-and-corporate-relations-officer-formula-1/) - [Phil Hall - Head of Public Policy and Public Relations, Society of Pension Professionals](https://higginsonstrategy.com/podcasts/phil-hall-head-of-public-policy-and-public-relations-society-of-pension-professionals/) - [Adam Lake - Head of Communications, Climate Group North America](https://higginsonstrategy.com/podcasts/adam-lake-head-of-communications-climate-group-north-america/) - [Tanya Braun - Director of External Affairs & Fundraising, Living Streets](https://higginsonstrategy.com/podcasts/tanya-braun-director-of-external-affairs-fundraising-living-streets/) - [Arthur Thomas - Public Affairs Advisor, Four Paws UK](https://higginsonstrategy.com/podcasts/arthur-thomas-public-affairs-advisor-four-paws-uk/) - [Rachel Bhageerutty - Global Director of Strategic Communications, Animals Asia](https://higginsonstrategy.com/podcasts/rachel-bhageerutty-global-director-of-strategic-communications-animals-asia/) - [Leonora Merry - Director of Communications and External Affairs, Nuffield Trust](https://higginsonstrategy.com/podcasts/leonora-merry-director-of-communications-and-external-affairs-nuffield-trust/) - [Catherine Thomas - Chief Corporate Affairs Officer, Clarion Housing Group](https://higginsonstrategy.com/podcasts/catherine-thomas-chief-corporate-affairs-officer-clarion-housing-group/) - [Andreas Bock - Head of Communications, European Council on Foreign Relations](https://higginsonstrategy.com/podcasts/andreas-bock-head-of-communications-european-council-on-foreign-relations/) - [Hugo Tagholm - Executive Director and Vice President, Oceana.](https://higginsonstrategy.com/podcasts/hugo-tagholm-executive-director-vice-president-oceana/) - [Nicola Green - Chief Communications and Corporate Affairs Officer, Virgin Media O2](https://higginsonstrategy.com/podcasts/nicola-green-chief-communications-and-corporate-affairs-officer-virgin-media-o2/) - [Pam Cowburn - Head of Communications and Campaigns, Open Rights Group](https://higginsonstrategy.com/podcasts/pam-cowburn-head-communications-campaigns-open-rights-group/) - [Kerrina Thorogood - Partnerships Director, Fairtrade Foundation](https://higginsonstrategy.com/podcasts/kerrina-thorogood-partnerships-director-fairtrade-foundation/) - [Communicating Purpose - 2024 Highlights](https://higginsonstrategy.com/podcasts/communicating-purpose-2024-highlights/) - [Beth Knight - Head of Social Sustainability, Lloyds Banking](https://higginsonstrategy.com/podcasts/beth-knight-head-of-social-sustainability-lloyds-banking/) - [Kamil Hussain - Director of Communications & Partnerships, RAND Europe](https://higginsonstrategy.com/podcasts/kamil-hussain-director-of-communications-partnerships-rand-europe/) - [Henry Gregg, Director of External Affairs, Asthma + Lung UK](https://higginsonstrategy.com/podcasts/henry-gregg-director-of-external-affairs-asthma-lung-uk/) - [Michelle Stageman, Senior Communications Manager, John Lewis Partnership](https://higginsonstrategy.com/podcasts/michelle-stageman-john-lewis-communications-manager/) - [Sonya Trivedy, Executive Director of External Engagement, Samaritans](https://higginsonstrategy.com/podcasts/sonya-trivedy-director-external-engagement-samaritans/) - [Dan Phelan, Director of Communications, Natural History Museum](https://higginsonstrategy.com/podcasts/dan-phelan-director-communications-natural-history-museum/) - [Ben Ashmore, Head of External Affairs, FareShare](https://higginsonstrategy.com/podcasts/ben-ashmore-head-of-external-affairs-fareshare/) - [Emma Kay, Founder & Director, WalkSafe](https://higginsonstrategy.com/podcasts/emma-kay-founder-director-walksafe/) - [Nils Bader, Director, Green Future Club & Green Product Award](https://higginsonstrategy.com/podcasts/nils-bader-director-green-future-club-green-product-award/) - [Hillary Strong, Chief Marketing Officer, SMOL](https://higginsonstrategy.com/podcasts/hillary-strong-chief-marketing-officer-smol/) - [General Election Special: Carl Shoben on Communicating Purpose](https://higginsonstrategy.com/podcasts/general-election-special-carl-shoben-on-communicating-purpose/) - [Matt Mahmood-Ogston - Naz and Matt Foundation](https://higginsonstrategy.com/podcasts/matt-mahmood-ogston-naz-and-matt-foundation/) - [Celia Richardson, Director of Communications and Marketing at the National Trust.](https://higginsonstrategy.com/podcasts/celia-richardson-director-of-communications-and-marketing-at-the-national-trust/) - [Gauthier van Malderen, CEO of Perlego](https://higginsonstrategy.com/podcasts/gauthier-van-malderen-ceo-of-perlego/) - [Mark Spencer, Marketing Manager, Tap Social Movement](https://higginsonstrategy.com/podcasts/mark-spencer-marketing-manager-tap-social-movement/) - [Matt Hutchinson, Communications Director at SpareRoom](https://higginsonstrategy.com/podcasts/matt-hutchinson-communications-director-at-spareroom/) - [Daisy Brickhill, Head of Communications at Oceana UK](https://higginsonstrategy.com/podcasts/daisy-brickhill-head-of-communications-at-oceana-uk/) - [Jayn Sterland, Weleda Beauty](https://higginsonstrategy.com/podcasts/jayn-sterland-weleda-beauty/) - [Dr Mark Smith - Director General, NATRUE](https://higginsonstrategy.com/podcasts/dr-mark-smith-director-general-natrue/) - [Sian Sutherland - Co-Founder of A Plastic Planet.](https://higginsonstrategy.com/podcasts/podcast-test-2/) - [Dominic Dyer - Policy Advisor, Born Free Foundation](https://higginsonstrategy.com/podcasts/dominic-dyer-policy-advisor-born-free-foundation/) - [Ian McKee - Head of Communications at Good Energy](https://higginsonstrategy.com/podcasts/ian-mckee-head-of-communications-at-good-energy/) - [Ros Holley - Director of Communications & Marketing at B-Lab UK](https://higginsonstrategy.com/podcasts/ros-holley-director-of-communications-marketing-at-b-lab-uk/) - [Adam Woodhall - Founder & CEO of Lawyers](https://higginsonstrategy.com/podcasts/adam-woodhall-is-founder-ceo-of-lawyers/) - [Sophie Scott - Global Head of Media at Voluntary Service](https://higginsonstrategy.com/podcasts/sophie-scott-global-head-of-media-at-voluntary-service/) - [Simon Terry - Joint Managing Director and Owner of Anglepoise.](https://higginsonstrategy.com/podcasts/simon-terry-is-joint-managing-director-and-owner-of-anglepoise/) - [Mark Funnell - Campaigns and Communications Director at National Trust.](https://higginsonstrategy.com/podcasts/mark-funnell-is-campaigns-and-communications-director-at-national-trust/) - [Dale Vince - Founder of Ecotricity and Chairman of Forest Green Rovers Football Club.](https://higginsonstrategy.com/podcasts/dale-vince-founder-of-ecotricity-and-chairman-of-forest-green-rovers-football-club/) - [Alex Robinson - CEO of Hubbub](https://higginsonstrategy.com/podcasts/alex-robinson-ceo-of-hubbub/) - [Chris Duncan - Director of Communications at Client Earth.](https://higginsonstrategy.com/podcasts/chris-duncan-director-of-communications-at-client-earth/) - [Jack Lundie - Director of Campaigns & Engagement at the World Wildlife Fund.](https://higginsonstrategy.com/podcasts/jack-lundie-director-of-campaigns-engagement-at-the-world-wildlife-fund/) - [Catherine Conway - Founder and Director of Unpackaged](https://higginsonstrategy.com/podcasts/catherine-conway-founder-and-director-of-unpackaged/) - [Adeela Warley - CEO of CharityComms](https://higginsonstrategy.com/podcasts/adeela-warley-ceo-of-charitycomms/) - [Willemijn Peeters - Founder of Searious Business](https://higginsonstrategy.com/podcasts/willemijn-peeters-founder-of-searious-business/) - [Laura Elms - Head of Sustainability at Human Forest for National Bike Week](https://higginsonstrategy.com/podcasts/laura-elms-head-of-sustainability-at-human-forest-for-national-bike-week/) - [Zoe Ruthven - Director of Communications & Marketing at Triodos Bank](https://higginsonstrategy.com/podcasts/zoe-ruthven-director-of-communications-marketing-at-triodos-bank/) - [Ben Tolhurst - Director of Business Declares](https://higginsonstrategy.com/podcasts/ben-tolhurst-director-of-business-declares/) - [Bert van Son - founder of MUD jeans](https://higginsonstrategy.com/podcasts/bert-van-son-founder-of-mud-jeans/) - [Kate Barnard - CEO of Enjoy the Air](https://higginsonstrategy.com/podcasts/kate-barnard-ceo-of-enjoy-the-air/) - [Susy Peddie - Global Communications Manager at Ecosia.](https://higginsonstrategy.com/podcasts/susy-peddie-global-communications-manager-at-ecosia/) - [Tessa Clarke - Co-founder of Olio](https://higginsonstrategy.com/podcasts/tessa-clarke-co-founder-of-olio/) - [Gareth Mead - Chief Communications and Sustainability Officer at Lipton](https://higginsonstrategy.com/podcasts/gareth-mead-chief-communications-and-sustainability-officer-at-lipton/) - [Andy Shovel - Co-founder, This](https://higginsonstrategy.com/podcasts/andy-shovel-co-founder-this/) - [Nicola Matthews - UKI Head of Marketing, Tony's Chocolatee](https://higginsonstrategy.com/podcasts/nicola-matthews-uki-head-of-marketing-tonys-chocolatee/) - [Tariq Arafa - Connected Kerb](https://higginsonstrategy.com/podcasts/tariq-arafa-connected-kerb/) - [Paul David - CEO & Co-founder, Literal Humans](https://higginsonstrategy.com/podcasts/paul-david-ceo-co-founder-literal-humans/) - [Alex Deadman - Head of Strategic Communications at Tickets For Good](https://higginsonstrategy.com/podcasts/alex-deadman-head-of-strategic-communications-at-tickets-for-good/) - [Dominic Lyle - Director of Communications at Planet Tracker](https://higginsonstrategy.com/podcasts/dominic-lyle-director-of-communications-at-planet-tracker/) - [Celia Pool - Co-founder of Dame](https://higginsonstrategy.com/podcasts/celia-pool-co-founder-of-dame/) - [Emilie Vanpoperinghe, Co-Founder & CEO of Oddbox.](https://higginsonstrategy.com/podcasts/emilie-vanpoperinghe-co-founder-ceo-of-oddbox/) - [Bianca Shead – Director of Global Strategic Communication of The Nature Conservancy.](https://higginsonstrategy.com/podcasts/bianca-shead-director-of-global-strategic-communication-of-the-nature-conservancy/) - [Hilary Cross - Rewilding Britain](https://higginsonstrategy.com/podcasts/hilary-cross-rewilding-britain/) - [Will Pearson, co-founder of Ocean Bottle](https://higginsonstrategy.com/podcasts/will-pearson-co-founder-of-ocean-bottle/) - [When to sell in a news story](https://higginsonstrategy.com/podcasts/when-to-sell-in-a-news-story/) - [Sam Hall](https://higginsonstrategy.com/podcasts/sam-hall/) - [Sarah Vaughn - brand content](https://higginsonstrategy.com/podcasts/sarah-vaughn-brand-content/) - [Bel Jacobs - Activist and Former style editor for Metro](https://higginsonstrategy.com/podcasts/sian-sutherland-co-founder-of-a-plastic-planet/) - [Sir Vince Cable - Former Leader of the Liberal Democrats](https://higginsonstrategy.com/podcasts/podcast-test-3/) - [Miles Hawley and Paul Foulkes-Arellano](https://higginsonstrategy.com/podcasts/podcast-test/) ## FAQ - [How is thought leadership a part of public relations?](https://higginsonstrategy.com/faq/how-is-thought-leadership-a-part-of-public-relations/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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Maecenas aliquam, ante sit amet vulputate vestibulum, tortor nisi pellentesque diam, - [What is thought leadership?](https://higginsonstrategy.com/faq/what-is-thought-leadership/) - Lorem ipsum sit amet ## Categories - [Blog](https://higginsonstrategy.com/category/higginson-blog/) - [News](https://higginsonstrategy.com/category/news/) - [Society](https://higginsonstrategy.com/category/society/) - [Environment](https://higginsonstrategy.com/category/environment/) - [Politics](https://higginsonstrategy.com/category/politics/) - [Technology](https://higginsonstrategy.com/category/technology/) - [Business](https://higginsonstrategy.com/category/business/) ## Tags - [Environment](https://higginsonstrategy.com/tag/environment/) - [news](https://higginsonstrategy.com/tag/news/) - [blog](https://higginsonstrategy.com/tag/blog/) - [Climate Change](https://higginsonstrategy.com/tag/climate-change/) ## Author - [John Higginson](https://higginsonstrategy.com/author_category/john-higginson/) ## Category - [Podcast category 1](https://higginsonstrategy.com/podcast_category/podcast-category-1/) - [Podcast category 2](https://higginsonstrategy.com/podcast_category/podcast-category-2/)