Higginson Strategy’s Cookie Policy

Welcome to Higginson Strategy’s cookie policy. This Cookie Policy explains in detail what cookies are, what types of cookies are placed on your device when you visit our website and how we use them. This Cookie Policy does not address how we deal with your personal information. To learn more about
how we process your personal information, please see our Privacy Policy here.

What are cookies?

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.

Two main categorizations

First-party and third-party cookies

The first main categorisation is first-party and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. For example, we use third-party cookies to measure user numbers on our website or to enable you to share content with others across social media platforms.

Session and persistent cookies

The second main categorisation is session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently. Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website
again and for analytical purposes.

Other technologies for example, web beacons

Other technologies such as web beacons (also called pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes. Web beacons are tiny graphics files that contain
a unique identifier that enable us to recognise when someone has visited our service or opened an e- mail that we have sent them. Tracking URLs are custom generated links that help us understandwhere the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which
function like cookies and web beacons.

For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.

Why do we use cookies?

Cookies are being used for the provision, security, and improvement of our services and also allows us to remember your preferences, recognise the user when they visit the site and tailor ads to your interests. In order to do so, we also may link information from cookies with other personal information we hold about you.

Essential website cookies – These cookies are essential for the provision of the services available through our website and for the use of some of its features, such as access to secure areas.

Analytics cookies – These cookies help us understand the ways through which our website is being used and help us tailor our website to your interests.

Advertising cookies – These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, selecting advertisements that are based upon your interests and measuring the number of ads displayed and their performance.

Social Networking Cookies – These cookies are used to enable you to share pages and content that you find interesting on our website through third-party social networking and other websites. These cookies may also be used for advertising purposes too.

Adobe Flash Cookies – Adobe Flash PlayerTM is an application for viewing and interacting with dynamic content using the flash platform. Flash (and other similar applications) use a technology akin to cookies in an effort to memorise certain parameters, preferences and any use of the content. However, Adobe Flash Player manages this information and your choices via an interface separate from that supplied by your browser. We suggest that you access Flash cookie management tools directly via https://www.adobe.com if your terminal is likely to display content developed using the Flash platform.

Google^TM MAPS API Cookies – some features of our website rely on the use of GoogleTM MAPS API cookies. Such cookies will be stored on your device. When browsing this website and using our services relying on GoogleTM MAPS API cookies, you consent to the storage, collection and in certain circumstances sharing by Google of the data collected thereby.

GoogleTM manages the information and your choices pertaining to GoogleTM MAPS API cookies via an interface separate from that supplied by your browser. For more information, please see https://www.google.com/policies/technologies/cookies/.

Google Analytics – we use Google Analytics, which is a Google service that uses cookies and other forms of data collection technologies to collect information about your use of the website and services in order to report website trends. Visit www.google.com/settings/ads for more information.

How can you control cookies?

Behavioural Advertising on Websites

Our website may participate in third party behavioural advertising. This means that a third party may
use technology (e.g., a cookie) to collect information about your use of our website so that it can
provide advertising about products and services tailored to your interests. That advertising may
appear either on our website, or on other websites not operated by Higginson Strategy. If you do not
want third parties who collect information about your use of our website or our application or you
wish to tailor any of the advertising that you see, you can opt-out at the European Digital Advertising
Alliance in Europe. Visit http://www.youronlinechoices.com/ for more information.

Effect of Opting Out of Behavioural Advertising

Please note that opting-out of behavioural advertising does not mean that you will not receive advertising while using Higginson Strategy. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms.

How to contact us

If you have any questions about this Cookie Policy, you can email us at alex@higginsonstrategy.com
or write to us at Higginson Strategy, Higginson PR Limited, 50 Manor Avenue Manor Avenue, London,
SE4 1PD.